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Nash Inner circle Hong Kong ~ USA 1101 Posts |
Youtube/Vimeo tracks the # of clicks and "playthrough" (those who watched the entire video); and when I looked at my website, I see that the number of people who had visited my sites significantly outnumbered those who actually clicked on the videos on my website.
Is it just me? Or it applies to everyone? Because the moment I saw that stat, I immediately reflect on how I purchase - truth is, I rarely actually click on the videos on potential products' websites UNLESS - and that is a big caveat here - UNLESS the only thing available on the website is their video (ex. Movies' websites, where their landing page is just their embedded trailer). If a website has contents, pictures, and an embedded video; I'd tend to just look at the thumbnail of the vid and read the descriptions. If this holds true for everyone, then obviously the best practice is to upload a thumbnail for your video that also works great as a stand-alone photo. What's your thoughts/experience with this pertaining to your website?
I teach leaders the magic of curiosity and empathetic communication. keynote Speaker | Seattle magician
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WitchDocChris Inner circle York, PA 2614 Posts |
You should absolutely be uploading a thumbnail that works to advertise what the video is supposed to show.
I also think one should keep videos very short and to the point. I can't tell you how many videos I have only watched a few seconds of.
Christopher
Witch Doctor Psycho Seance book: https://tinyurl.com/y873bbr4 Boffo eBook: https://tinyurl.com/387sxkcd |
Dannydoyle Eternal Order 21219 Posts |
The number of people who visit the site significantly outnumbers those watching video? On some level that seems to be an issue.
This has not been my experience at all.
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
WitchDocChris Inner circle York, PA 2614 Posts |
Really? Hm. Now I'm curious.
I rarely watch videos on a site, unless I'm looking for something specific. Maybe I just lack patience for videos?
Christopher
Witch Doctor Psycho Seance book: https://tinyurl.com/y873bbr4 Boffo eBook: https://tinyurl.com/387sxkcd |
Dannydoyle Eternal Order 21219 Posts |
But isn't someone going to our site looking for something specific?
How often do you shop for entertainment? The core reason for the visit is to see the entertainer I would imagine. I'm sorry but if your an entertainer and you can't get them to watch a 2 minute video of what you do on the Web page I would list that as an issue.
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
Mindpro Eternal Order 10586 Posts |
I think there are several things at work here, but since you didn't ask about everything I just offer insight into the one thing. Much like WitchDocChris, I rarely watch video on a site, a link in an email or a post on the Café.
Today too many people will make a post like "I thought this was cool, check it out" and then provide a link. Same for emails. On websites it can be the same thing. I think one of the biggest misnomers that all of the marketing gurus tell you is pertaining to videos. Everyone must have video(s), people don't read text they watch videos, video is the #1 means of communication, etc. I have always disagreed with this and what is funny is not everything is coming full circle around to what I have said all along. People's time is precious, unless they know what it is, how long it is, and if it pertains to them or is of interest to them, unless it is something THEY WANT to see, videos more and more are becoming passed by. Sure video marketing can work, but only in the proper context and only from the perspective of the intended recipient, not you (not meaning Nash, but you as in the person posting or hosting it). I also think the same affect that has happened to testimonials is happening to videos. There is so much out there it dilutes its affect and loses its impact and interest/appeal. A video needs to be offered in the proper context - setup with the proper text to allow someone to decide if they want to commit that time of their life enough to WANT to see it. Not just because you tell them to, or expect them to, or because your guru said to "you must put your video prominently in the first fold of your website. Like everything it all depends on the contexts, use and application - and how all of these things pertain to the recipient. Media clips are great, but I surely wouldn't lead with one or let or rely on it to sell me, that's what a demo is specially created for. A t.v. appearance is social proof or perhaps credibility that enhances what should already be established. The problem is many magicians think the P&T clips are impressive to others. They may be more so within the community, but not necessarily to the mass public or others outside the magic community who may be interested in your services. I wouldn't want my entire career, all of my knowledge, skills and efforts and all I can encompass in my performance to be represented in a clip that was to serve a different medium and have everything riding on that single performance. For example - you may have a great stage show that would be very interesting to me as a prospective client. Yet of I watched the P&T video and saw you whip out a deck of cards, I would immediately close the tab to your site and be done. All your eggs were in the one basket and that basket wasn't event the best representation of you. Same from an agency's perspective. There is also a process at work here. You must have a website and have a (the right) video for prospects to see. It must be the best representation of you possible to speak directly to your prime target prospects. So once that is done you do prospecting and lead gen to get people to discover your site. You make it inviting to entice them to take the physical action to visit your site, once there you need to have the elements and precise actions to respond to what you have there that both best represents you and continues the next CTA or action you want them to take. In your case it is to view your video. If any of these steps in the process are weak or not doing exactly what they are intended to, it stops the entire process. So every element needs to be closely looked at and scrutinized. I am fortunate enough to have a business model that does not rely on the need for SEO, video and really not even a need for a website. However, most operate off of the typical performers default business model, heavily influenced by these "marketing gurus" and (unfortunately) other magicians. AL of this - your site, your video, your CTAs and the entire process needs to be adapted to you, your business, and business model. It is not one size fits all. Personally, when I went to your site I had two people near me and asked them to tell me what they thought of your site. (I was hoping they would say "let's see the video. "Two of the three had no ideas after looking at your landing page first fold that you were even a magician. One saw the cards and said, what is he a magician? I scrolled down to see if they'd say they wanted to check out the video and they checked out before I got to the bottom of the page (going right past the video). Many times, like our shows, we create it from our perspective not for those it is serving, their interests, needs and expectations. This is why gurus telling you how it must be done or "how they did it" carries little weight in the greater picture of how it applies to you. They'll all tell you video marketing is the way to go. I have always disagreed and it proves itself correct each and every day. People do not want to receive an email for you every day, or even three times a week. The more you send them the more that are not open. Very few will tell you that. Same for videos. I get performers that send me their information and site links all the time where they'll have 4, 5, or 6 videos on their home page. I will view none of them. Most people even if they do, will not view two or more. They are going there for information, not to have to do the work of watching a video. That comes only after they have received the info they are seeking and then may (or may not) want more and THEN may decide to see it. Video marketing is so over-saturated, even the best videos are not being viewed. I do not think this is just a you thing, but like Danny said, I would also be asking yourself why as well. |
55Hudson Special user Minneapolis 984 Posts |
I believe believe you need a mix of photos and video.
Your photo on the top of your wedding is great - the bride's expression is what every party planner wants. Time is precious. Start with great headshot, then emotional photo, then to video. Increase the level of interest, bit by bit. Think of it as a funnel - their time and your promotional material. Hudson |
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