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ibm_usa Special user In Your Mind, Ky, USA 722 Posts |
Emotion is a factor many use when making decisions - especially when it comes to purchasing. I try and add emotional language in my marketing but there are times I feel (no pun) that it is extremely difficult to put emotion into print (digital or hard print). A unique selling point for me is making memories - I've been praised by clients that they never forget the event and I always try and stress in all my marketing that I can help make the event unforgettable. Who else out there strives to utilize the ancient power of emotion (and cognitive dissonance)?
"You may think that i only talk of things from the past, you know, history, well magic is history"
-Guy Jarrett "Curiosity isn't a sin Harry, but it should be exorcised with great caution." -Albus Dumbledore (Harry Potter and the Goblet of Fire) http://www.jordanallen-mentalist.webs.com/ |
Mindpro Eternal Order 10603 Posts |
Well, now your talking turkey. The way prospects buy/purchase entertainment is much different than the way they make conventional purchasing decisions for products and services. (This is also why conventional business marketing and practices are not efficient or as beneficial to entertainers). To properly identify, address and approach this, we have to understand the emotional and psychological means, mentalities and processes that are used and utilized by prospects in the way they view and approach booking or even shopping for entertainment.
This is one of the greatest differences in entertainment business (a completely different approach and set of rules). I couldn't agree more with operating from this perspective on the deepest levels. It is probably the sole element that I would contribute to my continued success for over 40 years now. It is also something that many performers are not aware of or even fail to realize, let alone address, study and master. It can make more difference probably than any other single element other than having the proper operational system in place to implement this. This is also an area that is actually going farther away from being present or understood for the sole purpose of performers preferring to conduct business via email, text, online or digitally. You are taking emotion and psychology out of the equation which works terribly against the performer. You are absolutely right and I couldn't agree with you more that this extremely difficult, actually nearly impossible to project or utilize this by digital means. This is why speaking in person or via phone will NEVER be replaced. It is the only way to properly present your services exactly as you desire/need to, learn and understand the real true needs, interests and position of the prospective client AND include all of the levels of such psychological and emotional factors. Absolutely fantastic topic and realization. |
Dannydoyle Eternal Order 21245 Posts |
If you sell on emotion you better be able to deliver.
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
RobertSmith Veteran user 330 Posts |
Quote:
On Feb 25, 2017, ibm_usa wrote: Disney does digital and hard print marketing. They make memories. Getting an emotional response from a marketing piece is not altogether difficult. |
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