Steven Conner
Inner circle
1110 Posts
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Posted: Sep 19, 2009 10:24pm
Hi Docc, always good to someone of your caliber on the Café. I believe you also had a Tape for magicians wanting to work trade shows. As I recall, it was your actual trade show program. Can you reflect on this?
Thanks,
Steve
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Docc Hilford
V.I.P.
244 Posts
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Posted: Sep 20, 2009 2:17pm
Steve,
It's the booklet, The Star Tradeshow Act.
It contain, the actual act I performed for years, all the patter as well as the psychological attitude of working on the floor.
Here's a thought from the introduction:
"The main mistake I believe many tradeshow magicians make is renaming props in their act as intangibles from the client’s sales material. I saw one guy do a four coin trick where he called each coin a point he wanted the public to remember. He identified the first coin as “Customer Satisfactionâ€, the second coin was “Aftersale Serviceâ€. The third coin was called “Our Extensive Product Line†and the last one was “Qualityâ€. The coins moved from one hand to the other as part of the company’s “Easy Delivery Planâ€. He was rather proud of the presentation, but I thought it was lacking."
"The public didn’t, for a moment, believe that the coins were representative of anything more than two dollars total! It is important to get a message across, but through demonstration, not through renaming props. The magician was close to this concept by using the “Easy Delivery Planâ€, because the coins were, in fact, delivered easily from one hand to another, but the point was lost in the other statements."
As you can see, my tradeshow act had a hard-core approach. But anything worth doing, is worth putting some effort into.
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