Posted: Sep 19, 2009 10:24pm
Hi Docc, always good to someone of your caliber on the Café. I believe you also had a Tape for magicians wanting to work trade shows. As I recall, it was your actual trade show program. Can you reflect on this?
Posted: Sep 20, 2009 2:17pm
It's the booklet, The Star Tradeshow Act.
It contain, the actual act I performed for years, all the patter as well as the psychological attitude of working on the floor.
Here's a thought from the introduction:
"The main mistake I believe many tradeshow magicians make is renaming props in their act as intangibles from the clientâs sales material. I saw one guy do a four coin trick where he called each coin a point he wanted the public to remember. He identified the first coin as âCustomer Satisfactionâ, the second coin was âAftersale Serviceâ. The third coin was called âOur Extensive Product Lineâ and the last one was âQualityâ. The coins moved from one hand to the other as part of the companyâs âEasy Delivery Planâ. He was rather proud of the presentation, but I thought it was lacking."
"The public didnât, for a moment, believe that the coins were representative of anything more than two dollars total! It is important to get a message across, but through demonstration, not through renaming props. The magician was close to this concept by using the âEasy Delivery Planâ, because the coins were, in fact, delivered easily from one hand to another, but the point was lost in the other statements."
As you can see, my tradeshow act had a hard-core approach. But anything worth doing, is worth putting some effort into.