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The Magic Cafe Forum Index » » Tricky business » » Thumbtack (11 Likes) Printer Friendly Version

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Mindpro
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Inner circle
8657 Posts

Profile of Mindpro
So many look at a lead as a booking at the price they hope to get. The very first thing I train anyone on my team or staff is anytime the phone rings or there is an online inquiry lead to us, it is to be viewed and valued as AT LEAST $4,500. This is proven true almost every time. In reality, we look at it as much more (actually) due to scalability and the business model we have in place.

One of my favorite stories is with one single lead I generated. It was at a time and place I didn't want to be at, I couldn't afford to be at, without any of the material or equipment I needed to be there, I had to travel 700 miles to get there without planning on it so I had no change of clothes, no money, no lodging and barely enough gas to get there, yet it was insisted I go. All for a four hour period where I would be at a table to target passers-by. While at the event on the final 30 minutes as most have left I met one contact way up in the Pacific Northwest, we were in the Midwest. Long story short that one lead was scaled to what is currently over $250,000 and still growing.

Yes, our business model, marketing model and operational system can make all the difference. Without this I would have just looked at his as a $500 booking.
MikeClay
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Special user
Atlanta GA
718 Posts

Profile of MikeClay
Sorry for the confusion.

by "LOW END" I don't mean the gigs booked or the value of them.

I mean "Thumbtack" is a LOW END lead source, as it is not a scalable lead source.
you are at the mercy of the traffic they generate.

A high end lead source is one that generates 10% more leads than you need so that you can optimize pricing structure for higher ROI.
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