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The Magic Cafe Forum Index » » You are getting sleepy...very sleepy... » » Audio BOR in the age of digital downloads (0 Likes) Printer Friendly Version

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Profile of Conner
Hi all,

I am wondering what you do about audio BOR sales (e.g., weight loss, confidence, smoking cessation) in a world where people just don't buy cassettes or CDs. I like the idea of physical BOR that people can take with them. A customer's instant gratification of holding a product is important to me. Books are still safe, but what about hypnosis audio programs or show recordings? Customers don't listen to CDs on personal CD players. They download mp3 files and listen from their mobile devices. We need to keep up with our customer's buying behaviors.

Here are a few options that have crossed my mind:

1) Have your own app with a digital download store
2) Sell audio through iTunes/Google Play
3) Sell download links from your website

For those of you who sell BOR without CDs, what do you do? For everyone else, how would you go about selling BOR if CDs weren't an option?
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8835 Posts

Profile of Mindpro
I disagree with you personally. Last night after my show I sold 44 DVDs and 23 CDs. People can always dump them into their digital devices, but I have found the still want the physical product. I've also been offering a digital download and while you are right some people prefer them I still only have this option resulting in usually only selling about 18-22%, as they still prefer the CD.

Even my books I still get requests for hardcopies even though I prefer ebooks.

I do feel some it it may be the way you present, position and sell these materials. I do so in a way that there is a beeline rush back to my BOR table to snatch these up before they are gone. Still works as good for me today as it did a decade or more ago. (Thank god we finally got away from VHS, as I used to travel with two full racks of VCRs to make 20 copies in realtime for 15 years,lol)
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