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The Magic Cafe Forum Index » » Tricky business » » Identifying Breakdowns In Your Business System (0 Likes) Printer Friendly Version

lou serrano
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It's been a while since I've posted. I'm grateful that 2017 was my most profitable year ever. In the last couple of years I've invested much of my time, effort, and money into learning from others and investing in coaching programs. The progress I've made has made for an incredible journey.

This year, I've recommitted to sharing my knowledge and helping others in their businesses, so I've launched a new website with the goal of putting all my thoughts on this business in a structure that will benefit the most people.

My latest blog post is titled, An Elephant Who Believes He Can't. I will share the story here. I don't know who the author is, but I believe it's a story that has been around a long time.

As a man was passing the elephants, he suddenly stopped, confused by the fact that these huge creatures were being held by only a small rope tied to their front leg. No chains, no cages. It was obvious that the elephants could, at anytime, break away from their bonds but for some reason, they did not.

He saw a trainer nearby and asked why these animals just stood there and made no attempt to get away. "Well," the trainer said, "when they are very young and much smaller we use the same size rope to tie them and, at that age, it's enough to hold them. As they grow up, they are conditioned to believe they cannot break away. They believe the rope can still hold them, so they never try to break free."

The man was amazed. These animals could at any time break free from their bonds, but because they believed they couldn't, they were stuck right where they were.

Like the elephants, how many of us go through life hanging onto a belief that we cannot do something, simply because we failed at it once before?

In my latest video, I connect this story to the systems we have in our businesses, and how to identify the breakdowns in those systems. If you have any interest in watching the video, you can check it out here: https://www.louserranomarketing.com/blog......-he-cant

As always, I welcome your thoughts. Wishing you all an amazing 2018!

Lou Serrano
charliecheckers
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Lou - thanks for sharing. I like the story because it is true that sometimes conditioning ourselves can be detrimental. Other times though, it is good to learn from past experiences and to choose not to go down the same road twice. I think the story helps to remind us to take pause and be open minded when making decisions.

i also watched your video that was linked in the blog post. I like the idea of breaking down the system to determine areas of improvement. One thing I am thinking about though, is what about the person who clicks on ones google ad and then goes to the website and discovers that your service is not a good match for their needs. We cannot be everything to everyone. I am not sure we can assume our website failed us in those situations.
lou serrano
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Charliecheckers,

Thanks for your contribution. In relation to breakdowns, I’m not necessarily talking about an individual case. Everything has to be measured. You can’t improve the things you don’t measure. If one is unhappy with the results he’s receiving, that’s the time to identify the breakdown.

In the scenario you describe, if this is a regular occurrence, there is definitely a breakdown, and it seems that the breakdown is in either the ad or the website. The advertising campaign needs to be effective at targeting the right audience. If it’s doing that, then the breakdown is in the website.

Lou Serrano
charliecheckers
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Thanks Lou - that makes sense.
Oscar999
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Great story Lou, and fantastic message.

Oscar
lou serrano
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Thanks, Oscar.

Wishing you the best!

Lou
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