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Topic: Differences Between UK and US Magicians Websites
Message: Posted by: Chris Jones (Apr 11, 2005 08:17PM)
US magicians like to mention what programmes they offer and how easy they are to plug in.

US magicians work at a lot of churches

US magicians work "clean" and like to point this out

US magicians like long scrolling pages.

US magicians like FREE Reports

p.s they love FREE reports

p.p.s they really love FREE reports

US magicians like questions in their headlines

US magicians like to guarantee things.

US magicinas like to sign you up to email newsletters

What have I missed?

Chris
Message: Posted by: magic4u02 (Apr 11, 2005 08:45PM)
What have you missed? Everything if you ask me. I still am trying to figure out what your point is in this discussion and what your focus is? You mention US sites and say nothing about UK sites. Then you discuss information that can be on any magician's site regardless of where they are located. Get to the point so we can discuss and have a conversation about this. But for now, I am totally lost with even where you are going with this.

Can you care to elborate a bit more and perhaps tell us what your point is? Thanks.

Kyle
Message: Posted by: dearwiseone (Apr 11, 2005 10:11PM)
Chris,
What's the point? Is this supposed to be a discussion? Are you mad because you signed up for some magic newsletter and didn't get what you expected? Let us know what you want to talk about.
Thanks
Message: Posted by: Lyndel (Apr 12, 2005 07:09AM)
I have found that the overwhelming majority of UK magicians web sites belong to magicians living in the UK. ...And that US magicians web sites belong to magicians living in the US.

(makes as much sense as the original post don't you think?) :hysteric:

Lyndel

P.S. Chris, would you like to sign up to recieve my newsletter? :bg:
Message: Posted by: Chris Jones (Apr 12, 2005 07:20AM)
Hi guys,

Thanks for joining the discusion..LOL.

The point is that profesional magicinas in the UK do not have/use these things on their websites. There are huge differences between the two sides of the atlantic with regardds what they feel it is important to mention/provide on their websites. You would assume that they would be largely similar in style with high quality web design, copy that pointed out similar benefits, similar online marketing but it isn't that way. Maybe UK magicinas just prefer to market themselves in a different way online. There are huge diffrences and I wanted to know if anyone had any more they had noticed.

Chris

Lyndel, nice joke about UK and US magicians, humour is obvioulsy very important to you.

I have just looked at your website. My favourite page on your site is the enter page and my second favourite is the splash opening page.

Chris
Message: Posted by: Dennis Michael (Apr 12, 2005 08:17AM)
[b]US magicians like to mention what programmes they offer and how easy they are to plug in. [/b]
A variety of programs is a selection of options to fit the needs of the customer. A viable marketing tool!

[b]US magicians work at a lot of churches[/b]
Teaching the gospel is not for everyone, but those who do love what what they do. The word of GOD is personal, universal, and rewarding. Market what you love to do to those who are seeking those services.

[b]US magicians work "clean" and like to point this out[/b]
Unfortunately, a lot of off-color or risque routines have given the Magic Business a bad name so when one sells oneself, the client knows they are getting a wholesome family type show. A good Marketing tool!

[b]US magicians like long scrolling pages.[/b]
It has been provern there are two kinds of customers, the readers and skimmers. Provide for each, give those readers all the information they desire so they can make an informed decision. Also give those who skim the "meat" of what they are about to buy. Another good Marketing Tool!

[b]US magicians like FREE Reports[/b]
Anoter Marketing tool to help the client have a successful event

[b]p.s they love FREE reports[/b]
Having a party, then here are some tips to make it a success, thanks, I'll think I'l hire this guy, he seems to know what he is talking about.

[b]p.p.s they really love FREE reports[/b]
FREE, OH such a powerful Marketing tool! (Did I mention Marketing before?)

[b]US magicians like questions in their headlines [/b]
This is a must do in presentations, let the reader dwell on what it is they are about to read. A fantastic Marketing tool. (Read the 'Must Have' topic here on the Café.)

[b]US magicians like to guarantee things.[/b]
Guaratees are sealers like wrapping left overs in the refrig. It ensures the client will not get sick after the feast/show. A powerful marketing tool. Have you ever bought something and the seller would not take it back because you were disappointed? True of Unknown magicians. Putting the customer at ease is a marketing tool (Have I mentioned marketing before?)

[b]US magicinas like to sign you up to email newsletters[/b]
Keeping your name in front of a client (Client: one who does repeat business- A Marketing Term along with lead, Prospect, & Customer terms) is a good option and marketing tool to turn a customer into a client with their friends also buying what it is you're selling.

[b]What have I missed?[/b]
An Understanding of Marketing Techiques
Message: Posted by: Aaron Lucas (Apr 12, 2005 08:32AM)
I think Chris has made a valid point addressing the differences between US and UK magicians websites.

Here is a US website that is typical of many: http://www.ericpaulmagic.com/family.htm

Here's another: http://www.ceospecialevent.com/

Note they both fill a large number of the criteria mentioned above. No magicians in the UK do this kind of marketing. UK magicians (or at least, the ones selling themselves online).
Message: Posted by: Dennis Michael (Apr 12, 2005 08:45AM)
Well here is an oppotunity to beat out the competition! Go for it.

By the way, Eric Paul's is my competition and he is the most working magician in the area. His website reaks of many of the marketing principles discussed by David Dee.
Message: Posted by: Aaron Lucas (Apr 12, 2005 09:00AM)
I don't think you understand Den. In the UK this kind of unsubtle generic sales tactics would not be touched with a bargepole by anyone. Successful magicians develop a stylish and contemporary image to make themselves more appealing to corporate bookers. Photos and testimonials are used to prove credibility but most bookers in the UK would laugh if they saw a "fill in the blanks" sales letter type site like the ones above.
Message: Posted by: Kipp Sherry (Apr 12, 2005 10:15AM)
In the world of marketing first impressions are important. But I think that any reasonalbe person looks beyond the glitz of advertising.

A magician may be great at their art but not so great at their HTML coding skills.
A magician may be poor at their art but great with their HTML coding skills.

You have to look separately at the ad and the act. Keep the two separate.

Anyone who has $300 to $1000 to spend can have a great looking web site, but that really doesn't guarantee a good act.

Again, first impression advertising is very important. But what get's you hired a second time is the quality of the act.
Message: Posted by: Chris Jones (Apr 12, 2005 02:32PM)
Sherry,

I believe you are wrong.

Of course first impressions are important. If a prospective booker is going through a list of magicinas to engage they will spend the time it takes for the page to load at a rubbish website before clicking away. If you aren't profesional in your marketing, then it reflects badly on you as an entertainer - a couldn't care less attitude.

"You have to look separately at the ad and the act. Keep the two separate."

that's just it, people don't look at them seperately...LOL

Anyone who has $300 to $1000 to spend can have a great looking web site, but that really doesn't guarantee a good act."

It's true that a great website doesn't guarantee a great act. For example here are a couple of great websites http://www.robcoxmagic.com/ http://www.mandydavis.co.uk/ http://www.mikekeechmagic.com/ http://www.magicpete.co.uk these are excellent examples of UK professional magicinas websites. They showcase the performer and I think they are excellent adverts for the above performers.

"Again, first impression advertising is very important. But what get's you hired a second time is the quality of the act."

I think most UK magicians don't get hired a second time. I wonder if there are any top UK performers on the Café like PB Jones, DJ Hawkins or Jon Allen who have anything to contribute to this insightful discussion.

Cheers,

Chris
Message: Posted by: Dennis Michael (Apr 12, 2005 04:06PM)
Below are websites I classify as great websites: If one had to choose from the above listed or the below listed without knowing anything about the entertainers, which would they choose. (Obviously there are more factors than just a website.)

I like these:
http://www.trixiebond.com/main.htm
http://gillismagic.com/
http://www.ryanjoyce.com/magic/
http://www.kengroves.com/
http://www.dashermagic.com/
http://www.shahidmalik.co.uk/home_page/homepage.htm
http://www.brianochab.com/
http://www.ryanjoyce.com./main.html
http://www.magicparty.co.nz/

There is no such thing as a perfect web site. There are many more which have the Marketing touch to them, I like.
Message: Posted by: flourish dude (Apr 12, 2005 04:50PM)
[quote]
On 2005-04-12 08:20, Chris Jones wrote:
Hi guys,

Thanks for joining the discusion..LOL.

The point is that profesional magicinas in the UK do not have/use these things on their websites. There are huge differences between the two sides of the atlantic with regardds what they feel it is important to mention/provide on their websites. You would assume that they would be largely similar in style with high quality web design, copy that pointed out similar benefits, similar online marketing but it isn't that way. Maybe UK magicinas just prefer to market themselves in a different way online. There are huge diffrences and I wanted to know if anyone had any more they had noticed.

Chris
[/quote]
It has zero to do with what WE want on our website. It all has to do with what the buyer wants to see. Major companies market differently to differnt areas of the world. What works for you works for you and what works for us works for us but the bottom line is what is the buyer looking for. Who cares what you want on your website. A website is a sales tool so it should sell.
Message: Posted by: Chris Jones (Apr 12, 2005 07:08PM)
I have researched a lot of profesional magicians and my favourite is http://www.julianjamesmagic.com/ it has everything you would want. It tell you everything you need to know about the person.

Chris
Message: Posted by: magic4u02 (Apr 12, 2005 07:17PM)
Chris: This is just the point. The differences you say exists simply do not exist at all. And if they are there in the first place, they are certainly not limited to just US or UK or any countries websites. There is no corilation to your arguement at all as I see it.

This noticon of what is typical to US websites and what is typical to UK websites, I just do not see it. Every magician, regardless of where they are from, can fall into the same kind of pitfalls no matter where they are from. I still do not see the point of this.

Now if we are talking about sales letter sites, then that is an entirely different topic all together. Sales based or themed sites are nothing new and are certainly not locked into JUST US sites at all.

Just had to get this out.

Kyle
Message: Posted by: Wolfgang (Apr 13, 2005 01:10AM)
UK magicians like to use common English surnames.
Message: Posted by: adelante (Apr 13, 2005 06:56PM)
I am English, but I favour the Americans in this posting thus far...at times I'm embarrassed by my English Bretheren.
I'm thinking of the word "lummox" at the moment. Go Arsenal!
Jonesy, do you have a website for us to peruse?
Message: Posted by: MattTheKnife (Apr 13, 2005 11:17PM)
Adelante,

Well I'm glad to here that the whole UK isn't against us!

A few years back when I perfromed out there I had one of the best darned times of my life! I'd hate to think that all the while the audience was just itching to run home and critique my website. Haha :)

Cheers,
-Matt (TK)
Message: Posted by: Kipp Sherry (Apr 14, 2005 09:21PM)
Kris,

I'm sorry you think I'm wrong. Maybe your just so close to the trees that you didn't see the forest.

Let's back up a little bit and get a bigger view. Advertising, the Internet or otherwise, is a means to "introduce" something to the market. The market finally decides if this something is worth purchasing again.

Take it out of the world of magic for a moment. Coke ran some pretty glitsy ads trying to introduce a new Coke that tasted more like Pepsi. People saw the ads, tried it, didn't like it, and all these years later you don't see people buying the new coke anymore.

This is only one example of a time when people viewed the "ad" and the "act" differently.

I do agree that a professional looking web site makes you look more professional, but it's more important that you actually deliver the goods that they expected when they saw your advertising. If you don't, they won't try you again, and they won't recommend you to a friend.

And when it's all said and done, word of mouth is the strongest. It's when people tell their friends "you gotta go see this guy". And you don't get that just from a web page.
Message: Posted by: Jimeuax (Apr 23, 2005 03:30PM)
So, you are thinking that the U.K. sites are "classier" looking? It may be the market that determines the "spin". A David Copperfield or Jeff McBride site is going to look a lot different than a "birthday party" local magicians site. Two totally different markets requiring totally different marketing. Mom and Dad really don't care how "cool" you look in your outfit---they are interested in how you are going to entertain 25 kids. If you are going to play cruise ships and theaters, kid show marketing will look silly. I am also put off sometimes when the marketing is so "hard sell"--it conjures up thoughts of a "scam" or an "amatuer" performance. So I CAN see, I think where you are coming from cheers!---JIMO
Message: Posted by: Trickster (Apr 24, 2005 11:07AM)
I discussed this topic with a couple of friends of mine... One of which is a fellow entertainer... The other is a manager of a restaurant where we do some dinner theatre shows...

As posted above, different markets call for different styles... When you look at magicians sites in whole, there is a basic "design" that they seem to follow... When you look at a comedian’s site, they seem to have a particular style as well... Same with musicians and bands... Every market is different and every performer is different...

As far as trying to determine what works better, US vs. UK... What works for the US magicians won't work for the UK magicians... And vice versa...

Now as far as the non-entertainers opinion was, here it is... "Your sites serve different purposes. Chris, your site looks more like the comedian's sites but it works for you as your style is a little more comedy than magic, but the magic is great. Ryan, your site seems to be more of a company than a person. That's because your site is a company and about all of the entertainers, not just you. Your sites work for each of you in your own way."

As for my personal opinion... I don't generate business because of my website... In fact, it doesn't show up in most internet searches... "I" am what sells my services... People "buy" my show because of me and they way I interact with them... Not because I've got impressive sleight-of-hand skills, (or lack thereof)... They buy me... I get my business from people that I meet nightly or referrals... The site is just a place where they can take a look and also offers contact information... It just adds to you, the real product...

To sum up my point, (if I have one)... Do whatever works best for YOU... Each of us is an individual with a common goal... So there will be certain styles for different markets that will seem the same... But to each their own... What works for one will not always work for another...

Thanks for taking the time to read,

RDS
Message: Posted by: G. Batson (Apr 25, 2005 01:20PM)
[quote]
On 2005-04-12 20:08, Chris Jones wrote:
I have researched a lot of profesional magicians and my favourite is http://www.julianjamesmagic.com/ it has everything you would want. It tell you everything you need to know about the person.

Chris
[/quote]

This site does very little, if nothing to tell a prospect what he will do for them. Instead, this guy brags on and on about all the cool things he can do. What's good about that?

G.