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Topic: Business card how presented?
Message: Posted by: mitch durbank (May 15, 2005 07:18AM)
I`m working every week in the same restaraunt. And I will give my business card, but I will give it in a magical way. Have anybody sugestions on how to give your business card in a way flashy way.

mitch
Message: Posted by: michaelrice (May 15, 2005 08:24AM)
There are many effects with business cards. If you are interested there is a DVD: Michael Ammar - Business card Miracles. A few other suggestions would be, Fire wallet or if you perform in the right environment UFO card.
Message: Posted by: Billy Bo (May 15, 2005 10:46AM)
Wouldn't reccommend Ammar's DVD myself. Try a trick called TAG on JBTV.CO.UK. I do this and there signed card is tied with string onto my card at the end.
Message: Posted by: Mark Williams (May 15, 2005 11:15AM)
Doug Bennett's Business Merger is pretty cool, as well. Also, I have a small brass Business Card holder, where the Business Card rises. It is a marketed effect. I can't remember the name of it or who makes it, any help here?
Message: Posted by: Alym Amlani (May 15, 2005 11:23AM)
I show mine blank on both sides with somewhat of a paddle move.
Then I do a through the fist flourish. Hope this helps.
Message: Posted by: eb02 (May 15, 2005 12:24PM)
El Duco has a nice version of Business card scanner. http://www.el-duco.se/
Eran
Message: Posted by: Paul D (May 15, 2005 12:42PM)
I do the business card effect called business sense by Alain NU. It's based on Jim Steimyers 9 card problem.
Message: Posted by: sbays (May 15, 2005 03:15PM)
Hot Leads by Jim Pace is GREAT! People LOVE fire! Of course, better make sure it's ok with the Management as many cities have laws, which may prohibit this.
Message: Posted by: Justin2200 (May 15, 2005 03:23PM)
I like Hot Leads as well.
Message: Posted by: Jonathan Brown (May 15, 2005 03:35PM)
Definitely Hot Leads or a Kaps on Fire Wallet. Also, try Michael Close's "Pot Hole" trick. An interesting idea, that uses your business card in a trick (a very clever visual one) and sets you up for the give away.

All the best,
Jonathan Brown
Message: Posted by: Whiterabbit (May 15, 2005 05:13PM)
I get BB or BF Bicycle cards and stamp my details on them and use them in a couple of effects where cards are signed etc. and the signed card then has the relevant details on it.

I can't say that it's original, but the clients love the fact that my card is a 'card' and it tends to be kept for a long time just for the novelty factor.
Message: Posted by: CyberMage (May 15, 2005 08:46PM)
I have only one suggestion:

"Pot Hole Trick" by Michael Close
Message: Posted by: Sam Tabar (May 16, 2005 01:18AM)
Try the business card trick by Greg Wilson in his Off the Cuff video.
Message: Posted by: Stanyon (May 16, 2005 07:23AM)
[quote]
On 2005-05-15 12:15, PremiataForneria wrote:
Doug Bennett's Business Merger is pretty cool, as well. Also, I have a small brass Business Card holder...where the Business Card rises. It is a marketed effect. I can't remember the name of it or who makes it, any help here??
[/quote]

I second "Business Merger", and the card case was put out by John Cornelius.

Cheers! ;)
Message: Posted by: pikacrd (May 16, 2005 07:31AM)
[quote]
On 2005-05-15 21:46, CyberMage wrote:
I have only one suggestion:

"Pot Hole Trick" by Michael Close
[/quote]
Bells are ringing lights are flashing:
We have a winner!

Probably the single best business card routine ever (just my opinion)

I think that it is Dan Garrett or Michael Finney who has a good routine using the Flash Printer, (I saw them both lecture on the same day so I can not remember who's it is but I remember thinking I should dust mine off and give it a shot).

Kris
Message: Posted by: ithomson (May 16, 2005 08:53AM)
"Stockholder" comes with a load of business card material, all using the Out To Lunch principle.

Ian
Message: Posted by: Michael Baker (May 16, 2005 09:29AM)
Many wonderful ideas on the market and surely more to come. My opinion: If a business card trick can become part of the routine, almost anything goes. If ASKED for a business card, quicker is better. It shows them you know when to get off stage and get serious about business. This does matter to many business people.

~michael
Message: Posted by: Tiki (May 16, 2005 09:48AM)
Tag by Chastain Criswell also gets my vote. Check out the demo at hocus-pocus or JB Magic and you will see why.

Cheers,

Tiki
Message: Posted by: Hobie the Magical Hobo Clown (May 16, 2005 01:44PM)
Make up your own 'Out to Lunch'. Use blank business cards and design our own set. Works great.
Message: Posted by: Peter Marucci (May 16, 2005 02:35PM)
In my Showtime column in the Linking Ring magazine of Spetember;, 1996, I give several uses of magic with business cards.

After all, if you are supposed to be a magician and you are giving out your card, shouldn't you do it in a magical way?

What you are really trying to do is to get the people, whom you give your card to, to not throw it out, as most people do with 99 per cents of the cards they get.

Another thing you do NOT want is the requirement that it takes forever to reset, or can't be reset, or can't be reset in front of a lay person.

While most of the above routines are good, they either take too long on the get-ready, can't be reset easily or take too long on the reset, have little bits that can be lost, or a dozen other drawbacks.

None of the suggestions in my column have those problems. Several come from Tony Wilson, who is currently the president of the IBM (he wasn't back then, but was still a "heavyweight" in magic).

If anyone is interest, just e-mail me and I will be happy to freely send you a copy of the column.
Message: Posted by: pikacrd (May 16, 2005 03:28PM)
[quote]
On 2005-05-16 10:29, Michael Baker wrote:
My opinion: If a business card trick can become part of the routine, almost anything goes. If ASKED for a business card, quicker is better. It shows them you know when to get off stage and get serious about business. This does matter to many business people.

~michael
[/quote]

Michael,
I think that you are half correct here, when asked directly for a card one should be provided in a quick and professional manner. But with that said I do not see any problem with creating a routine around your card that puts your card in the hands of a potential customer. I have created a semi unique routine that involves my business card as the medium for the magic to happen that puts my cards in the hands of the audience without looking like I am just handing out cards. Once I do the effect for one person at an event it never fails that I am asked for my card by everyone else who has witnessed the effect because they want to have a piece of the magic as well.

So while I think that you are correct when saying that when asked for a card it is time to get serious, I also think that with some creativity you can create an effect that will cause people to ask you for your card.

Regarding my business card effect I can say this; outside of all of my other marketing work that I do it is the number one thing that gets me booked for repeat or spin off business.

Kris
Message: Posted by: Michael Baker (May 16, 2005 04:13PM)
[quote]
On 2005-05-16 16:28, pikacrd wrote:

Michael,

I think that you are half correct here, when asked directly for a card one should be provided in a quick and professional manner. But with that said I do not see any problem with creating a routine around your card that puts your card in the hands of a potential customer.

Kris
[/quote]

Howdy Kris!

Reread the first sentence of my post. That is pretty much what I said. I was assuming that if a business card was used in a routine, that it would be left with the spectator (Why else would we have used it?).

If doing that trick prompts others to ask for a card, that is ideal! This may or may not mean that they want to see the same, or any other trick. Either outcome is ok however, as it puts the card in their hands.

My point was that if asked for a card, MANY times it is after you are finished, or the spectator ASSUMES you are finished. This is the time to get them a card, and not the time to launch into another trick.

The point is: There is a time to stop selling and start putting ink on the deal.

~michael
Message: Posted by: pikacrd (May 17, 2005 08:45AM)
[quote]
On 2005-05-16 17:13, Michael Baker wrote:

My point was that if asked for a card, MANY times it is after you are finished, or the spectator ASSUMES you are finished. This is the time to get them a card, and not the time to launch into another trick.

The point is: There is a time to stop selling and start putting ink on the deal.

[/quote]

I could not agree with you more regarding you point that there is a time to stop selling. As a matter of fact I have watched people talk themselves out of a deal because they could not shut up.

I do not think that doing a quick rising business card effect or some simple production of your card is a bad idea, as long as it is quick and to the point of getting the card in the persons hand even after the spectator has seen you do 20 min of magic. The real trick is doing it in a manner in which you do not come off as a fruit cake or in a manner that makes you look silly.

Thanks for the responce.
Kris
Message: Posted by: Philippe (May 17, 2005 10:26AM)
Mike Close's Pot Hole, absolutely. Have not tried the following, but how about the recent effect 'TAG'?
Message: Posted by: mitch durbank (May 17, 2005 01:57PM)
Thank you for your fine reactions. I have a lot of ideas now.

thanks.

mitch
Message: Posted by: Clarioneer (May 18, 2005 02:19AM)
Spellbound effect is the one I use - Why? Displaying a business card in this manner is absolutely normal! (My cards also have printed text on reverse and are laminated so other ideas are ruled out)

Setup - One card with a punched hole on top of pile with a good card in opposite pocket...
Show card with hole in it in spellbound display (perfect as cards are often displayed like this in the hand!) - with packet resting on palm - show/point out hole in card. Perform spellbound move and hand out...

Simple is simple does, fast and effective.

If you want to extend it - start with a band in the hole! Apologize for the state of the card and visually remove the band - CMH - then put band in pocket and visually remove the hole - spellbound - a neat mini routine :) (Easy for me as laminated - if not, get those hole reinforcers from a stationers and stick one on each side of hole - and if you want to get clever - and these reinforcers are cheap - stick them on all your cards so the hole disappearing is stronger).
Message: Posted by: MagicianSilver (May 19, 2005 02:38PM)
Hi everyody. This is my first post! The way I present my business card is I just use a backpalm production. And Ellusionist has a video called How To Do Street Magic which has a trick called Print. It's pretty good.

-Sterling
Message: Posted by: magicmoment (May 20, 2005 05:29AM)
I use John Cornelius's Thought Transmitter. I write the prediction on the back of my business card and hand it out. BTW my business cards are printed on the back and laminated, I got around this by sticking mini Post-it notes on the back of the cards I use for this effect.
Message: Posted by: Spydur (May 20, 2005 12:00PM)
You could have you breast pocket loaded with business cards, and set up to do a rising business card effect. That way when they ask you...you would gesture towards your pocket and your business card would rise up out of your pocket to your waiting fingers. It would look smooth, only take a sec and you would NOT even present it as a magic effect. It would be secondary, you were just getting a card for them. Then you thank them and walk away as if nothing happened.

Corey
Message: Posted by: Jaz (May 20, 2005 01:10PM)
There an effect in Kaufmann's 'The Collected Almanac' called 'Fasten-ation'(?) by J.K. Hartman.
It uses a deck, stapler and Mini-deck.
Instead of the mini-deck, a stack of biz cards could be used for the effect.
Message: Posted by: S2000magician (May 20, 2005 04:59PM)
[i]Bill Simon's [b]Business Card Prophesy[/b][/i]
Message: Posted by: jrandcc (May 20, 2005 05:47PM)
In response to one of the first posts about the Michael Ammar business card miracles DVD.

I think Michael Ammar is one of the best teachers. And many of his DVDs are great.

I would not recommend his business card DVD. It just has some basic card tricks like the haunted pack, rising card(with pinky), and a few others. Basically it's basic card tricks with business cards.

I nice way to hand out a card is to do the false turnover on the blank side and then print it with the Vernon thru the fist flourish.

Another nice trick with a business card are Nathan Kranzo's finesse/vanish reproduction.

Just my two cents.
Message: Posted by: mouliu (May 23, 2005 07:21AM)
I use the "print" method, by the paddling sleight. (Is it called "Olram move"?)

In MWCCIM, there has another version of the "print" method, using 3 cards.

They're very basic and simple, but the effect is good, at least for the laymen.
Message: Posted by: evolve629 (May 23, 2005 09:50AM)
Have you tried Michael Close's The Pothole Trick ? A hole travels from one business card to another. Great business card handout!
Message: Posted by: Peter Marucci (May 23, 2005 01:06PM)
There are many good methods of getting your business card into the hands of the spectator.

But, if you are really serious about selling yourself and your act when they ask about it, then you'll get THEIR card.

They MAY call you, but you WILL call them.

Good as the methods of getting your card into their hands may be, nothing -- absolutely nothing -- beats getting their card into your hands.
Message: Posted by: amakar (Jul 15, 2005 01:23PM)
I'm still a big fan of Hot Leads.
Message: Posted by: Dannydoyle (Jul 16, 2005 02:45PM)
The best method of getting your business card into the hands of the spectator is to do a great show. Many of the routines claim that if you do something magical with the card someone will be more likely to keep it. Mind you no proof of such claims exists, but again they are made. If you think that a business man who runs a multi-million dollar company is going to keep your card in a special place just because you poked a hole in it and he didn't see you, think again.

Getting their card as mentioned above is actually BETTER than them getting your card. YOU are in control then. You start a mailing list and work it. Peter I must say this is BRILLIANT and worth a thousand times any trick on the market for getting your card into their hands, BRAVO!!

A business man will respect you for the move also.

Good Luck

Danny
Message: Posted by: JesterMan (Jul 16, 2005 06:18PM)
[quote]...Mind you no proof of such claims exists, but again they are made. If you think that a business man who runs a multi-million dollar company is going to keep your card[/quote]Unfortunately, this thread duplicates at least one (likely many...) other thread here in the Café. In that thread I gave proof that it DOES work. I work at a restaurant every Wednesday night, and a guest who periodically hits the bar area (where I do not even perform) came up to me and chatted a while. He later showed me a business card that was given to him by a magician years before. He carries it in his wallet!

In my own experience with my cards, a few months back, I was leaving somewhere after having eaten, and a pair of gentlemen stopped me. They noted that I was walking towards the car with my web site URL on the side window, so they asked if that was me. We talked a bit, and then the time came to hand them each my card, which has one of the silliest bits of business on it around, but... it is EFFECTIVE! When I handed it to one of the guys, whom I had NEVER met before, he told me that he had seen my card before, as some relatives have come to my (other) restaurant on occasion, and they showed him the puzzle/card that they took home. Even IF that had never happened, I have literally had an entire section of a restaurant talking about that stupid little gold mine on many occasions! I can tell by the MANY hits on the puzzle answer page that it IS working.

Getting their card is great, but be clear that you are getting it for contacting them later, and not just under the guise of completing a trick, or you could end up $11,000 poorer if you call them!

Need more?

JM :jesterhat: :cyclops:
Message: Posted by: Dannydoyle (Jul 18, 2005 02:17PM)
Who said business cards didn't work? I don't think anyone did. They do. I have had people come up to me year after year to see me with the cards I have produced from matchbooks, as well as business cards. For 10 years running. Business cards work.

The question was does doing something magical with it make it so someone keeps it? Our claim was there is no proof for such a claim, and you provided none. Just doing your act the way you did made the impression, not the card. As a professional performer you impressed someone enough to talk about you! That is great.


The real question is how much money is gained vs how much not found because of it and indeed there is NO way to prove it.

Danny
Message: Posted by: JesterMan (Jul 19, 2005 02:06AM)
I'm sorry Danny,

I guess I was not clear... they were not only talking about me, but they also showed him my card with the bit of business on it, and THAT is what made someone [i]who had not even been there[/i] recall the card. By the way, he made note of having previously seen the card before seeing the well-designed front**, because I was doing the same bit of business for them, and he recognized that. I also have new guests (to me) comment about what I do with the card quite often. Why, because their friends showed them the card!

**(MONDO PLUG for Kyle - Magic4u02 I get praise for my card all time, both for his artistry, and my bit of business. The people who comment on my card the most are business people who understand how it causes people to keep it, and to visit my web site, too. I have also had designers and printers give the card high marks for how it looks, and works. Even the lady who would have gotten the job to design my card had Kyle not done them, and she knows this, loves them! She understands why I chose Kyle... He knows what I need as an entertainer.)

The people who talk from table to table (strangers) at my restaurant mention being impressed with what I did at their table, [b]but what got them talking in the first place was the card[/b].

Same thing with the other magician's card; the guy talked about the guy's magic, but what made him carry the card was what he did with the card! He not only carries the card, years later, but he even shows it to strangers. (The way I dress to work, they don't come much stranger.)

You also provide your own proof: [quote]"I have had people come up to me year after year to see me with the cards I have produced from matchbooks, as well as business cards." [/quote] Why do you think they carry the card your produced from the matchbook? The magic! By extension, if you were to produce your own business card from a matchbook, or do something equally impressive, it would always be your business card they would carry, instead of the Queen of diamonds with his/her signature. Sure, it's great that they still carry the queen, but your card would be better, right?

My only point is that I have proof that doing something magical/special with your card will cause folks to keep them, and some will carry them. That was what you asked for. I don't say that getting their card isn't good; it is, and I do it! BUT, I also cautioned folks that they need to be careful how they got the card, and what they do with it. The Do Not Call List can cost you a lot of cash if you call them at home, or on their cell without getting their permission. (Peter was preaching, wisely, about calling them. Also, not all cards come with addresses on them. People with home offices are not always eager to give that information out to everyone who has their card. The mailing list idea won't work for them, unless you also ask for that information.) So, when you ask for their card, which is a GREAT thing to do, tell them that you will be calling them! OK, I had two points.

If you want them to talk about you, and maybe even show your card to their friends, who can then get your info from your card, do something special with your card. Their friends won't call you if you only have their card. :winker:
Message: Posted by: Dannydoyle (Jul 19, 2005 12:03PM)
Jester I guess as magicians sometimes we start to read our own publicity materials and get enthralled with it and begin to believe it ourselvs. Yes cards help. Naturally how they are presented helps. The biggest consideration is how the job is done in the first place.

Example.....if you do a crappy job and then present the card in a magical way, how many jobs do you suppose will follow from this method of showing the card. Not too many I am afraid.

But do a fantastic job, and present the card by just handing it out, and you will find LOTS of work. My point is tracking the card thing is tough, because the main factor, why they asked for it, is a variable.

Second of all, if YOU TAKE THIER card, it is a classic sales technique. Sales 101 as a matter of fact. you are in control and you follow up. I am saying this will serve you better in the long run than any trick available. Sound business tactics with business men will help too..

Danny
Message: Posted by: roi_tau (Jul 19, 2005 03:50PM)
Printing bussiness cards can be very cheep.
It is true here in Israel, so it must be true in Holland, my friend.

My suggestion to you is to have a couple of them printed with a face of a card on one side.
In the right moment use a little force and what was once a business card...
becomes a prediction!

Have fun!
Roi.
Message: Posted by: JesterMan (Jul 19, 2005 04:50PM)
Danny,

This is what I was addressing: [quote]On 2005-07-16 15:45, Dannydoyle wrote:Many of the routines claim that if you do something magical with the card someone will be more likely to keep it. Mind you no proof of such claims exists, but again they are made.[/quote]I am not buying my own line; I was merely responding to that part of your post. You didn't write about getting more work from it; just about whether they might keep it! The fact is, it CAN work, and I have provided examples, as you did, as well. It is not an either/or situation. The best idea is to do BOTH when possible.

As you can see from my posts, I agree with getting their card now, and I agreed with getting their card when Peter wrote it in the previous thread from 2004. (And I knew about the tactic years before that.)

Oh, from the other posted reply, [quote]DannyDoyle wrote: "Who said business cards didn't work?"[/quote] The, "it", that I was referring to when I said that, "it DOES work," was doing something magical/special in your presentation of the card, not giving the card itself. Cards are an absolute necessity!

The need to perform well is a given (and OT, for this thread--though always important). . . If you had a bad day, give them someone else's card. :winker: (Just kidding!)

So, to address the topic directly, if you are giving out your card, to do so in a magical or unique manner can increase the likelihood of them holding onto your card. [i][b]Unless someone is asking you to spend a lot of money for a method to magically produce your card, why even argue the point?[/b][/i] It can't hurt, and, in my experience (and yours, Danny) it helps.
Message: Posted by: Dannydoyle (Jul 20, 2005 11:20AM)
My contention Jester is that it was YOUR PERFORMANCE that made them hold onto the card. Period. IF you performed bad no matter what was on the card, it would be tossed. Direct enough I feel.

And by the way what is ON the card os OT for this thread as well. The topic is PRESENTATION. Something ON it may very well make them keep it and show it and have NOTHING to do with the way it is presented. See the difference?

Why they keep it has nothing to do with how it is presented I guess. Other factors such as performance or a gold mine on it DO however have a huge impact.

I hope that is direct enough
Message: Posted by: rtclark (Jul 20, 2005 11:33AM)
I use 2 methods I think they both came from Jay sankey's 22 blows to the head. It's mentalism and 1 is psychokenesis but with paper. On the backs of both souveniers is my buisness card. Just an idea.....
Message: Posted by: JesterMan (Jul 20, 2005 12:12PM)
[quote]
On 2005-07-20 12:20, Dannydoyle wrote:
IF you performed bad no matter what was on the card, it would be tossed. Direct enough I feel. [/quote] We agree on this. . . See above ^

[quote]And by the way what is ON the card os OT for this thread as well. The topic is PRESENTATION. . . See the difference?[/quote]Yes, but what is on my card, and on the other, are both part of the presentation. Remember, I said that I DID the same, "bit of business. . ." The people in my restaurants talk about the cards related to what I did with them, which then leaves them thinking, and talking to others, about it. This is more than just seeing something on a card.[quote]
Why they keep it has nothing to do with how it is presented I guess. Other factors such as performance or a gold mine on it DO however have a huge impact.[/quote]?? Again, unless the issue is paying a lot of money to learn a way to hand them out magically, why not do it magically? You are a magician, so why not present your card magically. You have people holding onto a playing card, because of some special meaning they attach to it, merely because of how they got that card. The card has no info on it. It's a playing card, period. Why not take that some strong reaction, and do it so that they have the magician's contact information on it? If you did the same thing with a business card, they would keep the card [i]because of what you did with it[/i], just like the playing card. Frankly, I fail to see how this can be argued. One way, you do a great performance (which was never in dispute), and you end by magically presenting your card (and you can ask for theirs). In the other, you do a great perfomance, then hand them your card like any other schmo on the street (and you can ask for theirs), which they hand to you with the same lack of magic. I believe that

Sorry, then editing time limit bit me in the back. . .

Cont'd/ I believe that the level to which you involve the spectator in the presentation will influence how much they want to keep the memento, which is your card, in this case.

Mitch, Remember this last part when choosing the effect/s that you will use. The more that they have invested, the more likely they will be to hold onto the card. Merely finishing your set, then showing them a blank card which then becomes printed, which is not connected to them, or to what you have already done, won't be as strong as something that makes that connection.
Message: Posted by: Jared (Jul 20, 2005 10:13PM)
You can't go wrong with any of the routines included with Gregory Wilson's 'Stockholder'...this is the money.

-Jared
Message: Posted by: Nala Nosmoht (Jul 21, 2005 09:27AM)
Mitch ; wow,lots of ways to do it! can you handle one more? In restaurants I use a modified version of Michaels Close's "You Hue" (Very Very Close Vol.II) I just drop the colored pens, put my name & # on the cards ,all but one which is blank. Benefit:- it lets you show (apparently) both sides of 4 or 5 blank cards twice! then you, it front of them print your name & # on one and print the rest off of that one. Usually table hopping has several people at the table so it lets you leave several cards at the table. looks great! cheers Alan