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Topic: Tv commercials and the Svengali deck?
Message: Posted by: Vater Araignee (May 9, 2006 11:42AM)
Ok I was doing an ambitious card for my father using a Svengali deck and he was being shocked then one of my rings snagged the deck and I dropped about ten.
Well he snatched up the cards and got a bright look in his eyes "They use to sell these on TV when I was a kid."
Now what I want to know is, is this true? If it is then the ramifications are honestly staggering.
Message: Posted by: sethb (May 9, 2006 02:14PM)
Yes, the Svengali Deck was sold on TV in the 1960's and 70's as "Magic Cards," by a magician named Marshall Brodien. Why is that staggering?

In fact, the Svengali Deck has been around for about 100 years, and started to be sold in volume in the late 1930's at the 1939 World's Fair, I believe. It is a standard pitch item and an excellent trick if you learn how to handle the deck naturally and can do a good deck switch (and don't drop any cards!)

The Svengali Deck is a classic that will never grow old. Potential new Svengali watchers/buyers are being born every day, which is a good thing for Svengali pitchmen! SETH
Message: Posted by: Reis O'Brien (May 9, 2006 04:05PM)
For such a creepy looking chap, you sure are easily staggered. They are still sold in the toy sections of Wal-mart under Brodien's TV Magic Cards brand name.

Heck... I bought first deck at a dollar store and it actually said "Trick magic cards!" on the box.

Perhaps you should just wear less jewelry.
Message: Posted by: honus (May 12, 2006 11:00AM)
I still have a pack of "TV Magic Cards" (and yes, it does say that on the box!) as well as "TV Mystery Cards" (Svengalis that turn blank). Marshall Brodien's commercials are one of the things that got me into magic in the first place. His stuff is now sold through [url=http://www.cadaco.com/magic/magicassortments.html]Cadaco.[/url]

Marshall was also Wizzo the Wizard on Bozo's Circus.
Message: Posted by: Vater Araignee (May 16, 2006 03:41AM)
Ok when I said " the ramifications are honestly staggering " I meant in terms of using exposed tricks and how quickly people forget.
If somebody would have told me they where sold on TV when I got my first deck I would have put them in the trash.
That would have been perfectly good magic down the drain.
[quote]
On 2006-05-09 17:05, Reis O'Brien wrote:
For such a creepy looking chap,
[/quote] Thanks!!

[quote]
Perhaps you should just wear less jewelry.
[/quote]
I get very nervous performing for my pop, He likes magic but when its me I never know when he is going to try to foil me and it causes me to screw up. With other people I just don't worry about that. Plus I do take one of my rings off. *snicker*
Message: Posted by: sethb (May 16, 2006 08:20AM)
[quote]
On 2006-05-16 04:41, Vater Araignee wrote:
Ok when I said " the ramifications are honestly staggering " I meant in terms of using exposed tricks and how quickly people forget. If somebody would have told me they where sold on TV when I got my first deck I would have put them in the trash.
That would have been perfectly good magic down the drain. [/quote]
Even though I dislike exposure, that's why it doesn't bother me too much anymore.

Magic is a new experience for each new generation. Or, as W.C. Fields once said, "There's a sucker born every minute." SETH
Message: Posted by: NeoMagic (May 16, 2006 09:05AM)
Here's something Derek Dingle said in an interview published in Genii shortly after his death:

"I don't think any exposure over the years has had a detrimental effect on magic. If you expose something, magicians think of something else to replace it. For instance, there's a Svengali Deck on the market that's on TV a lot called 'TV Magic Cards'. People have probably been buying that deck in hundreds of thousands all over the world for the last 50 years. I guarantee you that any magician can fool an audience with that deck. Just knowing a secret is not the big thing about magic; presentation, the way you do it, is the important thing." (Genii magazine, May 2004, p.47)
Message: Posted by: Pete Biro (May 16, 2006 12:29PM)
I remember visiting Marshall Brodien some years ago and he took me to a wherehouse where he kept his TV Magic Cards. It was a huge building and there must have been a million decks of cards on pallets stacked high everywhere.

I said, "Yikes, you don't think you have too much stock do you?"

His answer, "This is only half the order."
Message: Posted by: Brad Burt (May 17, 2006 09:00PM)
Mr. Brodien is a marketing genius. From what I have heard over the years he made a fortune on TV Magic Cards, the Svengali Deck and then lost it on TV Miracle Cards which was a Stripper Deck. Made back on a magic set, etc. The list he generated off the TV sales has to have been worth millions in back end sales. Although it may not seem it magic probably owes a huge debt of gratitude to Mr. Brodien for popularizing it to a wider audience. Folks that love magic, but are not magicians love to watch magic, etc. Best,
Message: Posted by: Stevethomas (May 17, 2006 09:52PM)
Let us not forget the "TV Mystery Cards"...the blank deck. Still have all my ORIGINAL TV Magic stuff around from the 1970's!

Steve
Message: Posted by: Hushai (May 25, 2006 04:07PM)
Has anyone ever actually SEEN anyone performing with TV Magic Cards, besides on the old commercials on television? They are marked "TV Magic Cards" on their backs, so it shouldn't be too hard to spot them. Obviously they sell. But, do you know of anyone who uses them in performance, even to family and friends?
Message: Posted by: sethb (May 25, 2006 04:57PM)
Didn't David Copperfield use "TV Magic Cards" on his last network special? <grin>
Message: Posted by: Magic Patrick (May 26, 2006 07:58AM)
Vater Araignee,

If you don't like using your Svengali deck then buy some roughing spray and make it into a mirage deck. It is more deceptive and will fool anyone who has or knows how the Svengali deck works. What I like about that is that you can show all the cards as different by fanning them face up. Just a thought.

Patrick
Message: Posted by: ringmaster (May 26, 2006 10:23AM)
[quote]
On 2006-05-16 09:20, sethb wrote:

Magic is a new experience for each new generation. Or, as W.C. Fields once said, "There's a sucker born every minute." SETH
[/quote ]P.T.Barnum said that. Fields did say"never give a sucker an even break and never smarten up a chump".
Message: Posted by: sethb (May 26, 2006 11:34AM)
Ringmaster, thanks for the correction; now that I think about it, I'm pretty sure that you're right. SETH
Message: Posted by: Hushai (May 26, 2006 03:03PM)
[quote]
On 2006-05-25 17:57, sethb wrote:
Didn't David Copperfield use "TV Magic Cards" on his last network special? <grin>


[/quote]

I must have missed that. :)
Message: Posted by: DonDriver (May 26, 2006 03:32PM)
"There's a sucker born every minute." P.T.Barnum said that.

That's the most miss quote of all time. P.T.Barnum NEVER said that.
Message: Posted by: daffydoug (May 26, 2006 08:55PM)
Who did?
Message: Posted by: Marvello (May 26, 2006 09:30PM)
[quote]
On 2006-05-26 21:55, daffydoug wrote:
Who did?
[/quote]

A banker named David Hannum, in regards to the cardiff giant. Hannum was an investor in a display of the giant, and he was under the mistaken impression that his Cardiff giant was authentic. He was referring to the thousands of "fools" that paid money to see Barnum's "fake" and not his "authentic" one.
Message: Posted by: daffydoug (May 27, 2006 05:46AM)
Tha'ts amazing!
Message: Posted by: joseph (May 27, 2006 06:38AM)
I thought the enron chairman said that.... :) ..
Message: Posted by: Magic Patrick (May 27, 2006 12:23PM)
Enron? Now that is funny.
Message: Posted by: cajmagic (May 27, 2006 01:12PM)
In many poor countries (and some not so poor) you have people whos "Business" is making, demonstrating and selling Sven Decks. shortening cards by hand.

It is so interesting to see this trick all over the world in so many market places.
Message: Posted by: Julie (May 27, 2006 07:39PM)
[quote]
On 2006-05-25 17:07, Hushai wrote:
Has anyone ever actually SEEN anyone performing with TV Magic Cards, besides on the old commercials on television? They are marked "TV Magic Cards" on their backs, so it shouldn't be too hard to spot them. Obviously they sell. But, do you know of anyone who uses them in performance, even to family and friends?
[/quote]
_____________________________________________________________________________________

Back when T.V. Magic Cards were really popular an enterprising Magic Dealer actually had stickers printed to fit a regular card box that said T.V. Magic Cards--the gag was to do your regular card miracles with a regular deck and when someone asked how you did it, you turned over the box showing the T.V. Magic Cards label. Of course, it was always most enjoyable when someone who know the secret to T.V. Magic Cards would knowingly examine the deck or even better try to do a T.V. Magic Cards trick with the deck and have no success.

Magicians as a group have a STRANGE sense of humor!

Julie
Message: Posted by: jlibby (May 27, 2006 10:39PM)
[quote]
On 2006-05-25 17:07, Hushai wrote:
Has anyone ever actually SEEN anyone performing with TV Magic Cards, besides on the old commercials on television? They are marked "TV Magic Cards" on their backs, so it shouldn't be too hard to spot them. Obviously they sell. But, do you know of anyone who uses them in performance, even to family and friends?
[/quote]

I obviously wouldn't use the card box. But you know, the deck itself was well made and the back design didn't look suspicious. If I still had mine (and I just might, at that!) I'd use it!

Joe L.
San Antonio
Message: Posted by: Mysterioii (May 30, 2006 02:57PM)
I definitely remember these commercials from my youth (and already had had a Svengali deck purchased from a local magic/novelty shop so even as a kid I recognized them for what they were). So I never bought the TV version because I already had a sven deck of bikes. I did buy the little black plastic card box with which you could mysteriously cause a card to appear/disappear/change ;) Not sure if it was put out by the same guy but I believe it was advertised on TV in around the same timeframe.
Message: Posted by: Vandy Grift (May 30, 2006 03:25PM)
This weekend I saw the "TV Magic" cards at Target. Not just a Sven deck. But the actual TV Magic cards. They are now called Marshall Brodiens Magic Cards. And up in the corner of the package it said "The original TV Magic Cards" with the old TV Magic Cards logo. They also had his "Mystery Deck" (can't remember if that was the actual name) which I believe is a stripper deck.
Message: Posted by: Gregory The Great (May 30, 2006 08:34PM)
Not on TV but still for sale!

I have seen a Svengali deck for sale at a dollar store. They are not bikes but it's what you can buy with a buck!
Message: Posted by: bugjack (May 30, 2006 09:31PM)
I used to have TV Magic Cards when I was a kid -- I think someone bought them for me and I never really used them much. They did have "TV Magic Cards" in red and white on the box. I've never really cared for the Svengali deck because I associate it too much with those Marshall Brodien tv commercials.
Message: Posted by: Hushai (May 31, 2006 02:25AM)
[quote]
On 2006-05-27 23:39, jlibby wrote:
[
I obviously wouldn't use the card box. But you know, the deck itself was well made and the back design didn't look suspicious. If I still had mine (and I just might, at that!) I'd use it!

Joe L.
San Antonio
[/quote]

The back design on my deck of TV Magic Cards has a little circle in the center with the words "TV Magic" in it. The words would be pretty hard for the casual spectator to read, I guess, and the design is not unattractive and looks not unlike other off-brand decks. But, to anyone who is familiar with these cards, they stand out. They're obviously not Bicycles! :)