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Topic: TLR - Overhaul Needed?
Message: Posted by: JohntheMagician (Mar 18, 2008 08:46AM)
Ok does anyone else feel that The Linking Ring needs a bit of an overhaul? I know that they want to keep costs down{I just read that whole post over in the SAM section about the MUM going over budget}but man talk about kind of a dry read. I was lucky enough to get 30 years worth of back issues from a fellow magi. The format hasn't really changed in like 30 years; at least add a little more color.

Now don't be a jerk and slam me for voicing my opinion but what do you all think?
Message: Posted by: Skip Way (Mar 18, 2008 09:19AM)
John, I believe TLR has come a long way from just 10 years ago. It seems to me that it has something of interest for everyone: National events, Ring events, interviews, a touch of history, some great effect contributions, the most useful product reviews in the industry, features for the Merlins and the Juniors, recognition for and about our international Rings and members, reliable and respected advertisers and more. And color? Compare the color pages in the current TLR to that of just 5 or 10 years ago. Besides, the color that counts, in my opinion, is found in the colorful ideas, stories and insights found in the incredible articles. From my perspective, if the format works why change it?

On the other hand, I know Sammy is always open to suggestions and ideas that may appeal to the general readership of this incredible journal. If you have a specific idea or suggestion that you feel will benefit TLR, send it directly to him at linkingring@mac.com. He'll be happy to hear from you.
Message: Posted by: robwar0100 (Mar 18, 2008 06:42PM)
John,

A while ago, I read Phil Willmarth's last annual report as an executive editor of The Linking Ring before he became international president. In it, he stated he was glad The Linking Ring did not become a magazine during his time as executive editor. I was not sure what he meant by that, and I had the opportunity to ask him at the recent Magi-Fest in Columbus.

He said The Linking Ring is more than just stories, it is a trade publication that serves to the needs of the IBM Rings. While the publication features cover stories, columns and a wealth of magic effects, it also acts as archive of Ring activities. Thus, The Linking Ring preserves our magical heritage.

I am a journalist and volunteer as an associate editor for The Linking Ring, and when I read Mr. Willmarth's comments, I wanted to hear more because of my passion for print journalism. I appreciated what he had to say and walked away feeling good about what The Linking Ring is trying to accomplish.

Perhaps that overhaul you are looking for might be better handled by the Web Portal staff.

Bobby
Message: Posted by: JohntheMagician (Mar 19, 2008 07:43AM)
Guys,

While I total agree that the true quality of any printed media is in its contents and TLR has a boat load of it & please donít misunderstand me in this respect. I love the stuff in the Linking Ring and devour its contents as soon as the newest issue hits my door step. In my opinion the publication itself could use a little sprucing up. TLR feels to me like a giant Executive Board Report, which now granted it partly is, but does it have to read like one? The type face seems so small, and everything seems kind of jammed together. I didnít mean to sound as if I was saying that it was broke, but while the house is working it could use a new coat of paint :)
Message: Posted by: Skip Way (Mar 19, 2008 08:20AM)
We read you, John. Observations like yours lead to the path of growth.
Message: Posted by: Gordyboy (Mar 19, 2008 04:15PM)
I understand the point you're making. I joined approximately 2 years ago and it took me a while to warm up to TLR. I did find it to be dry and had a hard time really getting enthused about reading it. Now I look forward to it and have my favorite parts I immediately check out, and I find there is a ton of information loaded in its pages.

I also subscribe to another Magic magazine that does indeed look pretty flashy, and if the two were side by side on my living room table and a visitor came over the flashy magazine with all the colorful ads is probably the one that would catch their eye. But then.... I don't want visitors looking at this stuff... they might learn some of my secrets ;-)
Message: Posted by: JohntheMagician (Mar 20, 2008 04:27PM)
The funny thing is that since becoming a Magician, most people who visit my house are fellow magicians.

I seemed to have found a better quality of friends than in my youth :)

All I am say with my post is that it could use a little more color and read less like a company stock report.
Message: Posted by: Dave V (Mar 20, 2008 05:32PM)
Trouble is, it pretty much *is* a company stock report. I think it's come a long way over the past 10 years or so. The solid color covers with a small black and white portrait in the center is long gone, and is not missed. I like the full bleed graphics of the cover, and more and more color pages are added inside all the time. The cover logo has changed several times over the past year too. Yes, the requisite "stock report" stuff is inside, but that's a necessary part of the deal.
Message: Posted by: Justin Style (Mar 21, 2008 10:16AM)
I've been a IBM member since 1990 and I have seen several changes to TLR. Subtle as they may seem, they have happened.

The good news is they are always looking for someone to help out. You seem to have an idea, so why not contact the office and see if they would be open to your ideas and input.

Who knows, you might be responsible for some cool changes?!

Check it out. Good luck!

Justin -
Message: Posted by: Father Photius (Mar 21, 2008 11:32PM)
I think the recent changes to TLR have been great. It appears to be on the right track and I hope it keeps moving in that direction.
Message: Posted by: Terry Owens (Mar 23, 2008 06:34AM)
As a teenager I enjoyed the Linking Ring and couldn't wait to get mine every month...but, wow, from my experience back in the 70's to today, this has really come a long ways...
Message: Posted by: JohntheMagician (Mar 23, 2008 10:24AM)
Justin~

that's a great idea, I may have to do that. Although I am currently up to my eyeballs in preperation for our May Day Convention http://www.MAGICALMAYDAY.COM and as my first term as our groups President.

I will drop them a line though.

I'm not saying that there hasn't been change , and for the better mind you, its just that I feel a little more is need to get TLR into the 21st Century.

Just my $.02