I just wanted to make a post that I was very impressed by an online dealer recently. They have a policy that, in order to match a brick and mortar as store as much as possible, that everything has free shipping and that if any item can be found cheaper anywhere else, they will match that price, adding in the shipping that store typically charges. Now this may not seem like a good deal on the outset...they could simply price everything in their store with the shipping cost included.
The good thing they do is they only add that shipping cost once per order. For instance if item A costs 10 dollars (+ 5 dollars shipping) on the open web and they sell it for 12 dollars, I don't really get a bargain. BUT, if I find 5 things that are a few dollars off, that 5 dollar charge is only added once for the whole order and can add up to quite a lot. The manager told me himself that this was to keep customers for the long term, rather than try to squeeze a few bucks out of everybody.
Oh and if you go in the store they give you a complimentary beverage and, of course, will teach you a trick once bought!
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