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Topic: BOR SALES
Message: Posted by: REV BILL (May 19, 2008 03:21PM)
Who do you recommend has the best promotional kit with BOR sales (magic kits,DVD's CD's etc.) ?
Message: Posted by: James Munton (May 19, 2008 04:03PM)
Bill,

What type of shows do you currently do? What types of venues?

James
Message: Posted by: Bob Sanders (May 21, 2008 08:05AM)
Rev Bill,

As an old university marketing professor and a magician of nearly 50 years who also lectures and, like all lecturers who make a living, depend more on BOR sales than lecture fees, I am going to make a recommendation that will not be popular.

Forget books written by magicians about BOR sales. Go to the pros just like you would for legal, medical or real estate advice. Go to graduate level (like real MBAs use) books and experts. This area is hardly unique to magicians. The specific topic is POS (Point of Sale). Don't confuse "selling" with "Marketing". Take care of the customers. The rest follows.

Congregational care is no different for magicians! LOL

Good Luck!

Bob Sanders
Magic By Sander

PS --- For your media search an easy source is:

http://www.salesandmarketing.com/msg/publications/smm.jsp

Remember for both magazines and newspapers, the most important thing is "Press Time" followed closely by ad sales. Content is not the MAIN Thing.