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Topic: Using Postcards PROPERLY
Message: Posted by: Bradacal (May 26, 2008 01:06PM)
Hi there,

I have done a fair share of postcard printing, however, I use them after shows primarily to give out, I feel they are better than business cards and you can autograph them.

As for my marketing, I have not got into using Postcards so much, I use a more direct method (cold calling etc) and would like to learn more. I guess the 3 markets I would like to mail to would be - schools (educational and fundraising shows), Private Parties and Corporate/Company Events...

Now when it comes to labelling these postcards, I am not exactly sure on how or who to direct them to. For Private Parties, its pretty straight forward, but for schools, do I put it to anybody`s attention.....or just to the school itself and hope it makes its way to the right person....same goes for Company Events....these are all issues I would like to hear more from someone with experience in mailing and experience in getting significant results.

Lastly, what exactly are you putting on it....is it double sided.....are you putting a promo picture on one side and a show/general description on the other....any info or even samples would be great, something to build on.

Thanks all!

Michael
Message: Posted by: Al Angello (May 26, 2008 01:31PM)
Hi Michael
I put my picture on one side, my bio on the other side, with my name, phone number, email address, and web address on both sides.
Message: Posted by: jl1717 (May 26, 2008 03:22PM)
On who to mail to for schools:

The BEST thing to do is to call the school and find out who's in charge of booking the !@#emblies and mailign TO THE PERSON!!!!

However, in the real world where I mail to hundreds even thousands of schools in my performing area (about 100 mile radius) I address it like this:

School name
Attn: !@#embly and Program Coordinator
address
address

When the receptionist gets it they walk 10 feet to the box of the !@#embly coordinator. I know this workds because I know a VP at an elementary school and asked her if this way would work and she agreed. I also have done, do it currently and book a lot of school shows from it. Also, it's a nice market because you can create different programs and perform for the same school 3-4-5 times a year!

Build a solid relationship and you'll have that school in your pocket!
Message: Posted by: tacrowl (May 26, 2008 04:13PM)
I find most corporate cards, if mailing blind - should be directed to the H.R. Dept. or the Public Relations. I usually mix them up, mailing one month to H.R., the next to P.R. This gives six hits per year with each department.
Message: Posted by: jl1717 (May 26, 2008 04:21PM)
Tom,

Just out of pure curiosity, how much corporate work do you get from being a ventriloquist?

I saw your site and videos and loved your act! It looks really good!
Message: Posted by: tacrowl (May 26, 2008 07:09PM)
How much? At least my share, a bit more at times.

Corporate looks at me as being a comedian. The fact I customize my material about their people, inside jokes and event/goals is a big selling point. For that market I focus on doing after dinner shows for awards banquets, convention/seminar and holiday events. (Strictly a stage act.) There are less vents than magicians and it is currently "hot" with Jeff Dunham and Terry Fator on TV. As a result, things have grown faster than expected.

BTW - Michael asked what we put on our cards - the last paragraph gives you the fast focus of my message.

Thanks for the kind words about my act. Glad you enjoyed the video.
Message: Posted by: jl1717 (May 26, 2008 07:37PM)
Thanks Tom!