Dear fellow artists... "Perceived value is everything." please remember this when you next have promotional photos taken, a professional brochure or business cards printed, redesign your website, or decide what markets and venues to sell your entertainment into.
A few years ago as an experiment, world famous virtuoso violinist Joshua Bell set his violin to his cheek, and standing in a busy arcade near the escalators in the Washington D.C. Metro Subway, treated commuters to some of the most difficult and beautiful pieces of music ever written for his chosen instrument (his violin alone, handcrafted by Antonio Stradivari in 1713, is appraised at about three-and-one-half million dollars by the way)!
After a rush-hour concert of just under an hour, the world-famous classical musician's tip can was stuffed with a little over $30.00 in profits. This for a gentleman who that week had sold out a huge Boston Concert Hall, where happy arts patrons shelled out up to $200.00 per-ticket for an up-close musical experience.
What role does context play in our artistic perceptions? Same man, same music, same artistry.... but out of context the "perceived value" of his talent and performance plummeted in the subway, where he was lauded as a prodigy in his marketing and appearance in the upscale venue.
A valuable lesson when creating your marketing and sales strategies and budgeting for your promotional materials.