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Topic: Ireland Magic Company ??
Message: Posted by: donSatalic (Feb 27, 2014 03:14PM)

I'm a writer working on a novel that involves magic and magicians in Chicago set in 1947. I was wondering if anyone here remembers visiting the Ireland Magic Shop at 109 North Dearborn, Chicago, IL. It was on the fourth floor of that building.

Thanks for anything that will help.


P.S. My last novel "Return of the Falcon" is at Amazon.
Message: Posted by: Julie (Mar 3, 2014 12:48AM)
Hello Don,

You might want to consult two vintage books by Frances Ireland (Marshall) entitled: With Frances In Magicland and You Don't Have To Be Crazy.

Message: Posted by: Anatole (Mar 7, 2014 07:29PM)
There's a bit of history at:
If you use any of their email, phone, or snail mail info at
I would guess that they will be able to help you.
The brief history at the "About Us" site says: "Begun as the Ireland Magic Company, founded by Laurie L. Ireland in 1926, Magic Inc., located in Chicago, was incorporated in 1963 by Jay Marshall and Frances Ireland Marshall."

----- Sonny
Message: Posted by: Tom Jorgenson (May 17, 2014 11:39PM)
I was there many times, I bought my copy of Greater Magic there, for $12, I was taking art classes at the Institute and would skip boring classes to visit Ireland's.
Message: Posted by: GS121002 (May 12, 2017 04:04PM)
I went to Amazon to check out your "Return of the Falcon" where I was going to buy a copy but was surprised to find it was a Kindle edition. I've never done Kindle books before but would love to read it. Maybe I'm just stuck in the 70's.
Message: Posted by: Dick Oslund (May 12, 2017 06:38PM)
Yes! I remember the 109 shop very well, although I only visited it once, in the mid '50s.

When you got off the elevator, you were "in" the shop! A long counter stretched from the left wall to the right wall. There was room for possibly a dozen "customers" or potential customers! Shelving behind the counter displayed props like die boxes, dove pans, and "Otto the Automaton Duck!" The counter "held" gimmicks, card decks, and, "envelope magic".

Frances was behind the counter. Laurie was "at home", in Oak Park, making gimmicks!

The next time that I was in Chicago, Ireland's was Magic Inc. (on Lincoln Ave.)
Message: Posted by: santlerconjurer (Jul 13, 2017 09:15PM)
I spent as much time there as possible between the ages of 12 and 18.
Message: Posted by: Dick Oslund (Jul 26, 2017 10:03AM)
[quote]On Mar 3, 2014, Julie wrote:
Hello Don,

You might want to consult two vintage books by Frances Ireland (Marshall) entitled: With Frances In Magicland and You Don't Have To Be Crazy.

Julie [/quote]

And, also, "My First Fifty Years" by Frances Marshall

MAGIC INC. is still operating a "B&M" in Chicago at 1838 W. Lawrence Ave. Chicago IL 60640
Message: Posted by: Julie (Jul 26, 2017 03:08PM)
Thanks for remembering My First 50 Years, Dick. We were present at that celebration in Chicago!

Now I'm going to have a look in the "archives" to see if that booklet is here. If so, it will make a FUN re-read and just might jog a memory or two. :)

Message: Posted by: Dick Oslund (Jul 26, 2017 06:35PM)
Yer most welcome!

I had to miss Fran's 50th. I was on the road. School show itineraries are set a year in advance!
Message: Posted by: Julie (Jul 28, 2017 04:42PM)
'Just located My First 50 Years! What a delight. I'd forgotten how warm and personal Frances' writing style is. It's like listening to a story shared by an old friend.

Highly recommended.