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Topic: Your Business Impression
Message: Posted by: Mindpro (Mar 28, 2019 11:34AM)
I am a big fan of cutting through the noise and getting straight to the point of things. Today we are bombarded with things the gurus tell us we must do or have to compete or be successful - USPs, Elevator Pitches, SEO, Automation, Contact Management/CRM, Social Media, Networking, and so on. But when you cut through all of the noise, how is it you are wanting to be seen by your prospects and customers? The straight to the point bottom line - how do you want yourself to be seen in their eyes? What is ideal or works best for your business?
Message: Posted by: AndreJ (Apr 1, 2019 02:37AM)
I want to be seen as an expert, and the only solution to my dream clients problem.

I think it's important to focus, especially in the beginning. If you try to do everything (close up, stage, parlor, card tricks, mentalism, weddings, kids parties, corporate gigs...) you will have to practice and remember a lot of tricks and routines, and that will make you good at many things but an expert at none. It's also about how you present yourself to the clients. Which one would you rather book for your daughters' party...the expert birthday magician or the magician who also do weddings, corporate and trade shows?

When you feel it's time to expand your repertoire, take it one step at a time. Add one more service and get good at that (be it stage, parlor, mingle, kids, etc). I would recommend that the second service is connected to the first one in some way. For example, if you're a kids magician you could add balloon sculpturing...or if you're a corporate magician with a focus on close-up, you could add a 15 min stage show.

If you try to please everyone, you end up pleasing none.
Message: Posted by: MikeClay (Apr 4, 2019 09:34AM)
The crazy part is how the "gurus" like to push a cookie cutter item when in reality and the real world it has to be customized for each business unless its like a franchise. Even then there are real world aspects that change things. A McDonalds in Halls Pendale PA vs Atlanta GA have to target different cultures and must adapt to the culture.

Mindpro... I agree, there is to much static out there.
Message: Posted by: thementalcoach (Jun 3, 2019 06:34PM)
[quote]On Mar 28, 2019, Mindpro wrote:
I am a big fan of cutting through the noise and getting straight to the point of things. Today we are bombarded with things the gurus tell us we must do or have to compete or be successful - USPs, Elevator Pitches, SEO, Automation, Contact Management/CRM, Social Media, Networking, and so on. But when you cut through all of the noise, how is it you are wanting to be seen by your prospects and customers? The straight to the point bottom line - how do you want yourself to be seen in their eyes? What is ideal or works best for your business? [/quote]

Taglines of movie marketing make your point well about going straight to the point. They have a really short window of attention span to make an impression. One of the best I've ever seen went:

"The one hope..."
"The only hope..."
"The Exorcist"

That movie did pretty well. :)
Message: Posted by: Comedy Writer (Jun 30, 2019 06:12PM)
"I read minds and write books..."