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Topic: Business cards
Message: Posted by: MichaelJae (Sep 20, 2020 07:11AM)
How many of you are handing out your business cards after a performance and how often do you book a private gig from it?
Message: Posted by: Mindpro (Sep 23, 2020 07:05PM)
I'm surprised nobody has responded to your questions, so since its been 3 days I thought I'd tocuh base on this.

You are really asking two different questions 1. about handing out business cards after a performance, and 2. do you get any gigs from them.

This is a topic I cover with many of the students I work with as they quickly realize handing out cards doesn't necessarily lead to more bookings, unless you have a structured system for doing so.

Personally, while I undertsand business cards and that they can be useful, I have always preferred something more for those who ask. I don't like the fact that most business cards end up in a drawer or a pile with a bunch of other nondescript, unimportant, soon to be forgotten business cards. I prefer to leave them with something more effective and memorable.

I also think HOW you hand out and present your business card or other more memorable promotional piece is just as important, if not more important, than the card itself. You must have an effective system that makes all this happen to get your desired results.

For example, I quickly teach all of my students how to get another gig out of every gig you perform. This assures that you will at least have the same number of gigs next year as you do this year. So if you have 58 bookings this year, you know you will have at least 58 bookings again next year. More than likely you will get even more allowing your number of bookings to increase each and every year. With a proper system, this is very possible.

So many magicians do not understand the "performance after your performance" where all of this happens. It is a crucial part of your magic business, yet so many, even some longtime pros, haven't a clue about this. Or worse yet after the show they head immediately to a BOR table to sell $2 magic wands or $5, $10 or $20 magic tricks/kits, while they may be letting several shows worth hundreds (or thousands) of dollars slip by.
Message: Posted by: Wez_Evans (Sep 27, 2020 11:31AM)
I like to leave a card after it has been used in a routine, and so serves as a souvenir/ memento/ talking point

Otherwise, I give them out if asked, but prefer taking contact details for the person asking so that I can follow up with them
Message: Posted by: TomBoleware (Sep 27, 2020 12:20PM)
I have always said that if a business does not have a sign its not really a business.

Of course magicians donít put signs on their house like a brick and mortar business would. Nor do they have large billboards, yellow page ads, newspaper ads, and the like. The signage for a magician is limited. A business card can be like a sign pointing prospects to you. True most will be thrown away just like most will drive on past the sign on a building or the largest billboard on the road. But for many the tiny business card is needed because it is the only sign they have. Just having a beautiful website is useless unless you have a sign pointing people to it. I wouldnít depend on Google doing all the work for me.

Many local politicians are elected simply because they had more signs than the opponent. Think about it.

Tom
Message: Posted by: thomasR (Sep 27, 2020 12:49PM)
Many of my contracts say that if I hand out a business card I donít get paid. Iím going to guess that both Mindpro and Danny have that in their contracts with acts they hire.

I probably should get some new cards printed though, the ones I have are accurate but donít match my current branding.
Message: Posted by: TomBoleware (Sep 27, 2020 12:57PM)
True there are a few places where you canít put up a sign.

Tom
Message: Posted by: eatonmagic (Oct 5, 2020 06:52PM)
I usually wait until I am asked for a card and then give one out. However, I haven't used printed business cards in almost 5 years since I started making digital business cards.

These are 100% completely digital and there's no need to ever print cards ever again!

No reordering...no more leaving business cards at home...no more running out at the most important moment LOL

Also...due to Covid, these are PERFECT for those wishing to have 'zero contact' when it comes to touching anything :)

You can click this link to see an example --> http://www.eatonmagic.com/digicardtest2 (this link is for mobile only)
Message: Posted by: Dannydoyle (Oct 5, 2020 07:28PM)
I have to say I have not had a business card for over a decade.

Digital seems like as good an idea as any. I mean the rolodex has gone the way of the T-Rex. May as well move forward with the times right?
Message: Posted by: eatonmagic (Oct 5, 2020 08:32PM)
[quote]On Oct 5, 2020, Dannydoyle wrote:
I have to say I have not had a business card for over a decade.

Digital seems like as good an idea as any. I mean the rolodex has gone the way of the T-Rex. May as well move forward with the times right? [/quote]

Lol...EXACTLY! Believe me! The benefits of digital outweigh printed by FAR!

On average, you'll spend between $100-500 a YEAR on traditional business cards. Not to mention how many will simply get tossed aside. With digital, there's no paoer whatsoever which means no reordering and because everything is transferred via phone, they can instantly place all your contact info into their phone with one touch :)

If you have the ability to get signed up with an SMS marketing tool like www.yeptext.com for example, you can now create a keyword so you can now assign an auto-reply to anyone who texts your keyword to that specific 5-digit number.

This means each time someone texts it, they are automatically being opted into your SMS platform and can receive future push notifications (they can opt out anytime though). The initial message will contain the link to your digital business card though.

Why is this so strong?

Let's assume you are working several local venues. Maybe some restaurants or even have a show you're doing at a nice hotel. Maybe there's food and drinks during this show.

Well...with an SMS marketing tool, anyone on your list can now be given a coupon code to get a free appetizer or free dessert when they come in on magic nights.

Maybe they can get a secret code texted to them that gets them free admission to your local show.

There's all kinds of possibilities!
Message: Posted by: Dannydoyle (Oct 6, 2020 12:25AM)
I can certainly see the benefit of digital over traditional paper no doubt.
Message: Posted by: pulpscrypt (Oct 6, 2020 08:02AM)
Digital cards seem awesome, but I'm an old curmudgeon and still like being able to pass out a card. I collect business cards, especially from Magicians. Kind of like a mini, free souvenir!
Message: Posted by: Dannydoyle (Oct 6, 2020 09:02AM)
Well it is a small mistake to believe our own personal hobby translates on a mass scale for the public.
Message: Posted by: TomBoleware (Oct 6, 2020 11:25AM)
[quote]On Oct 6, 2020, pulpscrypt wrote:
Digital cards seem awesome, but I'm an old curmudgeon and still like being able to pass out a card. I collect business cards, especially from Magicians. Kind of like a mini, free souvenir! [/quote]

Same Here. Iím old school and sort of expect a service type business person to have a business card. And its like I said early, a business needs all the signs it can get. Itís not that I donít like the Digital Card idea, I think its great, but I see it more like collecting a mailing list and not really a Ďbusiness cardí that only takes one second to hand to someone. Iím not sure everyone would feel comfortable giving you their contact information without first having yours. Sure if they Ask it would be ok, but just waiting for them to come out and ask is not really good marketing. :)

Besides, why not use both because depending on one single marketing item is not usually enough. But Yes I do like the way Michael does it.

Tom
Message: Posted by: Dannydoyle (Oct 6, 2020 12:26PM)
So you claim most won't feel comfortable giving you their business information without getting yours first? So you propose a game of chicken to see who gives their card first? How silly.

First of all people give out their business information ALL THE TIME without getting something from someone else. The entire concept of the business card is based on this concept as a matter of fact.

Second off it is FAR BETTER to get THEIR information than to give them yours! It is sales 101. Instead of waiting for the phone to ring, you can be pro active.

And nobody said just wait for them to come out and ask. That is something you put into this discussion, and then argue against.
Message: Posted by: TomBoleware (Oct 6, 2020 12:32PM)
You right nobody said anything about chickens or just wait.


Tom
Message: Posted by: Dannydoyle (Oct 6, 2020 01:28PM)
21st century. It is a brave new world. Try stepping into it
Message: Posted by: eatonmagic (Oct 6, 2020 07:46PM)
[quote]On Oct 6, 2020, TomBoleware wrote:
[quote]On Oct 6, 2020, pulpscrypt wrote:
Digital cards seem awesome, but I'm an old curmudgeon and still like being able to pass out a card. I collect business cards, especially from Magicians. Kind of like a mini, free souvenir! [/quote]

Iím not sure everyone would feel comfortable giving you their contact information without first having yours. [/quote]

Apologies if there was some confusion. The SMS marketing idea I mentioned earlier in this thread is just one of several ways to deliver the digicard. You can simply just text them a direct link to your card.

Also...I donít want my card to be just anything they can throw away or in their desk back home. Itís much more important than that. I want actual value to be associated with the card itself and handing them out to just anyone adds no value IMO.

And Danny is precisely on target. Itís much better to exchange info and build a qualified list. Not everyone HAS to do that though. But for me...the sooner I can get a qualified lead into my sales funnel the better. I donít want to lose momentum.
Message: Posted by: TomBoleware (Oct 6, 2020 08:37PM)
I completely agree that Ďexchangingí info is the best method.

Tom
Message: Posted by: Dannydoyle (Oct 6, 2020 10:51PM)
An exchange is hardly necessary. Businesses give away their information all the time. It is almost as if they want people to have it or something.
Message: Posted by: Madman13 (Oct 18, 2020 11:40AM)
[quote]On Oct 6, 2020, TomBoleware wrote:
I completely agree that Ďexchangingí info is the best method.

Tom [/quote]

This has always worked for me.
Message: Posted by: TKD27 (Nov 14, 2020 12:01AM)
As a kids' show magician, I make sure that every kid I perform for leaves with one of my business cards, along with instructions (delivered in a very cute, funny way) to bring the card to their parents.

It is NOT enough to just hand a business card to a kid. You HAVE to tell them what to do with it. I think in some ways this is a blessing and a curse compared to those of you working for adults. I have to get my audience to bring the card to their parents (the ones who make the buying decision), so there's a middle step involved. BUT - when they do it, the act of the kids handing over the card and asking their parents to invite me to their birthday party is far more persuasive than me doing so myself.

And that sounds a bit manipulative. I suppose it is. But I do it in a very cute way that always gets a big laugh from the parents as I'm doing it :)
Message: Posted by: Mindpro (Nov 16, 2020 02:51PM)
[quote]On Nov 13, 2020, TKD27 wrote:
And that sounds a bit manipulative. I suppose it is. [/quote]

Haha, isn't all marketing? I'm glad the business cards are working for you. I have found there are several others options that out-perform or work better than business cards, but if you're happy great.

You are so right that giving them to kids is only part of the process, telling them what to do with them, and even how, is what makes the difference and gets the results.
Message: Posted by: TKD27 (Nov 19, 2020 09:41AM)
[quote]On Nov 16, 2020, Mindpro wrote:
[quote]On Nov 13, 2020, TKD27 wrote:
And that sounds a bit manipulative. I suppose it is. [/quote]

Haha, isn't all marketing? I'm glad the business cards are working for you. I have found there are several others options that out-perform or work better than business cards, but if you're happy great.

You are so right that giving them to kids is only part of the process, telling them what to do with them, and even how, is what makes the difference and gets the results. [/quote]

Handing out business cards certainly isn't the only thing I do. But if your referring to things like handing out branded material, I find that putting a business card directly in Mom's hands is way more valuable than giving the kid something with my website on it. There are certainly lots of ways to market, though.
Message: Posted by: TomBoleware (Nov 19, 2020 03:31PM)
[quote]On Nov 14, 2020, TKD27 wrote:
As a kids' show magician, I make sure that every kid I perform for leaves with one of my business cards, along with instructions (delivered in a very cute, funny way) to bring the card to their parents.

It is NOT enough to just hand a business card to a kid. You HAVE to tell them what to do with it. I think in some ways this is a blessing and a curse compared to those of you working for adults. I have to get my audience to bring the card to their parents (the ones who make the buying decision), so there's a middle step involved. BUT - when they do it, the act of the kids handing over the card and asking their parents to invite me to their birthday party is far more persuasive than me doing so myself.

And that sounds a bit manipulative. I suppose it is. But I do it in a very cute way that always gets a big laugh from the parents as I'm doing it :) [/quote]


Matt,


Here Is A Free Tip To Help You Save On Your Business Cards: Get A Rubber Stamp With Your Info On It And Then You Can Give All The Kids A Free Tattoo. LOL (No Don't Do That)

Years Past When All The Magicians Were Fighting Over Who Got The Biggest And Best Yellow Page Ad, I Carried A Rubber Stamp And Stamped The Cover Of The Phone Book. I Had Free Front Page Coverage.
:D

Tom
Message: Posted by: KungFuMagic (Feb 27, 2021 07:22AM)
Here is another take on the business card .... an effective, successful marketing plan is a garment with many threads. Every thread needs to have a purpose, and be used intentionally. Each business will develop its own priorities, threads, and plan for their particular market and business goals. It may be short-sighted for a particular business to completely discard one idea or another .... e.g. getting rid of print cards because 21st century. Just like using a strategy or tool poorly can and does lead to waste of time and money/resources.

Pizzeria, accountant, magician ... all have to find the blend of marketing tools that reaches the market they are targeting, communicates the message, ESTABLISHES THE BRAND IDENTITY, and creates traffic that can be used to generate leads that can be used to generate customers .... and then generate repeat business. I use print business cards as a sort of "receipt" after having had some sort of meaningful contact, with the intent of reminding the person who I am (plus the memories and emotions involved in the contact) and driving action towards my website for more detailed and motivational information. Others don't do that, or may use the digital contact/roladex card for their reminders. ** I plan to use both since the contact cards won't have the visual tag impact of a print card**

My message is always ..... Make a WRITTEN marketing plan, work the plan constantly, and evaluate the different parts regularly to be sure they are meeting your needs.
Message: Posted by: Mindpro (Feb 27, 2021 09:56AM)
[quote]On Feb 27, 2021, KungFuMagic wrote:
My message is always ..... Make a WRITTEN marketing plan, work the plan constantly, and evaluate the different parts regularly to be sure they are meeting your needs. [/quote]

This is good in theory and is what all the magic business books will tell you, but it assumes you know how to do this. I have found many performers don't have a clue about this and many other business aspects. They may know bits and pieces but no where near what it takes to do this. If they try it is usually quite incomplete.

A marketing plan is only good when one is at a point to be market-ready. There are so many other things that need to be firmly in place first before ever to consider creating a marketing plan, written or otherwise.

Also, you forgot "Positioning" in your above description which in many ways is more important than some of the other points.

Also, as far as business cards, they should have a specific intended purpose with a singular CTA. This is usually part of a larger process or intended path. So many just get business cards printed up with no real actionable purpose or intent other than to provide contact information.
Message: Posted by: Dannydoyle (Feb 27, 2021 10:04AM)
Writing down a business plan is usually something guys doing weekend party work simply do not want or need to do.

The huge percentage of magicians simply do not have enough work to do that. Because as Mindoro points out it is only a small part of the picture. As such doing it at the wrong time will just not help much.

Great theory though. Not saying it is wrong.
Message: Posted by: thomasR (Feb 27, 2021 11:24AM)
[quote]On Feb 27, 2021, KungFuMagic wrote:
I use print business cards as a sort of "receipt" after having had some sort of meaningful contact, with the intent of reminding the person who I am (plus the memories and emotions involved in the contact) and driving action towards my website for more detailed and motivational information. Others don't do that, or may use the digital contact/roladex card for their reminders. ** I plan to use both since the contact cards won't have the visual tag impact of a print card**
[/quote]

Iíve also seen performers use postcards in this manner.
Message: Posted by: Dannydoyle (Mar 4, 2021 10:10PM)
Https://v1ce.co/?fbc_id=23847015891430663&fbclid=IwAR3lUz3IFkUHLfNP2fkUg2_2sD0j3BAqCXrb5j-RrDkRkKxxZnRZ_34gSZE
Tech just keeps moving forward.
Message: Posted by: ed rhodes (Apr 5, 2021 07:26PM)
[quote]On Oct 5, 2020, eatonmagic wrote:
I usually wait until I am asked for a card and then give one out. However, I haven't used printed business cards in almost 5 years since I started making digital business cards.

These are 100% completely digital and there's no need to ever print cards ever again!

No reordering...no more leaving business cards at home...no more running out at the most important moment LOL

Also...due to Covid, these are PERFECT for those wishing to have 'zero contact' when it comes to touching anything :)

You can click this link to see an example --> http://www.eatonmagic.com/digicardtest2 (this link is for mobile only) [/quote]

But, but, but, then how do you do "Out To Lunch?"