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Mikael Eriksson Inner circle None of your business 1064 Posts |
I'll experiment with some of the ideas here, and we'll see what happens.
Mikael |
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Starrpower Inner circle 4070 Posts |
Just for clarification, "agressive" doesn't mean you're pushy and confontational. It means you take the initiative to make contact, rather than passively waiting for the pohone to ring.
Ads are fine so people can know how to reach you. But I think that in your case, where there is very little name recognition and little performing history, you have to go out and find it. Direct mail and phone calls have worked best for me when I was establishing new markets. Of course, you probably won't want to make unsolicited calls to private homes, but the targeted emailings I outlined previously will be cheaper than a paid-for ad, and probably produce better results. Now I'm going to ask a favor. Take one month a try these things -- do something every day if you can -- and keep a record. Track the results of everything you do. Find out how every phone call found you, whether they buy the show or not. Then get back to us in a month's time. With that kind of information, we will be able to help you find the problem areas. |
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Mikael Eriksson Inner circle None of your business 1064 Posts |
Quote:
On 2005-12-31 13:30, Starrpower wrote: Yes. I'll certainly ask how they found me, since now I have two ways of advertising. And I'll let you know. Happy new year (since half an hour here in snowy Sweden)! Mikael |
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Tom Stevens Veteran user Australia 361 Posts |
I think that having a web site and a business card will kick-start your business.
I've been a kids performer for 3 years with 95% of my work being birthday parties. Pulling a coin out of a child's ear leaves a great impression. Just find a restaurant that will allow you to do one trick per table and give families your card and you will start getting known. Even better if the restaurant hires you, but if not, just do it for the exposure. It's not like a free show because the customers may not know that you are not being paid. Count on giving out about 100 cards to people with the right age kids to book one show. When I told my father-in-law about my first birthday gig, that I was going to get paid $150 for a show he said "Who would spend that kind of money on a birthday party?" Obviously we can't know everything that people are doing for parties, but it could be that they are not hiring magicians in your town because they don't know where to find them. |
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Mikael Eriksson Inner circle None of your business 1064 Posts |
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On 2006-01-02 08:41, Tom Stevens wrote: That's amazing. 95%? I didn't think anyone could make a living from mostly birthday parties. How much does an average family pay you nowadays for a show? Mikael |
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Deke Rivers Loyal user 216 Posts |
I get $125 for my standard show, and $175 for my Deluxe package. About 75% opt for the deluxe show.
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