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Nathan Alexander Inner circle 2023 Posts 
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Agree all the way bsears...
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Dennis Michael Inner circle Southern, NJ 5821 Posts
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Quote:
On 2006-03-13 13:28, bsears wrote: It's still a guarantee. It puts the customers at ease and assures her she is not getting ripped off. Whan One starts out, or if one is very young (teens) a guarantee may be that added plus for getting the gig. Not one here says you must, or required to offer a guarantee. This topic mainly focuses on the marketing tactics involved with guarantee. To use or not is really a personal choice. Hopefully the choice is knowledge based and not just a personal feeling.
Dennis Michael
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RobertBloor Inner circle The Socialist Republic of the USA. 1051 Posts
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Okay, so for kicks I did a google search on guarantees. In fact, just to see how common one particular guarantee was I searched, "tear up your check guarantee" and found 121 returns. Not as many as I thought...but a lot if you consider what it is.
Now before anyone says it - I too seriously doubt a potential buyer would find you by doing this exact google search. But, if for no other reason than morbid curiosity - read on! Google Return Numero Uno - Scott Sullivan http://www.mugsandmagic.com/sullivan/shows/motivational.html And he writes... Quote:
(from Mr. Sullivan's website...) Sounds like a great guarantee to me. Number 2 http://www.swordswallower.org/booking.html who writes... Quote:
Tear Up Your Check Guarantee! This is *sort of* what I used to do in my marketing. But as mentioned in my earlier post, no longer do. However - the wording in his guarantee sure sounds familiar. Kevin Stone http://www.hypnotist.com/faq2.htm writes... Quote:
Kevin's Tear Up Your Check Guarantee speaks for itself! He guarantees that you and your guests will be completely satisfied with The Hollywood Hypnotist What other entertainer...well, as I'm finding out, at least 120 others. 2 Way Entertainment (A dj) writes... Quote:
Speaking of guarantees, here is my exclusive... Did he say "exclusive?" as in, "No one else has it, does it, offers it" etc? Magician James Munton http://www.jamesmunton.com/guarantee.htm Quote:
The Tear Up Your Check Guarantee! Well that's the second guy that word for word guarantees "you will be thanked, get applause, and be a hero for organizing one of the best events ever." Ed "The Magic Guy" Quote:
110% Risk Free - "Tear Up Your Check" GUARANTEE... No school assembly performer offers "any" guarantee let along a "tear up your check" guarantee? Hmmmm...curious. Tim David Quote:
The Amazing “Tear Up Your Check” Guarantee: Bold guarantees, no one asks for a refund, and it seems like EVERYONE with a "tear up your check" guarantee gets used again and again. Yes, I could keep going. But just take a look at the verbage of all of those guarantees. Now this isn't intended to bash the guy who created the course the magician bought (hey, I bought it too!) And for a short time, even used a more-money back guarantee. But I see no point to it now. In fact, I think for magicians it's a rather sad show that so many have the exact same verbage (even down to claiming they're the ONLY one who does it.) I guess what I'm saying is rather than a philosophy of "money-back guarantee", (like late night infomercials), develop a philosophy of SATISFIED GUESTS/CUSTOMERS/FRIENDS/CLIENTS (or whatever you call them). Cheers all! Robert Bloor
"That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government,"
-The Declaration of Independence |
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JackScratch Inner circle 2151 Posts
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Well, if you found it on the internet, it must be good. What was I thinking?
My position has never been that if you offer a guarantee you'll never work again, or you can't be succesfull. I'm saying it is weak marketing. It's the same as all the other factors in marketing, just one part of it. I personaly prefer all the parts of what little marketing I do, to be as good as they can be, but if anyone thinks they need a weak stance in their marketing. Far be it from me to tell them they are forbiden to do so. Offering a guarantee for something like a performance is weak marketing. It is placing the suggestion of failure in the potential clients mind. |
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Dennis Michael Inner circle Southern, NJ 5821 Posts
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I just wish there was a list of Marketing Tactics that rate each tactic from the best to the worst.
I would guess tha the top most important Marketing tactic would be... You have something no one else has or can easily duplicate, And everyone absolutely needs it, And you can be found easily. That's a winner. ...Any one for a blood type O+ that guarantees you to double your lifespan, disease free and look like you're 30 all the time? Call 1-800-LIVE-FOREVER or 1-800-CURE-ANYTHING
Dennis Michael
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RobertBloor Inner circle The Socialist Republic of the USA. 1051 Posts
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Den,
Bingo buddy! That's where it's at. Develop a product that people love, desire, need, and can only get, at that level of quality from YOU YOU YOU! Robert (is not O+. DANG!)
"That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government,"
-The Declaration of Independence |
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JackScratch Inner circle 2151 Posts
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I'm with you, but I think the mentality that you have to be the best, to be succesfull is flawed. If it were true, there would be an awful lot more poor people in the world. Magic as a product should be marketed as serving a need. You can market as the Biggest, Best, Baddest, Sunday, Sunday, Sunday, but in the end, I'm not certain that hype makes for satisfied customers.
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James Munton Inner circle Dallas, TX 1199 Posts
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Hey Robert Bloor,
I've no idea who you are. I missed this thread the first time, but someone else alerted me to the fact that you had posted my web site and taken a pop at the fact I offer a Dave Dee-style money back guarantee. First of all, while I always appreciate reading different opinions, I think it verges on bad manners to post someone's website in the way that you did if they are not part of the conversation - it's a bit like talking badly about someone behind their back. There is a reason that many of us pros use a money-back guarantee. A guarantee is a powerful sales tool that when used properly can overcome several objections and as Den mentioned can put the client's mind at ease. Often the person booking me is scared stiff she is going to mess up and get blamed for booking lousy entertainment for her company's big event. My job is to book the gig in that first phone call. 99 percent of the phone conversation is NOT about how wonderful my tricks are, but simply making her feel relaxed and comfortable with me. Having a money-back guarantee is part of that. Often I don't need to mention it, but many times it has been the clincher that has sealed the booking. Since you are so interested in my web site, you might like to have a look at my client list. I'd be happy to point out several of the companies on that list that I booked as a result of mentioning my guarantee. And one of those companies have become my single biggest client, responsible for thousands of dollars of bookings each year. James |
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RobertBloor Inner circle The Socialist Republic of the USA. 1051 Posts
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James,
Hey man, I really didn't mean to offend. As for your name being listed, count it up to such a high google ranking. Please know that I didn't mean for my comments to sound like you are any less of a performer, or that a money back guarantee WOULDN'T work for you. I just used you, and those others named as an example of those who have basically used Dave Dee's speil word for word. If the guarantee HAS worked for you - MORE POWER (and money) to you, James! I just come from a different line of thinking on the guarantee. Let me reiterate, I may not actively "market" a money-back guarantee, but don't let that for a minute lead anyone to believe that I won't deal with guest situations IMMEDIATELY. (even if it meant money back). James, you and I happend to disagree on our use of guarantees. That's cool by me. No harm there. There's really no need to get offended. If you're going to put your info out there on the net, then all is fair game. That's one of the wonders of the net. Some people love you. Others disagree. And more yet, have no idea who we are. No biggie. Again, sorry if I peeved you off. That wasn't my intent. Robert
"That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government,"
-The Declaration of Independence |
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James Munton Inner circle Dallas, TX 1199 Posts
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Robert,
I appreciate your response and the conciliatory tone. I certainly was not offended by your opinion, but the manner in which you quoted from my web site and stuck up the link. I don't think it is "fair game" to do this. I think if you reread your post from the point of view of the magicians who you are quoting, you might see how your tone could cause offense. It turned a good discussion into something a bit personal and unpleasant. Anyway, as you say, "no biggie." I just wanted you to see my point of view. You seem like a decent fellow and I look forward to future discussions! Best, James |
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RobertBloor Inner circle The Socialist Republic of the USA. 1051 Posts
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James,
I can see where it might've come across as a bit rude from your POV. To illustrate though how so many performers use the same verbage, right down to, "I'm the only one who offers this" was part of my point. Glad we're not going to kill each other over this. Robert
"That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government,"
-The Declaration of Independence |
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Posted: Mar 13, 2006 08:55 pm 
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