I already have my name for my website. Jim Snack & Julian Franklin responded back to me stating I needed a NAME that people can remeber easily. My website is http://www.rodneypalmermagic.com I have also added http://www.PortHuronMagic.com as that is the town I live in and people will remember PortHuronMagic
vs. RodneyPalmerMagic. I was told that I needed a familiar URL so people can remember what they were reading. Also, when my van is parked at an event, Birthday Party, etc. that is FREE Advertising people will go by and see my name and it is possible to get a show out of that. And when I had my car YES people would call me as I was driving down the interstate to inquire about shows. This is not something new to me as I have done this before. I just wanted some more input this time from fellow magicians as to what could be better. On my car back window I had the following:

First Class Magic (with my logo on the window)
Specializing in Family Fun Entertainment
Call (810) 966-0552
http://www.rodneypalmermagic.com

The problem I had was people were not sure if I was a Magician go figure. So I wanted something New this time. And YES it does/did work. I booked over 30 shows each year with that advertising. I recently purchased a New Van and wanted to do something more effective.

Rodney

Rodney,

I know someone who had a very succesful clown and booking agency that had his van covered with his logo and slogans, etc... He did very well with it and people would say they see that van around town all the time.... But again his prices fit the $125 market.....

I think higher priced entertainers do not fit for this type of PR as well as the birthday magician....

And I am certainly NOT in that price range.

Rodney

I meant the high price entertainers who are $1000, $5000, $10,000 per show

I was hoping this would be mentioned.

I think an important question when advertising is: What is the real purpose of the ad on the van?

Is it to call them to action - and call you now!


If I were doing this (which I think is a good idea) I would approach it this way..
Or is it more of a "raising awarness" type of ad. By this I mean, they aren't going to call you because they see the ad driving down the road. But when they do decide they need a magician, your name will be at the front of their thoughts because they've seen you driving down the road a bunch of times.

Do you have any branding with all of your other advertising (ie. color schemes, logo, etc...)? if so, it is good to keep the "look and feel" the same.

What if your van could be changed every month or so. And the ads could be funny. Wouldn't it be great if the residents of port Huron actually looked forward to seeing your new van every month, and they talked about your ads....... Easier said than done??

ok, my 2 cents is only worth 1.27 cents.....but that's brainstorming for you.

scott

"Will work for food."







:D

Also saying "call now" and if you list a cellphone, might be a little awkward if you are in the van.

You: "Hello?"

Client: "Yes I am calling for the magician, we are behind you right now at the red light, how much do you charge?"

You might want to have "call later" instead. Or better yet "Do not call now! I am in traffic!" Then the calls will pour in.