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baal Regular user 104 Posts |
Hello,
What do you think about my advertisement for the local newspaper? What I should change, add etc.? The size of advertisement will be 6,5 cm X 8 cm. Click here to view attached image. |
martin king Elite user 416 Posts |
Dear Mr Baal,
As you read this please remember that I really want to help you...because... I'm about to tear your advertisement to bits. 1. There's a saying in marketing that "your name as a headline is a deadline". Try using something like "How To Make Your Next Event The Most Memorable EVER...GUARANTEED!" 2. Your picture is awful! You look like either an alien or a boxer with a black eye. If you must include a picture make sure that we can clearly see you; like the one you use as your avatar above. (Without the finger...please.) 3. Birthdays, Banquets, Barbeques, etc....YUCK! So now I know that you're a jack of all trades but a master of none! Who is it aimed at? What is your target market? 4. Birthdays, Banquets, Barbeques, etc...Instead write a list of bullet-pointed benefits that you're bringing to your clients. E.g. You'll laugh like rabid hyena's. 5. Where's the call to action?...Like, "call today" or "go to my website", etc 6. So this advertisement is being putting in a newspaper...why? Wouldn't it be better to define who your target market is and put your advertisement in a publication that nearly all of your target market is likely to read? 7. Add an extra incentive to push them over the edge so that they're guaranteed to call you by adding in something that they can get for free. E.g. a free report "7 mistakes that meeting planners and event organizers make when hiring entertainment" The only thing that I'd keep is the multiple means of contact that you have at the end of your advertisement and possibly the layout (but even the layout I'm not to sure about). Last but not least, try posting this in the marketing section and not here as it's for videos on the internet. Plus you'll get 100% better response. Hope this helps and warmest regards, Martin P.S. As someone who's made exactly the same mistakes that you're making now before he educated himself in marketing, I'm on bended knees and begging you to go and change this advertisement before it gets published. |
magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Martin is dead on here. If you want us to be able to help you in the best way possible, I hope you allow us to be dead honest with you. it is not a personal attack by any means but a desire and wish to asisst a fellow magician to gain the most impact and return on investment for your advertisement.
I am a graphic designer for a marketing agency as well as a magician and illusionist. So my thoughts really stem from both a marketing perspective, design and magician perspective as well. From a designers point of view, the ad looks terrible. The image is very scary looking and looks more evil than it does friendly and inviting. The copy going over the background art makes it very hard for the reader to read it. Ease of readability is huge when it comes to ads of this sort. Right now it just does not work. There also right now is no higharchy of design. this simple means everything is screaming out at you at the exact same intensity. Good design relies on a nice structure that allows the readers to be guided through the ad. In regards to effective marketing, Martin also touches on a lot of the problems I see as well. the main thing is that you list features but do not list any benefits. You must always realize that you are not so much a magician as you are a solutions provider. We all provide solutions to the people who hire us. Each of them have problems and needs that they are wanting to find answers to. The more of these problems we can address and solve for them, the better our perceived value grows in their own mind. This is how we must think in our ads and marketing as well. We must think who is our target market and what do these people really seek me to solve for them. then I can word the ad to answer these questions for them. I could add more but Martin added a lot of what I was going to say as well. hope this helps. Kyle
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
Donald Dunphy Inner circle Victoria, BC, Canada 7563 Posts |
Hi Simon (Baal) -
The first thing to consider with the ad, is that some of that text is very hard to read overlapping that photo. So, the impact you are trying to make with the text is lost. It makes the text unpleasant to read, and the photo unpleasant to look at. Then, from there, other things can be tweaked and fixed. If you change just the photo / text issue, it will be better. A different photo you could use, would be one from your website, in the gallery section. It's the silks in the hand photo. Take that photo and just use the top part, above your hands. Just the shoulders and face. It has you smiling and looking friendly. Nice photo. - Donald P.S. Just to share another perspective. Having an ad with the large size word MAGICIAN in the headline, and the large phone number, the website, and the list of venues, can be somewhat effective. I feel that benefit oriented copy, call to action, free report offers are fine... but not the only way. At one time, I used to do ads the same way as Simon is attempting, and they worked, too. Test it after making the change I suggested (by test it, I mean run it a few times and track the results). You can change other wording later on, if it is not effective enough. I think you have everything in the right point size.
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
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rossmacrae Inner circle Arlington, Virginia 2475 Posts |
You're gonna put all that money into a newspaper, which is read for ONE DAY (if it gets read at all) and then thrown out?
Put your bucks where the ad will last. Yellow Pages is now a dead medium, but a website is good (you can make it yourself - I use powweb.com and they have an online creation/design tool), monthly local parents' magazines are sorta good (if you publish there get all that other stuff out of the way and spotlight birthday parties), online directories (choose carefully) are the up and coming thing. |
baal Regular user 104 Posts |
Thanks everyone for help!!!!!!!!!!!!!!!!:)
Simon |
Donald Dunphy Inner circle Victoria, BC, Canada 7563 Posts |
Hi Simon (Baal) -
You're welcome. This (older) thread also might be helpful for you to read through: --> Magic Café thread titled... Advertisement advice This is from another section of the Café, called the "Tricky Business" section. It's where we discuss business, marketing, advertising, etc. - Donald
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
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RobertBloor Inner circle The Socialist Republic of the USA. 1051 Posts |
Do you really do all those types of shows? Trade shows to birthday parties?
I only ask because so many magicians list those things and they've never done half of them. Find a niche. Specialize.
"That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government,"
-The Declaration of Independence |
baal Regular user 104 Posts |
Robert- no, so that is why I'm asking about help:)
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baal Regular user 104 Posts |
Ok. what do you think about this one.
What I should change, and what I can add in free space?. thanks for any help http://s627.photobucket.com/albums/tt353......nie1.jpg Simon |
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