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R2 Special user 935 Posts |
SO you disagree with using a photo strictly because of cost considerations?
You are just a graphic designer so I'll bet this is a large reason you feel a logo is the better of the two ..no? You do offer some helpful tips... please keep them coming? Why not share some logos you have created here, with the rest, as an example... since you say you have produced a few for some magical buddies... |
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Rey,
Thanks for your post, and I appreciate your honesty with what you had to say regarding my posting. I would love to share with everyone some of my designs, and I may do that eventually. I just do not want people to think I am advertising by my showing examples of my work. I may try to show a few samples in another post as long as that would be ok with everyone. I can see why one may feel that, because I am a graphic designer, that I prefer logos over photo images. But the reality is that a good graphic designer uses both photo and logo images to his/her best advantage based on what the intended message is to portray. I do not disagree with using a photo image strictly because of cost reasons. That really is only a small part of it. With this in mind, there really is a reason for my prefering a logo mark as opposed to a photo image. It is not to say that one can not use a photo image for a business card and make it work effectively. It is more a matter that, a photo should not be used soley as a branding image or mark for every promotional piece you have or intend to send out. This is the reason that companies have logo marks instead of photos. Logos read better from a distance, reproduce easier at different scales, are easier to produce and is much more cost effective across all platforms. The best way to do promotions is to use both a logo and an image together in your pieces. Use the logo as your mark, that is used on stationary, brochures, etc. Let this be the primary image that sells you, your act and what you offer. Then use your image as a secondary feature. A good example of this would be the movie poster. Every good poster has an image of what you will see if you attend the show, but the main image that sells the movie, and is used on every promotional piece for the movie, is the logo or type treatment. Both are working together well. I hope this helps answer some of your questions. If anything is not clear or if anyone has any further questions regarding this, please let me know, as I would be happy to explain it better and share my ideas with you all. I can be reached at Magic4u02@aol.com Thanks again.
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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keven Regular user Apple Valley Ca 106 Posts |
I would go with the Pic, you are selling yourself and not some logo. If I saw a pic on a card I would say, "How cool, The magician's pic on his card" It show's that you sell yourself, and that's always a good thing
Penn & Teller "God Bless Them"
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R2 Special user 935 Posts |
I don't believe anyone would mind if you posted some logos... after all, it is within the context of the disussion.
Put your money where your mouth is.... Folks will surely appreciate and respect this? We are in dire need of someone with your talents here to share some of your expertise. You have been most gracious thus far. I thank you for all of your insightful posts. You are not obligated to anything... after all, it is your profession... As the Great Mr. Marucci has said, "Professionals work only when they have to." Good day sir! "Got Logos?" |
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Keven:
Thanks for your post and also your comments. it is appreciated. I can understand your thinking, as most people do think that way as well. But, I would like to try and tell you about why I feel a logo should be used as your primary mark and used on every and all promotional material. First, when I refer to a logo, I am referring to a well DESIGNED logo that brands the entertainer and is not simply a pretty piece of clip art that so many people see and use these days. A well designed logo can and should look just as good and just as impressive as a photo does. But, a logo serves a few better purposes, that a photo can not do. First off, I am also not saying that you can never use a photo on a business card or on your pieces. Certainly a photo can and should be used. BUT, the photo should not be used as a logo or the main mark you use for envelopes, stationary, signs, etc. and here are some of my reasons why. 1) A photo of you becomes outdated. You get older, look different or your act and style and clothes change. This requires you to shoot a new photo image every few years and redo every piece in your promotional material. With a well designed logo, you never have to change it. The logo works for you always and brands you from the day it is created. 2) A photo of you is often times very hard to reproduce as skin tones are not often done well at certain printers. It requires a great printer to do it correctly. 3) Photos must be run in 4 color process printing. When you go this route, and use a photo as your logo, then your costs are going to be almost double, to triple, the price you would be paying if you used a logo. These are only a few of the many reasons. However, what one should really do is to use a logo and photo image together in promotional materials. Create a logo and brand mark and use that on everything from stationary to envelopes to posters and even stickers. Then use your photo image to back it up. The best example of this is the poster. A good poster will have a person's image on it and scenes from the show. But the first thing the person will read is your name that will be seen on the logo that is on the poster. Well, I hope this makes some sense and helps explain my own thinking on the subject. I look forward to your own thoughts as well as others. Thanks again for your comments as I do appreciate them. Hope this helped or at least, gets people thinking. Rey, I am going to try and get some samples together and see if I can post them here or at least descibe them and the thinking in hopes that it will help people to visualize what I am referring to. For now though, I am sending out PDF samples to people that request them, as it is easier for me to do at the moment and the quality is a bit better. It gives people a better idea of what I do and what I am referring to. PDF files are being sent out soon to those who have already requested them. I hope they are of help to you all and help to better explain what I have been talking about in my posts. Thanks again for your great comments. Keep them coming as they are always insightful.
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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harris Inner circle Harris Deutsch 8812 Posts |
I just ordered a new trial card.
It is a small version of my Nearly Normal Right to Play Certificate. At the top it has a place for a name. The side has a small logo related to childhood playing. In other words a ________________________ Then it will describe my Nearly Normal Society and a few rights and prievledges. To see a copy of the large one send an email to harris.deutsch@leesummit.k12.mo.us Harris Deutsch Laughologist http://www.nearlynormalmagic.com
Harris Deutsch aka dr laugh
drlaugh4u@gmail.com music, magic and marvelous toys http://magician.org/member/drlaugh4u |
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Harris:
That seems like a great idea for a promotional piece. Is this new card the size of a business card? I only ask because one of the most common pitfalls that people make on business cards is that they tend to put too much information and too much copy on them. They end up trying to over-sell themselves. The business card should mainly just state who you are, what you do and have contact information and a web site so that a person can get in contact with you. Too many magicians make the mistake of trying to make their card like a postcard or a small brochure. You will want to resist the urge to do this. If a business card is too cluttered, your important information gets lost as well as the message your trying to get across. If you have a lot of information that you feel you want to share with a potential client, I recommend moving to the next step up from a business card and trying to produce a postcard. Postcards are obviously larger in format, can hold more information (front and back), and can still be created at a reasonable price. So keep your business card clean and to the point and use other mediums like the postcard to get out more specific and targeted information to your client. As always, I can be reached for direct comment by e-mailing me at magic4u02@aol.com. I look forward to anyone's feedback or ideas on this information.
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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harris Inner circle Harris Deutsch 8812 Posts |
The card is business size.
IMHO you have to have a lot of "white" space on business cards and anything else you want people to read. Branded is very important. My tag line Nearly Normal is my "brand". It is very searchable in peoples favorite search engine. (as an aside you might want to try this with your catch phrase(s) In the past the act has gone by a few different names. 1. Instant Magic (with Mike Osborne-if there are any Nevada based magicians that know where Mike is, tell him hello.) 2. Mime over Matter 3. Magic by Harris (Kind of dull) 4. An Imagination Celebration 5. Har3is (The 3 was silent) The real magic is in connecting with a consumer and completing a sales call. One has to do that before one can connect with the audience. Harris Deutsch Laughologist and Nearly Normal Magician
Harris Deutsch aka dr laugh
drlaugh4u@gmail.com music, magic and marvelous toys http://magician.org/member/drlaugh4u |
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Harris:
Nice tagline. You have a great starting point for which to brand your entire show. Just make sure that every promotional piece reflects this brand message.
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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NJJ Inner circle 6437 Posts |
I have several DIFFERENT characters which all warrent their own business card. I don't want kid's knowing my REAL name or adults seeing my wacky kid's party persona when I am trying to be slick and adult. I have decided to go with a generic card instead. I know it isn't as good as five or six different photo cards but I just can't justify the expense.
Harris: GREAT idea! Do you think that parents would mind you giving their children a business card? |
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Nicholas:
I love the idea of different characters and you are so right in regards to each character really needing it's own brand and brand imagery when it comes to promotion. In your case, photo cards do not make much sense as they are very costly to produce. I would recommend you possibly going with what I call a realistic caricature. It is a caricature by nature but it does not really look cartoonish as you would see at most fairs. In this way they still get to see your character image but the image becomes more like a small logo and it costs you much, much less to produce. Also, a good question in regards to giving kids business cards. I always strive to hand the adults or the adult who booked me a set of business cards as well as a magnet that they can put on their fridge. This keeps my name in front of them every time they go to get something out. For children, I find there are better ways to get your contact information out to them but in a fun way that they will want to receive it and will hold onto it. The coloring Flyer: This is simply a flyer that has your logo on it as well as your contact information and a nice magical picture the child can color. This works nicely because the kids will want to have one and when it is done, parents usually like to hang them in the kitchen. Assistant Certificate: I also use a simple certificate that makes the child an official magician's assistant. That says, without their help, the magic could not happen. These are also easy to produce but look great and make the child feel important. Once again, your logo is on there and your contact information. Try these out and see if they work for you. I can be reached for direct comment by PM or through magic4u02@aol.com I look forward to reading all your suggestions and comments on this.
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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