I was at the Virginia State Fair yesterday and there was a man selling splat balls.
I say selling because he had no pitch.
He was just standing there throwing them against a dry erase board then picking them up and saying "Get your splat balls here".
He had no pitch.
And while I was there he had no tip.

A product has to do something before you can make a pitch for it.Splat balls do dothing except what the name says...SPLAT.

A simple toy like the splat-ball is hard to pitch.
Pitching is never about selling the product.
It's about selling the fantasy of what the product can do for the customer.
Remember the old funny-book ads?
"Learn to throw your voice... fool your friends... fun at parties!"

"Pitching is never about selling the product."

I thought pitching was about GTFM?

I have to jump in here.Cholly,by golly has been in this section for a long time and hes a really great guy and has posted a lot of good input about pitching but this time hes contradicting himself.First off Cholly said:
" Pitching is never about selling the product"
Than the very next statement he said:
"It's about selling the fantasy of what the product can do for the customer"

Well the second statement is very true.A pitch is structured to convence a potential customer that the product will make there life easer or maybe fun ( as is the case with Svengali deck) So why do we as pitchman want to convence "marks" this...its to SELL THE PRODUCT and GTFM ! that's the bottom line...period !

Love ya Cholly...

Later,Don

Yep... sorry if I was unclear.
It's ALWAYS about moving product and GTFM.