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Mystical Matthew Elite user 468 Posts |
I subscribe to the Seth Godin school of thought that you actually do your customers a disservice by NOT treating them differently. If my actual customers should all be handled differently according to their values and needs, why wouldn't I treat people differently based on if they're a prospect, suspect, customer, or client?
Any ballpark I put on my website is almost guaranteed to be wrong because it doesn't take the suspects unique needs into account. Is providing bad information to our confused mom better than providing no information at all? |
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TomBoleware Inner circle Hattiesburg, Ms 3163 Posts |
More than a ballpark, you need to assure them that it's fair. Because the most important thing about pricing is that it be "Fair."
High or low is not usually a problem if it's 'Fair.' If they feel you hiding it, they feeling it's not fair. Something as simple as: Reasonable Priced, Fair Rates, or Call For Special Price, might help in doing away with the high price thought. When they don't have anything to compare it to, you may have to suggest that it is fair. Tom
The Daycare Magician Book
https://www.vanishingincmagic.com/amazekids/the-daycare-magician/ My Blog - https://boleware.blogspot.com/ |
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Starrpower Inner circle 4070 Posts |
Quote:
On 2011-01-26 13:43, seadog93 wrote: Yeah. They'd be wrong. Quote:
Donald wrote: I think you got to hear that somebody thinks your rates are too high, but more importantly WHY they thought that (apparently, she told you she had hired another act in another city for another event, ad nauseum.) That tells me that you asked the right questions, and you know what her sticker-shock was based upon. Not a bad bit of information, when you think about it. Whenever somebody says, "Your price is too high!" I always ask, in one form or another, 1) what were they expecting it to be?, and 2) what did they base that rate on? I try not be be that direct, but that is what I am looking for. |
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Cesar Munoz Veteran user 370 Posts |
While "feedback is the breakfast of champions"--the lack of contact information creates ambiguity regarding the true context or intention. This could easily be a competitor in your area who spent a couple of hours researching competitive prices.
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Starrpower Inner circle 4070 Posts |
And if it is ... so what? So a competitor made you think about your marketing strategy. Is that such a bad thing? If one anonymous email can make you change your entire approach, you must not have been too convinced of it in the first place.
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Al Angello Eternal Order Collegeville, Pa. USA 11045 Posts |
I charge a senior citizen's week day luncheon 1/2 the price that I charge the anual Masonic lodge Saturday night banquet, and nobody at the Masonic lodge needs to know that I give the old folks a break. Offering too much information is just shooting yourself in the foot.
Al Angello The Comic Juggler/Magician
http://www.juggleral.com http://home.comcast.net/~juggleral/ "Footprints on your ceiling are almost gone" |
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Starrpower Inner circle 4070 Posts |
(Soon, very very soon, Al will realize that this goes way beyond just posting rates. Kind of like reading is more than sounding out words.)
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