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Close.Up.Dave Inner circle Behind you! 2956 Posts |
I'm in the beginning stages of starting a direct mailing campaign in the new city I plan to move to. I was wondering if anyone had any good tips for me?
Right now, it is only going to be postcards, and I'm in the middle of creating the design at the moment. Next, I'll be designing a brochure that I can send to companies who are either interested from the mailing campaign, or those who I plan on directly calling. One of the main problems I have at the moment is that since it will be a new city for me, I have very few contacts there aside from what I've researched online. I do know that one can purchase lists to help hone in on your target markets. Does anyone know of a good place to buy these lists? Thanks! Dave |
Bill Hegbli Eternal Order Fort Wayne, Indiana 22797 Posts |
I have found most lists are shot gun lists to everyone. They do not fit the our business. The best place to start is the yellow pages, then move on to reference material at the library.
You have to decide what will be your market, and go after that market. Target everything to that market. If you only do close-up magic, what type of close-up will you market, strolling, cocktail parties, formal close-up at a table of 30 plus attendees. This is more of an act presented with a time limit. Your promo pictures should reflect your market. It is a lot of work, but there is no easy way of doing a mailing list for magic entertainment. |
Bill Hilly Elite user 449 Posts |
Yellow Pages will work for a general list. The Chamber of Commerce will have a list of members. You can buy from list companies that will filter to practically any detail you want. You can buy one with CEOs that earn at least a certain amount, have 2 dogs, and drive red 1972 Chevy Novas if you want such a list. It may be a small list though. Point is they can be as general or as specific as you want. Beware of lists, and advise, that is out of date.
The more defined your target, and the more defined your list, the better your mailing results will be. You can spend the time and do it all, or some, yourself, or you can spend the money and have it done for you. -B.H. |
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