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Irishghost Inner circle www.gaffguy.com 1228 Posts |
Just all the contact info in this book for supplier's,production companies and factories is priceless. Plus the contact info for a dvd replicator that is by far very affordably priced if you decide to go it alone!!
Jeremy
I get to gaff some cool stuff for some cool people
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rasmus Inner circle Switzerland 1696 Posts |
Quote:
On 2012-11-03 08:25, Irishghost wrote: yes, you're totally right jeremy
A World without Magic is a World without Dreams and Hope:)
Creator of: STEEL (performed by Dynamo), X-RAY, Real Coin Bend (performed by Dynamo), Totally Crazy Bands, Rasmus Haunted Deck, MCF CARDS, Jawbreaker, CRAZY CARD CHANGE, POLTERGEIST, STEEL Stage Version, X-RAY Stage Version http://rasmusmagic.ch |
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MuscleMagic Special user 794 Posts |
Def getting this!
on a side note, you might of gotten 10 bucks more for this book if you where to revealed the secret on how to get penquin to stop spamming and respecting unsubscribe requests, they are a great company but why not honor unsubscribes? I refuse to order from them now, glad your book avail elsewhere |
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maxwell New user 93 Posts |
MuscleMagic,
Thanks for the note. Penguin does honor unsubscribes. If we have failed to honor your unsubscribe request it was a human or technical error, not a deliberate strategy. As evidenced by your post, it's not in Penguin's interest to annoy/alienate users. Please PM me your email address, and I will make sure it's unsubscribed. Maxwell |
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dave johnson New user Las Vegas 50 Posts |
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On 2012-10-25 17:22, maxwell wrote: This act of kindness is what sets Maxwell apart from many of the other people out there. I have read this book and found it to be amazingly helpful. But ever since I met Maxwell about 9 years ago, that is how he has always been. Maybe this is why he moved to to a country that does not have a lot of money. To help more people. Thanks Maxwell for everything. You and Acar have been great. |
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dave johnson New user Las Vegas 50 Posts |
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On 2012-10-27 17:42, barts185 wrote: The last chapter will strongly encourage anyone who thinks they cannot put out a product. |
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Irishghost Inner circle www.gaffguy.com 1228 Posts |
Well first I have to say this book/pdf would have saved me $2500.00 on my first release Entity. The wealth of information that is shared in this book is priceless and leaves no stone unturned for those who want not only information on how to release their first project, but also the options that are available to you.
There are 17 chapters in this book that cover everything you will need to know from video production to marketing. I will review Chapters 1 through 9 first as to not overwelm you with a lot of reading. Chapter 1 gives a brief background on what got the writer started in magic. The story Maxwell tell's is really funny and will have you smiling after you read it. It also goes into what the magic community cares about, originality, whether or not you should market your idea and the value of respect. This chapter will really root you into the ground before you even get started! Chapter 2 The Magic Market explains in detail the magic market size, market growth % of magic sold online and a list of the top countries magic is sold. This information will give you a heads up on which countries to position your effect and a break down on magic industry price structures that was a real eye opener for me. Chapter 3 goes over the deals that are available to you as the creator, the information goes over self producing or selling the rights out right. Also lets you know the % for each tier (retail, wholesale and jobber rates) and gives you details as to what may be the right deal for you depending on what you are looking for. Chapter 4 goes over key decisions on how you are going to release your effect. WIll you release a dvd, instant download, both or in book form, this is a really helpful chapter as I learned a lot about where the magic market is heading. Also this chapter goes over pricing of your effect and touches on contracts that you will need to have in place to protect yourself as well as the company that will be releasing your effect. Remember this is the most important piece I feel in releasing your effect. Make sure you apply all that you read about contracts to your deal and you will cover everything before you sign. Chapter 5 is if you decide to release an effect with a physical item. Maxwell gives you a breakdown on tooling cost's and per unit cost's, packaging tips, artwork and printing. The info here if applied will give you a better insight on what the first steps are in releasing an effect that requires a physical item. Chapter 6 is about Video production. Maxwell gives you hints on how to film, camera position and camera angles that will really make your production look like it was professionally shot. And he gives you estimated cost's on if you would rather hire a production company if you do not have the means to produce your own video. And the how to make a dvd blurb and having you dvd replicated will save you time and money and Maxwell supplies you with the name of a really good replicator that is reliable and ultra-competitive in pricing. Chapter 7 on Marketing will really open your eyes from naming your effect to capturing the right shot in your video demo, no stone is left unturned. Chapter 8 is Advertising and the different types of advertising. Maxwell teaches you how to get your effect seen by others and how to spread the word about your effect. And you will be really surprised what the best method is to really go with when advertising, I know I was! Chapter 9 was one of my favorites. It get's down to the sales end of your release. Maxwell goes over how to sell your effects and gives you a break down on exclusives to magic sites that will really maximize your bottom line. His insight in this topic will really get you excited! After all, look at how he and his business partner built up sales on their website! I will post the reviews of chapter 10-17 in a few days as to not over stimulate you brain Jeremy Hanrahan
I get to gaff some cool stuff for some cool people
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maxwell New user 93 Posts |
Thanks for the great review!
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Glenn Morphew Elite user Chicago 486 Posts |
Thank you for publishing such a great book Maxwell! Your writing style is excellent which makes your book an easy and enjoyable read.
The advice, insights and resources you share are amazing. (see Irishghost's) description. The book is so good, it comes with a 100% money-back guarantee. On the Penguin Site it says..."If you're not completely satisfied with the book for any reason, simply let us know and you'll receive a full refund." and if that's not enough... "If by the end I haven't answered all your questions, the book comes with unlimited email support." —Maxwell Murphy What more could you possibly ask for? Marketing Magic shares the wisdom, advice, insight and resourses from the "Donald Trump" of the Magic industry, with email support if you need it! If you look up "no brainer" on Wikipedia, there should be a picture of this book! Thanks Maxwell, Glenn
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