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Scott F. Guinn Inner circle "Great Scott!" aka "Palms of Putty" & "Poof Daddy G" 6586 Posts |
I can understand all the posts about making the promo material styled along your persona. And that's great when booking private shows. But when working restaurants, it needs to be the RESTAURANT'S style, not yours, and if they are even a mildly successful restaurant or chain, they've already paid a lot of money for graphic designers, etc. Incorporate their design into your materials. My table tents (and billfromoregon, I don't claim to be the first person to come up with the concept of my tents--only that I came up with them independantly) use the restaurant's colors, lots of "white space" and the restaurant's logo, smaller on the side with my photo, name and times and larger on the other side where it says "Show Me the Magic!"
For example, when I worked at Applebee's the "Show Me the Magic!" was inside the Applebee's apple. That's all there is on that side of the card. On the other side, at the top, is a miniature copy of the sign, with the apple and "Applebee's Neighborhood Grill and Bar." When I worked at Loco's restaurant in Boise, the colors were red and yellow, with the Loco's train. At Doc's Texas Tumbleweed, I used their logo and colors: antique white, blue and red. At Smoky Mountain Pizaa and Pasta it was the mountain logo with blue and green on ivory stock, just like the menus. It's important to push me, and I do that with the photo and my name and the times I appear. But it is even MORE important to push the establishment that is paying you to be there!
"Love God, laugh more, spend more time with the ones you love, play with children, do good to those in need, and eat more ice cream. There is more to life than magic tricks." - Scott F. Guinn
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Scott Wells Inner circle Houston, TX 1025 Posts |
Here are the two rules: Keep it simple, keep it clean.
Certainly use the colors and fonts of the restaurant if you can. It will also go a long way for the manager agreeing to let you put up your poster and table tents. If they see that you are helping to promote them as well as yourself, then they are more apt to let you place your material there. I created a posterboard many years ago that is just as fresh today as then. First of all, I used foamcore board. It can be easily cut to form three dimensional letters. The basic background I used is bright red. On the bottom of the poster, I glued a piece of shiny gold foamcore. I next used a flat black foamcore board and carefully cut out the script letters saying, "Magic at your table". This was glued on top of the gold board so that the gold would show through the cutouts of the letters. I next cut out an 8x10 hole from a 10x12 piece of flat black mat board. On the back of that I glued strips of mat board material along the sides and the bottom of this cutout. (I hope you're staying with me on this). Now I glued this in the center of the top of the posterboard. Essentially what I have created is a little frame with a gap at the top where I can slide in my promo photo. Now to complete this piece of the posterboard, you should cut out a piece of plastic transparency material to provide a little "protection" in front of your photo. It essentially acts as a glass would in a frame. I also suggest that your promo photo have your name prominently displayed either at the bottom or somewhere so the audience knows who you are. Now another posterboard I made in the 1980's had two of these frames attached to the posterboard. One had my promo picture in it and the other had the name of the restaurant. It also works when I do corporate walk around because I can use the company's logo and event name in that frame. The obvious advantage of these posterboards is that you can switch out your pictures as you get new photos made. So they can be as fresh and updated as you want. And while we're on that, I suggest that with the advent of digital camera technology (which we didn't have when I first created these in the 1980's), you can easily and quickly photograph yourself in the restaurant or in front of a logo of the restaurant or otherwise doing something that ties you to the event or place where you are placing the signage. Not that much trouble for all the appreciative compliments you will receive from your employer(s). One last thing that I did on a poster...add a little holder for your business cards. Just make a little business card box and paste it to the posterboard so patrons can get one last chance to pick up your business card on their way out. They may not have had a chance to get a card from you afer your performance or indeed, they may not even have had you at their table. But they can pick up your card as they leave and perhaps book your show (at your full price fee) later. I hope this helps. If you have any difficulty understanding this, then please let me know and perhaps I can take a picture of my posterboard and place a link for you to see what I'm talking about. yours, Scott
"A magician who isn't working is only fooling himself." - Scott Wells, M.I.M.C. with Gold Star
The Magic Word podcast: http://themagicwordpodcast.com Listen to convention coverage, interviews with magicians, pictures, videos and more. Magic Inspirations website for all things Banachek: www.magicinspirations.net |
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