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ezystreamlive New user Australia 35 Posts |
Also I will say when you first load the home page it doesn't answer the question your customer is asking
Does this guy do magic shows for _______ _______ = birthday parties, christenings , vacation cares etc I'd have a dedicated birthday page and a dedicated Library page that you can SEO the heck out of |
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Dannydoyle Eternal Order 21245 Posts |
Quote:
On Apr 29, 2021, ezystreamlive wrote: This seems like valuable information in any country!
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
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ezystreamlive New user Australia 35 Posts |
For me putting prices out on the open on your website is ONLY if you are competing on price alone and you are aiming to be the cheapest magician or entertainer in your area.
But from a marketing standpoint - its poor marketing- The only database of customers you are developing are those who book. Me I have 15K enquirers- whenever I do a public show- I can instant send them a promo. If I am selling to a festival for example- I can say as part of my magic show sales pitch to the organisers I'll promote their festival to my email list of 15K - give me a family pass and I'll make a competition to win a family pass to your festival etc- you are missing out on opportunities by not developing that marketing list. Its so easy to have a form and then on the thank you page the prices- but you get that valuable email address and or mobile. I can now send an instant mobile alert (I can do it but I don't do it) I stick to emails for my newsletters and they are not once a month or once a week- they are when I need to send them except when I follow up 1 year later for birthdays and the xmas promo. IN Australia halloween is not big- we don't have events like the USA but you could be selling your halloween services automated. do I have a public zoom show- Boom I have 15K people to send the promo to- you can't do that because people enter and leave your website without you knowing. Gees I even got free tickets to the illusionist 2.0 - I asked for 4 tickets (2 for me and 2 for others) if I send an email out to my database promoting their show Do I have a magic box set?- boom in November I can send out an email so people can buy before xmas Having a database is the right way to run your business- you can do so much with it- (yes have an auto 1 click unsubscribe feature and make sure you have a tick box on the enquiry for to allow you to send offers) But not having a database and just having prices for all to see with no action from the customer - theres no exchange- there is no business. we are creating exchanges you give me your contact details- I give you prices- my website sells them that I am good enough for them to trust me with their contact details you give me money- I do an amazing magic show its about exchanges. All automated- I can sit at home and play on my Xbox, spend more time with those I care about |
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ezystreamlive New user Australia 35 Posts |
I have a wordpress website- I use something called Arigato pro which is essentially mailchimp on your wordpress site (its nor mailchimp its its own email newsletter plugin)
For birthdays I have an automated each year after email that gets sent out for vacation cares a different form- that triggers email reminders when people are organising their vacation cares christenings- a different form again but with no 1 year followup I also have a desktop form and mobile form so right there and then I can tell what device they were on (I also use monster Insights that breaks it down from a visitor point of view I have set up email to SMS- so now with my instant SMS quote- I isnatntly send them via sms a reminder the next year using arigato. School database, vacation, preschool database reminders about my easter and xmas shows - all automated and to a list of people who have the need for what I do. a targeted database is essential for business large and small |
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ezystreamlive New user Australia 35 Posts |
Also check out this video
https://www.youtube.com/watch?v=C5-3JUkA3Uo&t=236s you want to turn off related videos on your youtube video- Your competitors can get there video up there at the end- all you marketing can be worth zero if they watch your vid and then see even click bait to watch another magicians video So at the end of the your video- if the customer is not 100% convinced you are the person for the job they could easily click on a related video and boom you lose you really don't want competitors videos on your own website personally I use vimeo as I can control what happens better at the end of the video |
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