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The Magic Cafe Forum Index » » Tricky business » » Trade show in NYC - what to charge? (0 Likes) Printer Friendly Version

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Bob Sanders
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Grammar Supervisor
Magic Valley Ranch, Clanton, Alabama
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This thread is essentially about a New York trade show. However, not all trade shows are in major cities. I have had to do them at rodeos, car races, golf tournaments, awards events, professional conferences, fairs, company picnics, on river boats, etc. This is another reason for my suggesting that you price by event. Some of your material that works in one place may not be a good fit in another. It may cause logistics problems going from one show to another.

Industry is usually willing to pay for it but not help you with the problem. Knowing what to charge can be critical in those circumstances. Have a plan. Know the basics, car rentals, freight rates, hotel rates, schedule problems, union problems (wait until you can’t move your props!), sound system requirements, special problems that cost you down time, time available to handle “other business”, cash available requirements, security, etc. In a bind enough will escape you.

They usually just want a number. That’s all they plan to pay.

They let you furnish the number. They make the decision.

Don’t be surprised that the decision was already made. They really just wanted the number. Most likely this is not a shopping trip! It is a budget item. Don’t run if you’re not being chased. Avoid price wars. Winners still lose.

Good Luck!

Bob Sanders
Magic By Sander
Bob Sanders

Magic By Sander / The Amazed Wiz

The Magic Cafe Forum Index » » Tricky business » » Trade show in NYC - what to charge? (0 Likes)
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