I've been buying a lot lately (too much, actually, for my budget) and have found Hank Lee, Magic Depot, and Daytona Magic offer the best sales (25 percent about once every two months at the first two, and up to 40 percent on many items at more special sales at the latter), but also think that MJM has great service and the Magic Warehouse also offers good everyday value. Derek Rutt Creations also offers some specialized but fantastic items. Even E-Bay comes through at times with great special items, such as by Royalt, Snap Illusions, and Chuck Caputo. The only one I've had bad luck with is Hocus-Pocus, which advertised the wrong Sorcerer's Stone on their site (there are two versions of the trick), sent me a different one than the one they listed in their description, and then told me I was wrong about what I had seen posted. They seem to have a great selecton of high-quality merchandise, but I didn't find them very helpful or willing to attend to their error, and barring some extraordinary sale or exclusive "must have" item, I don't plan to go back to them soon ...