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The Magic Cafe Forum Index » » Tricky business » » What to send out in an Info Package? (0 Likes) Printer Friendly Version

armagician
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I said it all right there. I have read some other posts about info packages. When clients call or email requesting a price quote, some magicians like to send out info packages. Is it worth it? What do you send them that you cant discuss over the phone. It seems like a waste of money for postage but maybe not. What type of Promo material do you send out?

-Ray
icentertainment
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Everyone knows that I can put my foot in my mouth and here goes again

Ray- are you an idiot?

How do you discuss features & Benefits over the phone

How do you show them the excited look of the audience when you perform over the phone.

If you sell your act for $50 then yes It probably is a waste of money

but as you progress into the corporate market Event managers want to see promo Video before they spend over a grand- or they want to see you perform which is not always possible.

there are several ways you can communicate on paper that you can't easily do on the phone.

Have your testimonials listed down a page- Yes it can be on your web site but to have it physically in their hand is very powerful in sales.

List your pricing options such as a proposal.
I'm sorry for what I am about to say as I just clicked on your web site

the photos that you have on the site are not selling your act- they are dull and blury
your testimonials are not worth putting up as honestly who the heck it - Keith B.

I didn't realise you were a kid, put the comment of "It seems like a waste of money for postage"
pretty much shows us all that you are a little too young and inexperienced to need a promo kit for now.

but you can start developing it now

Newspaper clippings- Photo copy these for your customers get your act taped on video, take more action shots
get the name, Location and company of the testimonials and comments
Donald Dunphy
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Quote:
On 2005-08-29 21:04, armagician wrote:
Is it worth it? What do you send them that you cant discuss over the phone. It seems like a waste of money for postage but maybe not. What type of Promo material do you send out?

-Ray


Ray -

Let me approach this from a different angle. Ask yourself these questions.

Are you booking every show inquiry? Would you like to book more, and ask for more money per show (and get it)?

Do you believe that your website supports your efforts to book your shows?

If you believe that your website supports your efforts to book shows, and you would like to book more, then a promotional kit might be right for you, because it does essentially the same thing to a different sort of prospect.

Some of the things you can include are:

- Sales letter or rates sheet
- client list
- testimonial quotes (or copies of testimonial letters)
- biography page
- photos of people enjoying your show
- action shots of you performing (involving volunteers is better)
- promotional photos
- newspaper clippings
- brochures or flyers about specific (applicable) shows that you offer
- business card / postcard
- sheet of party or event planning tips

- and if necessary, a promotional video or dvd

Depending upon what type of shows you are going after, a promotional kit might be right for you. For birthdays, you might be able to sell that without supporting literature, or with minimal literature (perhaps only a sales letter, or a sales letter and a brochure).

Remember, customers buy using various senses, not just hearing. They also use visual, etc. Your promotional kit can bring extra senses into the picture, and make the show more real and valuable to them.

While on the surface, a promotional kit would seem to be about you, but if written properly, it should be about the customer and what you can do for them, and the outcomes they want. Knowing this, and doing it right, is what will make the kit work properly.

Hope this helps. Smile

- Donald

P.S. If I were you, something you could definitely take advantage of is your experiences with the Lance Burton competition, to get news stories. Feature those clippings in your kit.
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
icentertainment
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See Donald does it so much better than me
armagician
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Thanks Donald, you actually answered my question.

Ice: You must have a bad monitor because the pictures on the site are not blurry. There is only one photo that was taken of me in a competition that is blurry. Actually I would say that 75% of clients find out about me thru my website (including FOX News, and South by Southwest Film.) The other 25% of bookings come from word of mouth and flyers and Business cards. I am not having trouble getting shows, (not to mention that of course I don’t have to support my self, but still.)I do plenty of shows; and produce plenty of full stage productions out of the state during the summer. I just wanted to know whether or not the promo packets were a good investment. Obviously they are.

Ice: I don’t think that you can say that I am inexperienced or a little young to worry about it if you haven’t seen me perform. As far as what other people say about me, I don’t think it really matters if the viewer knows who there are. I might not know who the heck LJ Hooker is. I have a promotional DVDs that were just made. I really don’t think you would know how much experience I have. I have no idea where you live but if you plan on coming to the TAOM, please look forward to seeing my act.
Thanks Ice.
Thanks Donald.

-Ray
icentertainment
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Ray- I'm simply going off what you said in your post and your web site.

Your web site looks amaturish which is what I based my post on.

I would suggest getting your web site really good before spending money on a DVD because 75% of your bookings come from your web site.

On your strolling magic page -great performance for parties. meetings and banquets

meetings- yeah sure pal.
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