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NJJ
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Things I have learned about Search Engine optimization this week.

1) Don't try to trick the search engines. They'll figure it out.

2) You need at least 200 words of text on your website to rank well.

3) Mikes-Marketing-Tools.com has a great ranking too for your site.

4) Search Engines prefer you to use keywords in sentences rather than lists.

5) Some Engines can pick up too many spelling, grammar and formatting mistakes.

6) Flash, frames and java can lower your ranking.

7) In takes one week for Yahoo! to spot changes but up to two weeks for Google.

8) Be specfic with your keywords. "Magician Sydney" is not as good as "Children's Magician Newtown" "Children's Magician Chatswood" and "Children's Magician Parramatta".
drwilson
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Content is key, it's not worth bothering with "tricks." By tricks I mean things like using text that is the same color as the page background.

Make full use of the header, including the phrases that you care about in the keywords meta tag section. Use the page title! Oddly, many sites use a generic title for all their pages. Use the ALT tag on the images. Name the image files something relevant rather than "picture5."

If possible, try "Google bombing." Link to your page using a link that has the relevant phrase as the link, rather than "Click here." For example, Independence Day in Bar Harbor. Click that link and vote for my page, you will like the photos!

Here is an example. Google search "Fourth July Bar Harbor" or "July 4th Bar Harbor." Notice that my pages outrank the Bar Harbor Chamber of Commerce and various other calendar and tourist guides. These pages have fewer than 200 words of text, but in general, text is a good idea.

Yours,

Paul
icentertainment
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I thought it was 2 months for google.
drwilson
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You can get your site crawled more frequently by putting instructions to the bots in your header.

Yours,

Paul
Chris Jones
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Any examples of good magicians' sites that do this well?

Criss
MrHyde
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Quote:
On 2006-04-21 11:25, drwilson wrote:
Content is key, it's not worth bothering with "tricks." By tricks I mean things like using text that is the same color as the page background.

Make full use of the header, including the phrases that you care about in the keywords meta tag section. Use the page title! Oddly, many sites use a generic title for all their pages. Use the ALT tag on the images. Name the image files something relevant rather than "picture5."

If possible, try "Google bombing." Link to your page using a link that has the relevant phrase as the link, rather than "Click here." For example, Independence Day in Bar Harbor. Click that link and vote for my page, you will like the photos!

Here is an example. Google search "Fourth July Bar Harbor" or "July 4th Bar Harbor." Notice that my pages outrank the Bar Harbor Chamber of Commerce and various other calendar and tourist guides. These pages have fewer than 200 words of text, but in general, text is a good idea.

Yours,

Paul



Paul,

There is more good advice packed into that one post
than on many so called web experts' entire sites.

Anyone who has a page ranking of 7 with google
is well worth listening to.
(Most magicians struggle to get a page ranking past 3 or 4.)

Timothy

Quote:
On 2006-04-21 11:25, drwilson wrote:

it's not worth bothering with "tricks." By tricks I mean things like using text that is the same color as the page background.



LOL. That was done recently by a well-known magician on this forum.
Chris Jones
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Natzler does it all the time - http://www.paulgordon.net/magic_reviews.htm

and press control A
MrHyde
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Chris,

Perhaps that's why his site only has a google ranking of 3.

Timothy
NJJ
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9) Targeted keywords WORK!

Search for Melbourne Magician and I am barely in the top fifty. Search for any area WITHIN melbourne (e.g. Darebin, Hume, Whittlesea etc.) and I am in the top 3 EVERY time!
NeoMagic
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Try to get as many other sites to link to your site. This helps with search engine listings, particularly with the likes of Google. To see how many sites are linking to yours, do a search using the following term (it works with Google and AltaVista I know):

link:http://www.themagiccafe.com

Of course, you can put any appropriate URL after 'link:'. The search engine will list all the sites/pages that have links back to the specified URL.
See and download my latest free card-suits-themed desktop wallpaper | HERE
James Munton
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Does anybody know if there is a way to see how many people type in a particular search term?

Just as an example: how many people performed a Google search for "magician & birthday party" today?

Is there a web site that can give me this type of information?

Best,
James
MrHyde
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James-

There are several ways to approach this.

Google Suggest will show you how many results you get for a term you put in and alternative phrases words. Not many people use this tool. http://www.google.com/webhp?complete=1&hl=en

Closer to the tool you desire,
Overture Keyword suggester.

http://inventory.overture.com/d/searchinventory/suggestion/

Now, this is searchs on Yahoo. It has been suggested to multiply the figures generated by 8 to get an approximate Google result.

Hope this helps.

Timothy

Quote:
On 2006-05-01 19:49, NeoMagic wrote:
Try to get as many other sites to link to your site...



More specifically, try to get quality high-ranking sites to link to your site Smile

A few good ones are far better than lots of duds.

Timothy
James Munton
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Timothy,

That's exactly what I was looking for!

Thanks so much.
James
rtgreen
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Quote:
On 2006-05-01 22:11, MrHyde wrote:
Quote:
On 2006-05-01 19:49, NeoMagic wrote:
Try to get as many other sites to link to your site...



More specifically, try to get quality high-ranking sites to link to your site Smile

A few good ones are far better than lots of duds.

Timothy


Thanks guys! I'm in the process of trying to get a good listing on Google and all of this info has been great.

Any suggestions on how to get links on other sites?

Thanks,
Richard
drwilson
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Dear Richard,

I have gotten listings on other sites by having "features" on my site. This is content that is interesting and informative but which isn't necessarily tied to marketing my show. I have a basic explanation of mnemonics, a description of my pi memorization that the pi world records site links to (and vice versa), pictures of carnival masks, and so on.

When you have this sort of content, other sites want to link to you, at least to these pages. Of course these link back to your home page, which drives people to the pitch for your shows and your schedule of public performances.

Because the mnemonics is a kind of self-improvement, I submitted the article that I wrote to a self-improvement site. They don't compensate you for submissions except, of course, by linking to your web site! Other mnemonic sites link to me, as do peoples' blogs. My web host has software that lets me monitor my web traffic, seeing which pages are accessed most frequently and what search terms brought people to my site.

There are sites that attempt to be a comprehensive index of everybody out there in a particular area. One of these that applies to me is Sideshow World, which also displays some of my artwork in one of their online galleries.

Notice that none of these things is directly related to magic. Look at everything that you do, and see if there is anything that is of more general interest. Do you use puppets? Do you do a reading show? Anything like this is a suitable area to write a feature about, and have other sites that cover these areas link to you. These kinds of sites link if you ask.

Your site has some nice content on the history of magic. Why not expand some of this into an original article on a magician from the past? Once you have written one, you can write others. Soon, your site will be a resource that other magic history sites will want to link to. Put up some free samples from your forthcoming book on illusion and theatrical special effects patents.

You will also want a links page so that you can trade links with other sites.

Yours,

Paul
rtgreen
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Thanks for the suggestions Paul. You got me thinking . . . Smile

Richard
todd75
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A very good friend of mine who owns an internet marketing company and who does all of my website work has told me many, many, many, many times that the search engines are all different and that they continually change the way they work.
NJJ
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Here is an interesting one...I have friend whose website title is his name the word magician and the word Canberra. The site itself is a single image. No text!

Amazingly he comes in very high on yahoo!

Posted: May 10, 2006 9:01pm
Does anyone know why google ignores my site for keywords "Melbourne Magician" but for everything else ranks me highly.

I am in the top ten for most other key words searchs but for Melbourne Magician I don't even make the top 500!
rtgreen
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Interesting, I'm having a similar problem with "portland magician". I'm thinking it is just because my site is fairly new, but who really knows?

Thanks,
Richard
drwilson
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Make sure that the keyword phrase "portland magician" or "melbourne magician" actually appears in text on one of your pages. It is better (I have heard) if it occurs early in the text on the page.

I will walk Richard through this as an example. Write a page with the title "Portland Magician Richard Green." The text on the page should have a header that says "Portland Magician Richard Green." The first paragraph should begin, "Portland magician Richard Green helped charity X raise $yyyy for the effort to..." In the meta tags for this page, of course you include the keyword phrase "Portland Magician Richard Green."

Be sure that you submit your site to the Open Directory Project. Try Arts/Performing Arts/Magic/Magicians/United States/Oregon. You are not listed there at the moment.

Then, be patient.

Yours,

Paul
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