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The Magic Cafe Forum Index » » Tricky business » » Help me "not miss a trick"... (0 Likes) Printer Friendly Version

ufo
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Phoenix, Arizona
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Hey Café Crew!
I have an unusual situation coming up and I want all of you to help me not overlook any promotional opportunities simply because Im too close to the practical "doings" of it.
On New Year's Eve my troupe will be performing again at the "First Night" arts festival. This is a major community wide event with turnout in the thousands. At this event I am going to write out a headline prediction for January 13th. A local celeb (radio guy) is going to initial the folded paper, lock it in a box and keep the keys to the lock.
The box will now be on display at a local and very popular Café until it is brought back to the theater on the 13th. The mgr of the Café and the celeb will come forward, celeb will unlock the box, verify his initials and read the prediction. I have a good feeling that it will be correct.
**Some Points: The main point is to promote the show that is coming up on the 13th at a local theatre. Launching the event on New Year's Eve is simply a high profile ocassion to set up the stunt.
So there you have it....a high profile community event in which we push a ticketed event 2 weeks later with a plot line continuim. Your comments or ideas for publicity and promotion? (Thanks in advance!)
"What's your drug?" she asked. "Hope" he said, "The most addicting one of all."
Jim Snack
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Ed,

A couple of quick thoughts:

One problem I see with launching it on New Year's Eve is that your prediction stunt could be swallowed up in the entire story about First Night and get little or no airtime. So be sure to stage it in a way that attracts lots of attention and has lots of visuals (for television).

Another potential problem is using the radio celebrity to do the stunt. If he works for a competing media conglomerate, a television station may be reluctant to feature him in the story. It might be better to use a politician or the police chief as the main person, with the radio guy looking on for verification. Then they can edit him out of the story if necessary.

For a "hook" play up the idea of New Years Resolutions and Predictions for 2007 in your press release, giving reporters an opening line something like:

"Some people make New Years resolutions and others make predictions for the coming year. At First Night there was a clever magician who did both! His resolution is to stop tearing up newspapers (video of you tearing up newspaper) and instead predict what the headline will be...."

If you do it right you could get 30 or seconds on the local television news, radio mentions and a feature in the newspaper. Television has the most reach, but remember they are only going to give, at most, 90 seconds to the entire event, so write a 30-second story that the television reporter can just read.

Stage the event just as you would a show, keeping in mind what you backdrop will be. Also, rope off an area for television cameras and newspaper photographers that gives the best shot. Have someone escort media people to their place and hand them a news release. If you make their job easy, there's a better chance you will get coverage. Break a thread.

Jim
Jim Snack

"Helping Magicians Succeed with Downloadable Resources"
www.success-in-magic.com
ufo
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Phoenix, Arizona
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Jim,
Excellent as usual! Thanks.
"What's your drug?" she asked. "Hope" he said, "The most addicting one of all."
wizardofsorts
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Chicago, IL
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Jim gave some great advice (per usual) but please, oh plese, don't use the word "clever" in your press release. OOOOOOOO how I loath that word. Granted I'm not going to be in TX and I probably won't see the published article, I just think its such an old fashioned word.

Later,
Edd

PS- Jim, please don't be offended by my silliness. I know comedy is hard to read on the net. I just don't like that word. No hard feelings?
Edd Fairman, Wizard of Sorts is a corporate magician available for your next trade show, hospitality suite, client luncheon, or company event. http://www.wizardofsorts.com
magic4u02
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Eternal Order
Philadelphia, PA
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Man Edd was so clever in giving back that very CLEVER response. How CLEVER of him. =) Sorry I couldn't resist. I thought I was being clever. hehehe

Kyle
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Jim Snack
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No offense taken...I feel the same way about "creative" and "unique!"

Jim
Jim Snack

"Helping Magicians Succeed with Downloadable Resources"
www.success-in-magic.com
wizardofsorts
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Chicago, IL
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Ahhhh, nothing like a bunch of clever magicians.

Happy Thanksgiving guys. Next year you're all ivited for Turkey or Tofu-Turkey or coffee, which ever you prefer.

Edd
Edd Fairman, Wizard of Sorts is a corporate magician available for your next trade show, hospitality suite, client luncheon, or company event. http://www.wizardofsorts.com
ufo
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Phoenix, Arizona
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*There will be nothing clever about this.
"What's your drug?" she asked. "Hope" he said, "The most addicting one of all."
icentertainment
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Actually---the word Clever has only been used for about 52 years according to statistics so it is not that old at all.
wizardofsorts
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Chicago, IL
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You guys are hilorous. I knew I belonged with this group.

Edd
Edd Fairman, Wizard of Sorts is a corporate magician available for your next trade show, hospitality suite, client luncheon, or company event. http://www.wizardofsorts.com
icentertainment
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I've been called Annoying, Funny and even hilarious but never hilorous
wizardofsorts
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Chicago, IL
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Yeah, I was being "creative and unique" with my spelling. I wish MagicCafe had a spell check function.

Edd

D@mn my lack luster spelling
Edd Fairman, Wizard of Sorts is a corporate magician available for your next trade show, hospitality suite, client luncheon, or company event. http://www.wizardofsorts.com
Dannydoyle
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Here is a great tip. Get the prediction right.

Sounds stupid but I saw a guy flub it up. He got ALL KINDS of publicity mind you!

Sounds impossible but his method allowed for a screw up! So just so we know it is said, make sure you hit it right, or you will get plenty of free publicity! and in the process learn that indeed some publicity can indeed be bad publicity!
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
ufo
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Phoenix, Arizona
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Yes, it will be right after being translated from ancient hyroglyphics into morse code which is then transliterated into microsoft symbols font and then back to a 12 point english font. It will also rhyme.
*LOL* Seriously a good point as well. I wonder what it feels like knowing that they are opening up a wrong answer and there is no out? *shiver*
"What's your drug?" she asked. "Hope" he said, "The most addicting one of all."
icentertainment
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Here is another great tip---get the google bar - it has a spell checker for your forms
wizardofsorts
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Chicago, IL
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HAHAHA, Ice you're right, I have the Google bar and never realized it had spell check! Ah, I'm an idiot.

Edd
Edd Fairman, Wizard of Sorts is a corporate magician available for your next trade show, hospitality suite, client luncheon, or company event. http://www.wizardofsorts.com
Alikzam
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Elite user
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Here's an even better tip, get Firefox. http://www.getfirefox.com
It has spell check built in just like Microsoft word.
ufo
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Phoenix, Arizona
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*I predict that magic Café magicians will have less spelling errors in 2007!
"What's your drug?" she asked. "Hope" he said, "The most addicting one of all."
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