The Magic Café
Username:
Password:
[ Lost Password ]
  [ Forgot Username ]
The Magic Cafe Forum Index » » Tricky business » » Strolling or Walkaround? (0 Likes) Printer Friendly Version

 Go to page [Previous]  1~2~3 [Next]
JackScratch
View Profile
Inner circle
2151 Posts

Profile of JackScratch
Quote:
On 2006-12-02 18:17, Dannydoyle wrote:
Quote:
On 2006-12-01 08:52, JackScratch wrote:
Quote:
On 2006-11-29 14:47, Dannydoyle wrote:
I would love to meet any customer who knows what the heck strolling magic is.


I dread meeting the customer who can't figure it out using a dictionary and context clues. There is a reason we use that term, it's self explanitory.


Not to quibble but if it is SELF EXPLANITORY you don't need a dictionary or context clues. See the clue to the is in the words "self explanitory". That means you don't need OTHER THINGS TO HELP. It is contained within itself.

See that is the point. Marketing and advertising should NOT require you to think. The best ads do it for you. When you have to go get a dictionary, you move along to the next ad and then if it is truley SELF EXPLANITORY well then you go with that one.

Magicians are a quite "superior" group with their thinking, and wonder why they sit home working for their plants.

Average newspaper is written for some grade school reading and comprehension level. NOT the type of people who go get dictionaries.

I mean really do you want someone to go get a dictionary to decypher your terms in your ads? It is crazy. Just because to YOU it is self explanitory, as you are in the business where the term is thrown arround without much care or concern does not mean everyone has that frame of reference.

Ask an agent how many times he has sold a client on "strolling magic" as opposed to sime guy walking arround the party doing tricks.

Stop asssuming people have your frame of reference, and you will sell more shows.



Prey Tell Danny. If there is a word that you learned from a place other than a dictionary (or other source of definitions) , or context clues, what was that word and it's source? When I say that "Strolling magic" is a self explanitory phrase, I mean that if you know what "Magic" menas and you know what "Strolling" means, then there realy is not reason that you shouldn't instantly know what "Strolling Magic" means. Congratulations Danny, you just became the customer I dread meeting.
Jamie D. Grant
View Profile
V.I.P.
as seen in Ripley's Believe It or Not! Twice!
2415 Posts

Profile of Jamie D. Grant
"So what exactly do you offer for the reception?"

'Well, I specialize in what's called Walk Around Magic. That's where I go from group to group and entertain your guests with Close Up Magic. I'll show them really fun and amazing magic up close and encourage them to meet and mingle with the people around them. It's perfect for your cocktail hour because it loosens people up and helps them get to know the other guests. It's incredible!"

My 2 cents,

jamie
TRICK OF THE YEAR: Industrial Revelation, BOOK OF THE YEAR: The Approach, The AIP Bottle, and my new book Scenic 52, can all be found over here: SendWonder.com
Kindness takes practice. My TEDx talk
icentertainment
View Profile
Inner circle
1429 Posts

Profile of icentertainment
Quote:


Prey Tell Danny. If there is a word that you learned from a place other than a dictionary (or other source of definitions) , or context clues, what was that word and it's source? When I say that "Strolling magic" is a self explanitory phrase, I mean that if you know what "Magic" menas and you know what "Strolling" means, then there realy is not reason that you shouldn't instantly know what "Strolling Magic" means. Congratulations Danny, you just became the customer I dread meeting.


what happens when your customer does not know what strolling is or magic.

When you say to a client I do magic-----They don't really know what magic actually is. And I would say most magicians couldn't or don't know what they are actually selling when it comes to roving magic (or whatever you want to call it)

Customers have iether used you before (sop there is no problem)

Have been refered to you- (wow this guy is great)

Have seen some advertising

or have heard that a magician is great for an event

or several other ways.

Now lets work with the client that has heard of a magicain to work an event but really doesn't know what it is--- they have seen Blaine and angel on TV and think that magicians are people with no personality, a little gothic and don't wear nice clothes.

They come to your web site looking for a magician for their cocktail hour.

They see

Stage Magic I Strolling Magic I Testimonials yada yada yada.

They don't really know what magic is and they don't know what strolling is. ___You lose the sale as they google off somewhere else.

Dynamic Clarity is essential and we must speak the customers language - which has a lot of varieties.

I'm not sure what it's like in Vegas to do corporate work ---but for the rest of us our customers live normal lives without entertainment everyday. Our customers don't know what magic is - I'll say it again Our customers don't know what magic is (OK OK I copied and pasted)

to understand where our customers are at will aloow us to communicate better with them.
Dannydoyle
View Profile
Eternal Order
20190 Posts

Profile of Dannydoyle
Jack it may be why Dave and I are so busy and you are not.

COMMUNICATION instead of a superior attitude sells quite well. Ask yourself why you have so many white spots on the callendar.

Oh and while you have your dictionary out look up self explanitory and realise that you got it wrong.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Starrpower
View Profile
Inner circle
4070 Posts

Profile of Starrpower
Quote:

It does matter what you call it.

Your message or show type should not need explanation.

whatever we call it- It should be understandable in 2- 3 words


But that's not gonna happen, Ice. Unless you're dealing with an agent or some other entity that's familiar with our verbage, "strolling" or "walkaround" or "cocktail magic" means nothing. Buzz words are useless without explanations -- and that's all our terminology is: buzzwords.

To think someone needs to know what you do in 2 or 3 words is absurd.

SELL baby SELL!
icentertainment
View Profile
Inner circle
1429 Posts

Profile of icentertainment
I'm a student of Joel Bauer 2-3 words is possible.

Imagine they read those 3 words and they know what you are talking about without the need for a paragraphy of info that they will skip over.

Or imagine they don't want a magician but someone to break the ice Ice breaker entertainment
Dannydoyle
View Profile
Eternal Order
20190 Posts

Profile of Dannydoyle
Use a little to say a lot.

Kind of like the way to do magic. Less slights more magic. Hmmmm.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Starrpower
View Profile
Inner circle
4070 Posts

Profile of Starrpower
Imagine they don't want an icebreaker. Now you're second-guessing your client's needs.

Ice, if they read those 3 words and know what you are talking about, that's great. But sometimes -- particularly when you are dealing with a vocabulary unique to an industry, like ours -- three words isn't enough. You use as many words as it takes to communicate your message - no more, no less. To take an arbitrary number like 2 or 3 and say that's how you should do it, well ...

Kinda reminds me of the "Fresh Fish" trick. You try to relay the message in as few words as possible, only to restore the page when you realize the the original verbage, though longer, go the message across more readily.
Dannydoyle
View Profile
Eternal Order
20190 Posts

Profile of Dannydoyle
Starr your saying the same thing Dave is. You use an economey of words to commumicate the message.

To assume that words like "strolling magic" are self explanitory, well that is self defeating.

Oh and Jack, you should never "dread customers" who may not get industry terminology. After all their money is as good as anyone elses. But again that is all this customer service nonsense we are always preaching. Why bother with that when you have a 10 phase ACR>?
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
JackScratch
View Profile
Inner circle
2151 Posts

Profile of JackScratch
Quote:
On 2006-12-04 13:15, Dannydoyle wrote:
Jack it may be why Dave and I are so busy and you are not.

COMMUNICATION instead of a superior attitude sells quite well. Ask yourself why you have so many white spots on the callendar.

Oh and while you have your dictionary out look up self explanitory and realise that you got it wrong.


I can't help wondering what leads you to believe that I am not. I have as many "white spots" on my calinder as I feel like having, and have never said anything in this forum or any other that would lead anyone to believe otherwise. I dread customers who think that making stupid flawed arguements make them seem clever, that's what I dread, and avoid.

Also Danny, "Self Explanitory" is.

Icentertainer, I know exactly what you are saying about educating your clientel. It's part of our job, but that's not what this stupid thread is about. This thread is about re inventing the wheel. It's about taking two words, which do as good a job of describing what they actualy mean, as any two words could do, and trying to replace them because some people are being obtuse.
icentertainment
View Profile
Inner circle
1429 Posts

Profile of icentertainment
You are wrong Jack - I'm sorry to say.

People don't know what strolling is and they don't know what magic is.

This thread is not about re-inventing the wheel.

It is calling the wheel something that everyone understands--- we don't want to change the roundness of the wheel- we want to accuratly say what the wheel is in as little words as possible.

The question is ---do people understand what strolling is and the answer I would say from my experience = no they don't. Because whenever you say it on the phone they say - "do you mean when you walk around and mingle with the guests".

Nice web site to Scatchy, it really makes me feel like I'm talking with a full time pro and not wasting my time.
Dannydoyle
View Profile
Eternal Order
20190 Posts

Profile of Dannydoyle
Jack if you work for people who understand, then great.

I don't happen to work for lots of people who don't say "oh you mean mingling with our guests".
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
JackScratch
View Profile
Inner circle
2151 Posts

Profile of JackScratch
Tell you what, you want the solution to your problem here, then go check out my web site. Anytime anyone has a question about what I do, that's where I send them.

I'm not wrong Ice, I know what you are talking about, but the problem doesn't exist with that combination of words, it exists with familiarity with our industry. As I said, no other words could replace "Strolling Magic" that would do any better a job of explaining what a "Strolling Magician" does. If someone doesn't understand (and they usualy do, they just aren't sure that you actualy mean what it sounds like you mean, because they are unfamiliar with that venue) then you explain it in detail. That doesn't mean that there is something better you can call it that will make the process easier. If someone doesn't know what a wheel is, then they get the defenition of a wheel. Changing the name of a wheel isn't going to help.
TheDean
View Profile
Inner circle
Reno, Nevada
2164 Posts

Profile of TheDean
Drew,

You may not want to send anyone (especially your buying public) just yet bud. Right now, your site rolls over to the site administrators roll-out page. You may want to check that before you lose some real paid work my friend.

Just a heads up...

As far as my .02 cents worth based on my own experience...
"LOGICALLY" I would agree with those who stress the point about our "inside language and community buzz words", BUT 'practically", where the rubber meats the road (using the wheel ****ogy - hehehehe!) to this day "in my own business", I have never run into a client (Business Relationship) that has ever mis-understood what "Strolling Magic, Hospitality Entertainment, Mingling Magic at Cocktails or Cocktail entertainment" meant or is. Certainly there MUST BE someone out ther who may have to do some additional thinking to get the meaning, but BASED OM MY OWN EXPERIANCE, they "get it".

Besides, “I should KNOW… I’m the KING of made-up words and phrases”! (Hehehehehehe!) Sometimes it’s even on purpose! (Ha!)

REMEMBER:
This is "MY OWN EXPERIANCE" and I am NOT suggesting that it is "law" for everyone or even anyone else, but to this day those terms ("Strolling Magic, Hospitality Entertainment, Mingling Magic at Cocktails or Cocktail entertainment") are easily and instantly understandable thus far with relative easy to MY “buying constituency”. (Hehehehe)

Just another guys experience.

And so the web turns eh'?

I am at your service and In HIS Service,
Deano
<><
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success!
"Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…"

(*Marketing Doctor) Smile
JackScratch
View Profile
Inner circle
2151 Posts

Profile of JackScratch
Have you ever had one of those days.
TheDean
View Profile
Inner circle
Reno, Nevada
2164 Posts

Profile of TheDean
Waaay more than "ONE". Ha!
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success!
"Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…"

(*Marketing Doctor) Smile
icentertainment
View Profile
Inner circle
1429 Posts

Profile of icentertainment
Jack--there is a problem with your site or maby just with your index page check it out mate.

I think the main problem here is that everyone posting is correct in their area

Sydney Australia for example are not educated in the slightest here---but Texas might me educated as well as Nevada.

The basic rule is speak your customers language----If you are finding whatever term you use to be not working- then try something else.

If it is working then don't change it. simple period
jlevey
View Profile
Inner circle
Montreal, Quebec, Canada
2133 Posts

Profile of jlevey
So, let me see if I understand this...

"I'm available to walk around during cocktails doing tricks" might catch you clients in some parts of the world and catch you other things in other parts of the world... is that right?? lol Smile Smile Smile
Jonathan
Max & Maxine Entertainment
Magicians with a touch of comedy!
___________________________________
www.maxmagician.com
www.mindreadershow.com
www.monsieurmagic.com
icentertainment
View Profile
Inner circle
1429 Posts

Profile of icentertainment
No jlevey


what you are saying is a description


we are talking about a name.

The difference being

People will see the show name and then from that name they will read the description


Like a sales Letter

Think of the Name of the show as the grabber and then the description as content.

Posted: Dec 6, 2006 2:41am
Jlevey
I just checked out your web site

On the testimonial page it has a quote

"Your cut and restored rope, thumbcuff escape, and watch-steal routine, amazed us"

customers over here would not call it cut & Restored Rope or the thumb cuff escape

they would say the trick with the rope and "the trick with your thumbs tied and " stealing watches.

They wouldn't use the official magic names

this just highlights the differences in languages & culture
jlevey
View Profile
Inner circle
Montreal, Quebec, Canada
2133 Posts

Profile of jlevey
Good point Ice Entertainment.

I recall that for the particular tesitmony you referred to (off our web site), I modified the client's original draft of the text, then had theri final approval to upload the modified piece.

You are right, even up here in Canada, lay audiences do not know the terms Cut & restored , thumb-cuff escape, etc.

Well... they know the term "etc.", but that's about it (lol)

Again, your point is well-taken.

Jonathan
Jonathan
Max & Maxine Entertainment
Magicians with a touch of comedy!
___________________________________
www.maxmagician.com
www.mindreadershow.com
www.monsieurmagic.com
The Magic Cafe Forum Index » » Tricky business » » Strolling or Walkaround? (0 Likes)
 Go to page [Previous]  1~2~3 [Next]
[ Top of Page ]
All content & postings Copyright © 2001-2020 Steve Brooks. All Rights Reserved.
This page was created in 0.19 seconds requiring 5 database queries.
The views and comments expressed on The Magic Café
are not necessarily those of The Magic Café, Steve Brooks, or Steve Brooks Magic.
> Privacy Statement <

ROTFL Billions and billions served! ROTFL