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The Magic Cafe Forum Index » » Ebooks, PDF's or Downloads » » What is your: impulse purchase point price? (0 Likes) Printer Friendly Version

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John C
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In other words, at what price would you be willing to pay without thinking about it? At the drop of a hat!

I mean, maybe a little thinking, but if you are on a forum and everyone is raving about a PDF that is going to take you to the next level (i.e., be the next Svengali perhaps) would you buy it if it was $50.00? $35.00? $30.00? $25.00? $20.00?

What is the max amount of money you would drop--that moment--after reading all the hype (and, perhaps, some of it from forum users you have come to respect!)

Mine is between 14 and 19 dollars.

John
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mrunge
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$12.95. How's that?

Mark.
Turk
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John,

Is it a "one-trick effect? Or is it a book of 395 pages?

One trick wonders? Maybe $5-10

A substantial e-book with multiple effects or with multiple topics or sub topics)? Maybe $15-25.

That said, if the author is unknown or is known for par or below par material, at best, I'd go for the low end of each price point. For an author of known above par material I'd go for the high end (or maybe even a little bit higher).

My real concern is that these "one-trick wonders", no matter how good are beginning to exhibit "inflation-creep" and the prices you used to be able to buy a high quality hard cover book of many pages and much information between the covers (i.e., $35-60) is now seeming to become the price norm for "one-trick wonders". Why is that? Why the trend towards release of "one trick wonder" ebooks for almost the same price as a good high quality hard cover book of about 10 years ago?

Mike
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Cameron Francis
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I bought "Stuck" on impulse and it was $10... $10 very well spent. I love the trick and Greg does an amazing job explaining it on the download.

I bought Dave Forrest's Smoke Rings without even blinking and that was $20. But I love the linking card plot and I know Dave's work so that was also a no brainer.

Something over $20, unless it's a fantastic ebook with multiple effects by an author I know, is pushing it for me.
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John C
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Quote:
On 2006-12-18 19:13, Turk wrote:
John,

Is it a "one-trick effect? Or is it a book of 395 pages?

One trick wonders? Maybe $5-10

A substantial e-book with multiple effects or with multiple topics or sub topics)? Maybe $15-25.

That said, if the author is unknown or is known for par or below par material, at best, I'd go for the low end of each price point. For an author of known above par material I'd go for the high end (or maybe even a little bit higher).

My real concern is that these "one-trick wonders", no matter how good are beginning to exhibit "inflation-creep" and the prices you used to be able to buy a high quality hard cover book of many pages and much information between the covers (i.e., $35-60) is now seeming to become the price norm for "one-trick wonders". Why is that? Why the trend towards release of "one trick wonder" ebooks for almost the same price as a good high quality hard cover book of about 10 years ago?

Mike


I wouldn't consider a substantial purchase such as a 395 page ebook an "impulse buy"

That would require some research before the purchase of course.

I am referring to say you are reading a hyped up item and it sounds real good. You have the opportunity (say it's 3 am) to go and "make the buy" what is the max you would be willing to spend on impulse?

How much would you be willing to "lose?"

John
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Tom Jorgenson
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Apparently twenty bucks.
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mattisdx
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$5 bucks, or the even better $4.99 Smile
Cameron Francis
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Lol.
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usg353d
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No more than $30.
Judah Vee
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I guess I am the odd ball here but I say between $50 and $60. ( I think I need to find a job that pays less!!!!LOL!!!! )
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oagwood
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PDF? 5 bucks--no thought.
joseph
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$9.99 + tax.. Smile ..
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todsky
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$20, but it has to be real good. $10 for those more impulsive buys.
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Trois
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Why does one ask ? Do you have something "Up your sleeve" ? If so , you being some what of an "Unknown" like a lot of us, I'd go up to 20 bucks. Looking for the next miracle. Kind of an interesting question. There is no perfect answer. Everyone in magic wants a DEAL. cheers, Trois
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Joshua Quinn
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It's a hard question to answer because it depends so much on the content and the author. I'm generally the type to wait for the reviews to start coming in before parting with my cash, be it in single-digit or four-digit amounts. Then again, last night I impulse-bought a 42-page, softcover book, whose existence I hadn't even heard rumors of before that moment, for $100 -- because I think that highly of the author.

The perceived usefulness-vs-price is also a big factor. I impulse-bought Mindbender (the bending card) for $30, because I knew that if it was as good as they said, I would use it a lot. (It is, and I do, and I'm glad I bought it.) In contrast, I never expected to even attempt to actually use Steve Fearson's self-vanish (and I haven't), but it was worth the lousy $7 just to be in on the joke and see what everyone else was laughing at. (If Steve is reading this, thanks for the comic relief!)

Another factor: I would impulse-buy a good deal of Bob Cassidy's material in the $35-$50 range -- if I thought there was a glimmer of a chance I'd actually receive it. (How's Contact coming along, Dr. Bob?)
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John C
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Here is good example of what I am talking about:

http://www.trickshop.com/magicseen12.html

I just read the post and immediately went and purchased the item. It was 5.95

If it was, say, more that 9.95 I would have thought about it, and maybe if reading posts in a week or two went and purchased it.

But that is a good deal. I don't know ANYTHING about their magazine, the ads for it look good. But, for 5.95 that's a lot of reading material and if it's junk, so what, it's only 5.95

John
The ULTIMATE Routine Series: rebirth soon!
CALENIG
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Hi Guys Magicseen is agreat Mag- full of reviews, effects, everything you could want from a Magic mag. At the price I think you cant go wrong. Great thread guys!!
Turk
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Good call, John.

I really love trickshop.com. I have bought many things from them. I think they really know their price points. (grin)

Mike
Magic is a vanishing Art.

This must not be Kansas anymore, Toto.

Eschew obfuscation.
Nicodemus
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$20, but it has to be real good. $10 for those more impulsive buys.
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Ken Dyne
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Interesting fact: The more obscure the price the better it will sell.

For example, something priced like £11.13 will sell better than something like £10.50.
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