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MagicalArtist Veteran user Hobart, Indiana 378 Posts |
Casinos are springing up in more and more areas and these may be a big source of potential opportunities for magicians. An article recently appeared in my local paper with the headline "Casinos look beyond gamblers" Subheading: "Expansions include shops, fancy restaurants, hotels, and night clubs".
The article stated that casinos are looking to provide a whole range of entertainment options for their patrons--not just gambling. The article said, "According to an American Gaming poll, 82% of people who went to a casino in the past year eight at a fine dining restaurant while they were there. 58% attended a show or a live entertainment option, and 49% visited a bar or a nightclub. In another poll only 23 percent of people said gambling is the most fun for them when they visit casinos". What a great opportunity for magicians! Of course, most of us aren't big name illusionists like David Copperfield, but that doesn't mean there aren't opportunities. One could certainly do table hopping in one of the casino's many restaurants. There are several ways magic could fit into the casino setting Restaurant Entertainment Club Entertainment: Magic could be performed at any time and place where entertainment would be appropriate, either by itself or on a bill with other entertainers. Of course, as one career adviser put it, to get a gig like this, "You would have to be VERY good!!" On-shore entertainment: Family and friends of visitors to the family entertainment complex who do not wish to participate in the gaming activities might appreciate having activities and entertainment to enjoy on-shore while their company is aboard the boats. How about performing informally in hotel lobbies or outdoors as a strolling magician? Children’s entertainment: Parents would appreciate being able to bring their children along on a trip to the casinos . This would save them the trouble and expense of having to find someone to care for the children while they are visiting the casino complex. Since minors would not be allowed in the casinos themselves, however, they would need to be suitably entertained while their parents are participating in the gaming activities. However, some localities have laws against allowing minors on any part of casino property, so this idea wouldn't work everywhere. I subscribe to magic magazines, but I have not seen a lot about magicians who work in casinos, (other than in Las Vegas, of course). Have magicians failed to capitalize on this market? Are there any ideas on how one might market themselves to casinos? |
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Dannydoyle Eternal Order 21219 Posts |
I only say this. A casino stays in business by having people on the floor giving them money. A good magician is nothing but a great reason NOT TO BE THERE.
Vegas is a different animal. Any gambling "mecca" is. The shows can be part of how they keep them there. At these other places, a show can be a distraction. If you keep them in the bar or restaurant, they are not kept gambling. Odds are people bought their food with "players points" anyhow, so the casino wants them back at the tables. Most of the casinos springing up now want them at the table burning through the rent. I am not saying the idea is bad or won't work, only that you should expect this road block.
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
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Al Angello Eternal Order Collegeville, Pa. USA 11045 Posts |
I live near Atlantic City, I have worked in all of the Casino's there, they all have my number, and I get two or three calls a year, because like Danny said they don't want any distractions from the gambling.
Al Angello The Comic Juggler/Magician
http://www.juggleral.com http://home.comcast.net/~juggleral/ "Footprints on your ceiling are almost gone" |
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TheDean Inner circle Reno, Nevada 2164 Posts |
First, if you do a search right here in THIS section, you will find a few discussions on this very subject...
Second, though I love my brothers (from different mothers) based on too many years of in the water of experiences, I will say that "IF" (this is a big if) a magician knows his part and his REAL job, he is a VERY WELCOMED asset in the casino and gaming environment as well as most of the other traditional venues there-in. I have had MANY casinos (Harrah's, Hiltons, Bally's... 40 different ones at least, and the list goes on!) hire my TEAMS of performers to WORK THE CASINO FLOOR “as well as” VIP events, Drawings, promotions... that list goes on as well! Again, "IF" we understand our synergistic relationship to the profit model, we are not only WELCOMED, but sought after. If we understand enough and how to convey that to the casinos, it is “fiscally irresponsible” for them not to have us integrated into the gaming success model! – Really! Again, that is JUST gaming floor activities... there is still so much more available to the savvy professional, if we understand what we are there for! Whoo Hoo! I am at your service and IN HIS Service, Deano (with over 25,000 live paid shows) in Reno <>< ...just my 25,000 life shows worth of experiance. (Hehehehehehehe...)
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success! "Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…" (*Marketing Doctor) |
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Christopher Starr Inner circle Heart of America 1850 Posts |
From what I've noticed about these smaller regional casinos is that if they do feature entertainment, it is usually an older retro band or singer, and it is sporadic and generally booked through an agency. It doesn't even appear that anyone is intersted in '4 walling' with them.
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Dannydoyle Eternal Order 21219 Posts |
That is because they generally have a repeat business. Regulars. I know that some comedy clubs such as Bonkerz inhabit some of the casinos. Rotating talent is the key.
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
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TheDean Inner circle Reno, Nevada 2164 Posts |
Showroom entertainment is such a minuscule part of the REAL opportunity of the casino industry. SURE, I have performed-in and produced review shows for a pile of years, but to be clear, those are still just a small portion of what not only I did for the casino, but more over what they REALLY want from us as business building professionals.
REMEMBER what we are talking about here... it's about making what we do so incredibly valuable that it would be 'financially irresponsible' for them not to have us around producing profit for them... dig? Sure that are ALSO all the obvious venues inside the casino environment such as the ones mentioned as well all ones we could imagine. THOSE are just obvious icing one the profit pie when you understand our REAL value to casinos and ANY other business if we remember the precepts of creating real VALUE for our relationships. Hope that helps... STILL do yourself a favor and SEARCH this forum for more information! I am at your service and In HIS Service, Deano <><
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success! "Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…" (*Marketing Doctor) |
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Christopher Starr Inner circle Heart of America 1850 Posts |
Deano, I mean no disrespect, but your last response, much like dozens of others that I have read of yours, does not help. They end up reading like teaser ads for another "Secrets to booking success" products.
For example: Quote:
SURE, I have performed-in and produced review shows for a pile of years, but to be clear, those are still just a small portion of what not only I did for the casino, but more over what they REALLY want from us as business building professionals. Ok, so what else DID you do for them? And what DO they really want from us? Quote:
REMEMBER what we are talking about here... it's about making what we do so incredibly valuable that it would be 'financially irresponsible' for them not to have us around producing profit for them... dig? Well, no I don't dig. Could I have an example as to how I would make myself that valuable? Quote:
Sure that are ALSO all the obvious venues inside the casino environment such as the ones mentioned as well all ones we could imagine. THOSE are just obvious icing one the profit pie when you understand our REAL value to casinos and ANY other business if we remember the precepts of creating real VALUE for our relationships. OK....what IS our real value to casinos and any other business? For example? Again, I mean no disrespect. I am well aware from reading your many posts your years of real world expereience and knowledge. However, your replies to these sorts of questions are frequently cryptic, and often offer no tangible examples, which I would enjoy reading. It's like, "If you are worthy dear reader, you will be able to read between the lines and only the worthiest will devine the true secrets meant for a precious few..." Deano....please help this poor lad out with an example or two in the future. Please! I realize that I may be the only one that "doesn't get it", but there might be another reader or two in the same gondola of ignorance as myself... Respectfully, Chris the clueless |
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keithmagic Veteran user 375 Posts |
Chris has a point there, Deano -
You have to admit - that post there would make even the most hardened of the Dan Kennedy / pro platform sellers sick with how sweet you laid it down! hehe. You probably didn't mean it like that, but I'd be interested in hearing your specific take on the MagicalArtists question as well... Keith
Author of "The Festival Entertainer" The Professional Entertainer's Guide to Booking and Working Outdoor Fairs, Festivals, and Events.
Available at http://www.howtobookfestivals.com |
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Doc Dixon Special user Pennsylvania, USA 655 Posts |
Quote:
Deano....please help this poor lad out with an example or two in the future. Please! I realize that I may be the only one that "doesn't get it", but there might be another reader or two in the same gondola of ignorance as myself... "Gondola of ignorance"? Best turn of phrase on the Café in months. Kudos, Chris. Also, a good point. Add my name to those that ride the Veneitian waters. Respectfully, DD PS: Dear Brother Keith of the S.A.C.F, the Mrs. says, "STICK-LEEEEEEEEEEEE" |
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TheDean Inner circle Reno, Nevada 2164 Posts |
I apologize for the cryptic messages, as you pointed out, that was NOT my intention.
I WILL say that I DID answer his questions with my very first comment IN my very first comment: Quote:
DEAN: - “First, if you do a search right here in THIS section, you will find a few discussions on this very subject...” Here are just a couple of those discussions… NOT all of them by a loooong shot. Just a quick search away. http://www.themagiccafe.com/forums/viewt......4&11 …and another one aptly named “Casinos” http://www.themagiccafe.com/forums/viewt......forum=44 I apologize, I though that since we were participating in this discussion that we were “participating” in this discussion by also searching for the past discussions and since it was discussed, I though there was no need to repeat those discussion here… I apologize for the misunderstanding. I’m in a rush right now again, so hopefully that will help some more, and I will leave you with THIS question: “What IS our REAL Job and our REAL Value in a casino?” (Heck, or ANY relationships we work for!) You all likely DO know the answer already… Gotta go… another casino event is waiting. I am at your service and In HIS Service, Deano, still working in Reno (Home of the IBM 2007) <>< PS Anyone coming to the IMB in a couple of weeks?
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success! "Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…" (*Marketing Doctor) |
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gsidhe Inner circle Michigan 1725 Posts |
25,000 Shows Deano?
That's like...2.283 shows a day for 30 years!! I can see doing 2 shows a day...But how the heck do you do the other .283? (And no...I am not skeptical of you doing 25,000 shows...Just impressed) Gwyd |
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TheDean Inner circle Reno, Nevada 2164 Posts |
Funny and TRUE at the same time.
We've gone over this before. I large part it has to do with the multiple shows in theme parks, fairs and casinos for over 30+ years. HERE is just ONE example: ONE year I did 10 FULL review shows a day PLUS another 5 to 10 "pre-shows" before THOSE shows (1 each). So... lets just say 15 real shows a day to be fair (though it WAS 20) for only 236 day in a row is already is 5475 shows... and THAT doesn’t NOT include the restaurant gigs I did or corporate shows... etc. (really over7,500 just in that year alone…) Pretty easy to see how fast it adds up and I stopped officially "counting" nearly 10 years ago. No biggy, just the facts maam. (Hehehehehehe.) Deano (used to be a work-a-holic) in Reno <>< Off for another n tonight! TOO, I will be a the famous "Magic Underground" again this weekend with Mark and Jinger Kalin... always a great time! – Whoo Hoo! Posted: Jun 12, 2007 8:05pm Woops... That was strange! I was sure I worte "365" days in a row... Oh well. Gotta jam! D <>< PS FUNNY post gsidhe!
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success! "Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…" (*Marketing Doctor) |
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MagicalArtist Veteran user Hobart, Indiana 378 Posts |
I can understand what you guys are saying, and I think this was true in the past about casinos wanting to push gambling, gambling, gambling, but, according to the newspaper article I cited above, it sounds like they really are serious about wanting to expand into other venues.
For example, the local Horseshoe Casino is, according to the article, spending $485 million on a renovation, which will include a 650 seat buffet and entertainment venue and six restaurants. The Blue Chip Casino is investing $300 million on a 22 story hotel complete with a spa and nightclub. And the Majestic Star is adding a condominium development, a new hotel, retail shops and multiple entertainment facilities, including an amphitheater. According to the article, "At a time when 25% of Americans gamble, casinos are trying to figure out how to bring the remaining 75% onto their property." One Chairman said he's trying to create more of a "Vegas style experience". The president of a Casino Association said it is a trend throughout the country. Says he: "I think as you look at what's taking place in Nevada and in the business models, having other types of entertainment venues can be profitable." |
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TheDean Inner circle Reno, Nevada 2164 Posts |
Just sharing our experience and insights based on our respective results... since you asked. That's what we are saying.
YES "entertainment" is an important tool in the casino environment as your ‘article’ suggests... we ALL agree (I think anyway) on that, so TAKE A SHOT and see for yourself is all I can add at this point. later, Dean <>< Posted: Jun 13, 2007 1:58pm Just so you know... we are EXCITED to hear of your success and results! Like I said a couple of time now, READ the info available and them (an MOST importantly) TAKE SOME ACTION and see what ya' get! Keep us all posted bud! – Whoo Hoo! As I always say: "Something Terrible Happens When You Don't Take Action... NOTHING!" Success is a VERB! It requires ACTION! It doesn;t matter how you FEEL! ...do it anyway! You have MORE than enough information to DO SOMETHING NOW... go get em' brother! I am at your service and In HIS Service, Deano <><
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success! "Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…" (*Marketing Doctor) |
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MagicSanta Inner circle Northern Nevada 5841 Posts |
I've known Dean for many years and he is very excited about his career and his success programs. In case you are wondering about what he is saying let me tell you a few things I know about him and I shan't be using caps in anything for emphasis. When I met Dean he was doing multiple shows a day at a major amusement park, the number of shows add up quickly. He also had a rolling stage (very creative actually) that he worked fairs etc and also did corporate work. After he moved to Reno he got involved with the hotel casinos and he has found markets from weddings, corporate events, private parties for groups, birthdays, keeping groups of kids occupied while their parents party on.
Dean is one of the kindest and most sincere guys I've ever met and while I'm not a big fan of the pro marketing guys he is the only one I would deal with and unlike the marketing guys who claim they do a number of shows to get where they are he really did and he didn't collect his ideas from just reading other peoples material, he learned it the hard way...then read other material! Dean, if you figure out who I am don't bring it up please. Thank you and I hope to see you soon. |
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TheDean Inner circle Reno, Nevada 2164 Posts |
Ho! Ho! Ho!
THANKS Magic Santa! I would never reveal your Super Hero identity bud! I am at your service and In HIS Service, Deano <><
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success! "Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…" (*Marketing Doctor) |
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Al Angello Eternal Order Collegeville, Pa. USA 11045 Posts |
There are amusement park rides in Vegas for the families that vacation there. You can ride any ride in Vegas at any time of the day, or week without a line, because it is still all about gambling, gambling, gambling, and girls, girls, girls.
Al Angello The Comic Juggler/Magician
http://www.juggleral.com http://home.comcast.net/~juggleral/ "Footprints on your ceiling are almost gone" |
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TheDean Inner circle Reno, Nevada 2164 Posts |
Sure... THAT is the POINT of what we are saying! Follow the money trail and you will have work for a lifetime regardless if it is in casinos, restaurants, trade shows... what-ever!
Oh, and in case everyone hasn't figured it out yet; OUR JOB is to help the casinos (and every other business we support) MAKE MORE MONEY! That is what we are there-for! I could, along with any other common scenes professional could write and entire book on that principle alone. This can-not be a "surprise" to any one of us can it? This is NOT any big mystery or top secret revelation... just the facts maam, just the facts! I am, as always, at your service and In HIS Service, Dean <><
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success! "Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…" (*Marketing Doctor) |
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Dannydoyle Eternal Order 21219 Posts |
I will say this.
I think it is part of our problem here on this thread in particular. "Casinos" is not an all encompasing term. The big casinos in the destination areas want things they can offer such as a Lance Burton show, to only name one, so they can "offer" it to help them make money. Many of the smaller regional casinos which are springing up in this day and age want to offer no such thing. They rely mostly on local business and want them at the tables as much as humanly possible. Generally they have a "showroom" but not one that has any talent in it for any length of time. The 2 ideas are diametrically opposed and yet are being refered to in the same breath. Working the larger ones who want to "offer more" will indeed end up with shows like Burton, and so forth. The other places, we can be more of a hinderance than anything. EITHER way cash is king.
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
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