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The Magic Cafe Forum Index » » Tricky business » » Business card critique?? (0 Likes) Printer Friendly Version

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magic4u02
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Eternal Order
Philadelphia, PA
15111 Posts

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Steve:

My pleasure. I have designed many vertical style cards before for other clients of mine so don't be afriad to do something different. The vertical card will work a lot better with your caricature as the caricature itself is a vertical format. It will also allow you to go larger on the caricature image and give it more prominance. The text under it centered will just create a nice clean look and feel that is also professional as well.

Let me know if I can be of any further help to you. It would be my pleasure. I am always open to crtiquing and reviewing promotional pieces and offering suggestions to anyone. that is how we all learn and how we can make sure we are putting out a top quality marketing material in the markets we work.

Keep me posted on how things are going for you and let me know if I can be of further assistance. My pleasure.

Kyle
Kyle Peron

http://www.kylekellymagic.com

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http://kpmagicproducts.com

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Flec
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Special user
Birmingham, UK
585 Posts

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Quote:
On 2007-08-08 00:50, Donald Dunphy wrote:

My current business card doesn't say the word "magic", "magician", "illusion", or "illusionist" on it. Sometimes it's ok to break the rules.

- Donald


Donald, same here. Mine says "entertainer." I try to offer the whole package, and sometimes when you say magic it immediatley gives people a thought of top hat, tails, rabbits, etc.

Steve, try to eliminate all stereotypical things regarding magic. I wouldn't use a magic wand on my card, unless the wand was part of the act. When I was younger I had a logo of a top hat, and a magic wand....neither of these items have ever featured in my act, so I realised it wasn't for me.

By saying you do "corporate parties, birthday parties, and weddings" almost narrows you down to those three fields. What about golf days, trade shows, school/college shows, etc etc. People wil only associate you with whats on your cardm and sometimes nothing else. But by the same token....you don't want to appear as though you are a jack of all trades. The old saying...jack of all trades, master of none!

I read on the Café years ago, all of a magicians promotional material should make it look like he is the specialist in that field. So your wedding brochures might say "the wedding entertainer" or your corporate golf ones might say "the only man to have at your golf day!" etc etc.

A business card is obviously for anyone, so don't narrow yourself down to certain fields. Like Donald said, let them ask you about where you perform, and then you can plant the seeds in their mind.

The caricature is great....make the most of the good work! And if you're going to do anything on the back, put your contact details AGAIN. you can never put your contact details on there enough. mobile, home, email, website....anyway they can get hold of you.

I don't hand out my business card witout letting the people know exactly what I can do. So it doesn't need to say "magician" on it. I don't leave my cards in shop windows or places like that...in my experience who is going to book someone without seeing how good they are? its happened once or twice, but it doens't bring in the millions.

just my two cents.
Magic_Steve
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Inner circle
Maryland
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Kyle and Flec! Thank you so much! Smile


A few questions though...what do you think of puting the caricature on a side by itself (w/ my name), then my contact details on the back? I thought of this, but I'm not sure.

Also, what's your opinion on puting something on the bottom, like "present this card, get 10% off your next show!" kinda thing? I don't want it to look tacky, but that would make it more likely for a potential client to hang onto it, would it not?

Just a few thoughts. Smile

Thanks everyone!
Steve
joshlondon17
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San Diego, CA
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Speaking of vertical cards, Chris Kenner has one in his book, "Totally Out Of Control." It looks really good and is worth taking a look at.
Donald Dunphy
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Victoria, BC, Canada
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Quote:
On 2007-08-08 19:04, Magic_Steve wrote:
Also, what's your opinion on puting something on the bottom, like "present this card, get 10% off your next show!" kinda thing? I don't want it to look tacky, but that would make it more likely for a potential client to hang onto it, would it not?


Hi Steve,

While I'm not an expert in the Corporate Market, I feel that some of the markets you want to do shows in, are not looking for a 10% discount.

Offering such a thing gives the impression of tackiness, not professionalism. It will chase away customers, not draw them to you.

Look at things from your customer's point of view. Budget is not always their # 1 concern, or # 1 objection to buying. They typically do not book the least expensive entertainer.

For certain markets, a discount coupon could work (ie. moms booking children's birthday parties), although I don't use that technique myself.

If you want to include some sort of offer on your card, seek out the recent thread on "lead generation magnets" for alternative offers to discount pricing. I still think that a testimonial quote or a benefit statement might be a great way to go, for the back of the card.

- Donald

P.S. For the front, I like the idea of a vertical card, with your characature, then name, then title about what you do (maybe), then phone, then website. If necessary, your address. And that's all you need on that side.
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
Magic_Steve
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Maryland
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Thanks Donald!

That's what I was thinking, that it would look tacky. Some people would actually feel better about paying MORE for entertainment than saving a few bucks. THOSE are the people I want to work for. Smile

On another note, what do you think of my caricature on one side, with SIMMONS MAGIC on top. Then on the other side, my name, number, website, etc. What's your opinion on this?

Thanks again!
Steve
Donald Dunphy
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Victoria, BC, Canada
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It's a good idea to have your first and last name by your caricature, above or below. Name association to the graphic of you.

When I had a photo on my card, my name was nearby.

It's ok to put (different) relevant information on both sides of a card, to make the most use. Treat it like a two-sided mini-flyer. That's why it's ok to have your name, phone, photo, etc. on one side, and a testimonial, benefit statement, etc. on the other side.

Some people waste some of maximum space usage of their cards, by having a logo only on one side of the card, and their name, phone, website, on the other. I've even made that mistake at one time.

- Donald
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
Magic_Steve
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Maryland
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Donald,

Care to elaborate on what a benefit statement is?

Thanks!
Steve
magicofCurtis
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Los Angeles
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Have two business cards...
One that you present in promo packets and casual everyday meetings,,,, And the other to give to the kids to color in YOUR character.... with the 10 % dicount on it....

Just a thought
Donald Dunphy
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Victoria, BC, Canada
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Hi Steve -

As a starting place, I'll assume you know and understand the difference between a feature and a benefit, when it comes to selling.

A benefit statement is a short statement you make about how your services will impact the customer or their event.

Sometimes it conveys emotions to the prospect (customers buy based on emotion, and justify their decision based on reason).

It's a little different than USP - Unique Selling Position. Many performers think they have created a USP, when rather what they have created is a Benefit Statement.

Words like fun, exciting, unforgettable, hassle-free, guaranteed, etc, are often used in a benefit statement.

Talk in terms of what outcomes your customer wants. They don't want a magician. They want what a magician does for them or their event (which in turn, effects them).

Rather than just handing you one, I'll let you search through some other posts to figure one out for yourself. Then, I can help you fine-tune your own privately behind the scenes.

- Donald

P.S. The current Benefit Statement I am using as a headline on my card, was written for me by a copywriter, as part of a professional critique I had done on my last business card.
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
Magic_Steve
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Maryland
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Thanks Donald! Already sent you a PM!

On another note, check out what PK just sent me! I sent him Kyle's reply, and here's what he got. Smile

http://www.freewebs.com/simmonsmagic/businesscard.htm

Thanks everyone! (And Kyle for the idea!)
Steve
joshlondon17
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San Diego, CA
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That looks good. But, it might be a better idea, instead of centering the caricature, place it closer to the left side of the card. Only because it seems like you (the caricature) are leaning against a wall. It would look unnatural to have it in the center.

On the opposit side have some benefits of booking you, a quick testimonial, etc.

Josh London
Magic_Steve
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Maryland
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Quote:
On 2007-08-09 11:48, joshlondon17 wrote:
That looks good. But, it might be a better idea, instead of centering the caricature, place it closer to the left side of the card. Only because it seems like you (the caricature) are leaning against a wall. It would look unnatural to have it in the center.

On the opposit side have some benefits of booking you, a quick testimonial, etc.

Josh London


Thanks for your input Josh!

If you look a bit closer, he's leaning up against a Sharpie. We're probably going to keep him where he is for the card. Smile

As for the opposit side (I hope you're talking about the back), Donald and I are working to come up with a benefit statement for the back of my card. Smile

Thanks again!
Steve

EDIT: WHen I said center everythiny up, I mean't the font. It looks a tad bit off. LOL! (might just be me though..).
Donald Dunphy
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The front is closer to what I imagined, after Kyle's excellent input.

It might also be a good idea to put the city and state you are in, in a smallish point size, under your telephone number, in case your card wanders out of your area. You don't necessarily need your whole address, but at least the city and state.

- Donald
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
magicofCurtis
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Los Angeles
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I like the last one.... Very nice....
Great, can I buy some insurance? OHHH you are not an insurance agent? What are you again?

Get my point....??????
Magic_Steve
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Maryland
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Quote:
On 2007-08-09 14:11, magicofCurtis wrote:
I like the last one.... Very nice....
Great, can I buy some insurance? OHHH you are not an insurance agent? What are you again?

Get my point....??????


Curtis,

Thanks for the input man. Me and Donald are taking care of the back of the card, and it deals with that exactly. Smile

Thanks man!
Steve
magic4u02
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Eternal Order
Philadelphia, PA
15111 Posts

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You are very welcome Steve. This is a much better, stronger and cleaner design. If he makes the tweaks you mentioned on the site, that would be great. That is enlarging the caricature more and centering it on the card. This will give it more "pop" and catches the reader's eye better. It makes the card much cleaner and professional in apearance. Good stuff. I do think Curtis has a point. I would make one little tweak to the front by adding what I call a tagline right under the red text of your name. Make it small and in black and maybe just put magician or Magical Entertainer. This way people know immediately what you do and what you are about and do not have to hunt for it. Hope this helps.

Kyle
Kyle Peron

http://www.kylekellymagic.com

Entertainers Product Site

http://kpmagicproducts.com

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Magic_Steve
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Maryland
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Hey all.

The final copy of my business card is one my site. Feedback and criticism is very much appreciated. =)

http://www.freewebs.com/simmonsmagic/businesscard.htm

Thanks to EVERYONE for all their help and advice, especially Kyle and Donald with the copy on the back. Smile

Best.
Steve
magic4u02
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Eternal Order
Philadelphia, PA
15111 Posts

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You are most welcome steve. I hope my thoughts, comments and graphical ideas were of help to you. It is always a pleasure to help any magician who wants to help themselves. As a graphic designer, I love to try and teahc others about good design and when I can, it means a lot to me. I think your card has come leaps and bounds from where it started and I wish you much success.

Kyle
Kyle Peron

http://www.kylekellymagic.com

Entertainers Product Site

http://kpmagicproducts.com

Join Our Facebook Fan Page at

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Donald Dunphy
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Hi Steve -

I don't see the back. Did you post it there?

- Donald
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
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