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Magicjg
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I am interested in finding as much material as possible on trade shows. What type of show is needed to perform in this area, how to promote yourself, how to keep business, things like that!!! If anyone has any personal advice that would be great too. I have a solid stand-up routine but I know that being a trade show magician doesn't just take material. You must be able to study your clients and help them progress in their business. Any advice on that? Any successful ways of contacting businesses and finding jobs? Thanks guys!
mesmer
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First step....do a search at the Café.
Then buy Seth Kramer Books, Trade Show Magician Handbook.
MattWayne
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Manhattan, NY | Studio City, CA
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I'm in no way an expert on trade shows at all, only having done a handful of them over several years. I consider my corporate work totally different from say a trade show floor- where selling a product is what you're hired for. You're in a booth- as opposed to a stage setting. That's my idea of a trade show. So, I'm very interested in hearing what people have to say about this. It's one market that I'm uneducated on.

My only recommendation would be to research any items by Eddie Tulluck. He's a legendary trade show performer. Martin Sanderson also has some great material out as well.

regards,
Matt Tomasko
Matt Wayne
The Celebrity Magician™
www.CelebrityMagician.com / youtube.com/celebritymagician / twitter.com/RealMattWayne /
Facebook.com/CelebrityMagician

Creator of, 'Got a Light?' and others.
Spokesperson behind, TouchTricks
Magicjg
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Any ideas where I can find that book?
MattWayne
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I know Denny Haney has it in the shop; I've seen it lying around- the Seth Kramer book.

Also, you may want to look into these:

Docc Hilford...
http://www.dennymagic.com/cgi-bin/hazel.......m=006217

&

Frances Marshall Guide to Trade Shows...
http://www.dennymagic.com/cgi-bin/hazel.......m=001502

regards,
Matt Tomasko
Matt Wayne
The Celebrity Magician™
www.CelebrityMagician.com / youtube.com/celebritymagician / twitter.com/RealMattWayne /
Facebook.com/CelebrityMagician

Creator of, 'Got a Light?' and others.
Spokesperson behind, TouchTricks
Hart Keene
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Eugene, OR
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This is a great 5 page thread that I started a while back. There is a wealth of info on this thread and even some heavy hitters joined in. Enjoy!!!!

http://www.themagiccafe.com/forums/viewt......forum=44
-Hart

Check out my website:
Magician Portland Oregon
TheDean
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Reno, Nevada
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Good point Hart!
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success!
"Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…"

(*Marketing Doctor) Smile
Jerskin
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I did trade shows for many years & it was mostly close up. You do the same 5 effects 16 times a day for 4 days. Hated it. Do ships now, two or four shows a week and get to go all over the world (instead of being at the Dallas convention center all day).
GrEg oTtO

MUNDUS VULT DECIPI
AntonZ
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Canton, GA
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Quote:
On 2007-10-08 18:23, Magicjg wrote:
I am interested in finding as much material as possible on trade shows. What type of show is needed to perform in this area how to promote yourself, how to keep business, things like that!!! If anyone has any personal advice that would be great too. I have a solid stand-up routine but I know that being a trade show magician doesn't just take material. You must be able to study your clients and help them progress in there business. Any advice on that? Any successful ways of contacting businesses and finding jobs? Thanks guys!


Magicjg

Your timing is impeccable and the list of resources that have been mentioned here are outstanding. May I also suggest you take a look at my Trade Show Knowledge Products. There are so many ways to go about working trade shows and getting the work. Each of us does it pretty much the way the old pros like Eddie Tullock and Bud Dietrick did it. After time goes by many of us come up with ways to improve on their excellent standards.

Now that I have retired I spend my time writing about my strategies and consulting with those who wish to make a career by working the Trade Shows and Sales or Mangement Meetings.

Working the long days and hours of Trade Shows can be a hard go for those who stay in the mode of what I think of as a "grind" pitch. That's what I think Jerskin was talking about. You stand in one spot, usually at the edge of your client’s booth and keep performing to small crowds and then larger crowds over and over again.

I chose from the beginning to do it differently. Although when I began I would do 18 20 shows a day but by the time I concluded my 29 years of trade show work I was doing only 5-7 shows a day and the client was still very very very happy.

One very important consideration, and this has been discussed in many of the threads at "Tricky Business," is how you decide to market yourself and your act. Again the common way to go about it is to book as many shows as you possibly can. Eventually you will build a reputation in one or two.... maybe three industries and more and more clients will seek you out. This of course happens if you have certain talents and a great act and you are a really good business man or woman.

Last night I was chatting with one of the all time great trade show magicians. We worked a number of the same trade shows in the Medical industry. He mentioned that this month he had 7 Trade Shows booked, five down and two to go. And of course he was tired but thrilled!

Doing that many Trade Shows or even one nighters never appealed to me. So I came up with a feasible plan to work for only a few clients and have them pay me large sums of money. The fact is that in those 29 years I only had 15 clients and if you look at my site you'll see that I was able to receive the higher fees over and over again.

This is what I teach the guys whom I work with to duplicate. Not duplicate Anton Zellmann, but to duplicate my Business Model. And if some guys want to duplicate my 37 different shows/presentations that's available for them as well.



Hope this helps you as you pursue your goals with regards to Trade Show work.
David Tower
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David Tower
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I just finished reading Anton’s “Trade Show Secrets Report” Report and I have to tell you it is probably the best $7 I have spent in years. When I was almost done my wife asked me “So how much of it is fluff”. I told her absolutely zero. I have many of the popular courses and books on working trade shows and this beats almost all of them and at a fraction of the cost. It is written in a style that feels like Anton is sitting across the desk talking to you as a mentor and friend. He addresses problems that he has encountered and almost any trade show worker will at sometime or another. He mentions things that he tried that did not work and bits of wisdom that took him twenty years to learn. I can’t say enough about this ebook and Mr. Zellmann even gives you a simple way to not only get your $7 back but a way to use the report to make money. If you are interested in trade shows, get it, you’ll need it!

David Tower
Bigmac
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Seth Kramer and Anton Zellman's materials are pure gold. Everyone thinks they can do trade shows and by the number of people who claim on their web sites to be trade show or corporate magicians you would think it was easy (it's not). Start right with the experience of these gentleman and you will save years of trial and error and mistakes. Trade show work is not about the magic - its about the BUSINESS. Anton's material on contracts, enhancing revenue, etc. is invaluable. Learn from those who have actually done it successfully.

Ralph Mackintosh
joshlondon17
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Another wonderful product Anton put out a few months back was a DVD of a lecture he gave at a convention. Hopefully Anton still has some available. It was by far one of the best business DVDs available!

Josh London
corpmagi
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New York
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A Modern Trade Show Handbook:
http://www.trafficstoppers.com/handbook. I also just read Anton's $7.00 report. It contains some great strategies for maximizing your potential at the show. A 'must Read' for anyone considering working trade shows.
Seth
A Modern Trade Show Handbook
www.trafficstoppers.com/handbook
Bob Sanders
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Magic Valley Ranch, Clanton, Alabama
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Quote:
On 2007-10-08 23:11, TomaskoMagic wrote:
I'm in no way an expert on trade shows- at all. Only having done a handful of them over several years. I consider my corporate work totally different from say a trade show floor- where selling a product is what you're hired for. You're in a booth- as opposed to a stage selling. That's my idea of a trade show. So, I'm very interested in hearing what people have to say about this. It's one market that I'm uneducated on.

My only recommendation would be to research any items by, Eddie Tulluck. He's a legendary trade show performer. Martin Sanderson also has some great material out as well.

regards,
Matt Tomasko


Matt,

This is the most sincere and on target response I've ever seen on this topic from a poster on a free board. It is a sign of professionalism that is very refreshing.

Congratulations! You make a very critical distinction. There is a world of difference between corporate magic and trade show magic. Trade show magic is more public and more familiar to most people including magicians. Corporate magic can be very private and very focused and certainly professional. Corporate magicians may also do trade shows but trade show magicians rarely do corporate magic. Being on a corporate payroll does not make someone a corporate magician.

Trade show magicians do well. It is an honorable mission. Corporate magicians enjoy much better earnings and benefits but the job is also much more complex. Much of the job is not about public magical performance. Other tools and skills are required.

It is easier to start in trade shows. There is a lot of material available. Landing a good agent is nice if you can. Generally, agents avoid magicians without a following and a lot of experience. (They have plenty of other options that are less risky for them.) Most trade show magicians don't have agents. That may or may not be a barrier to employment with some exhibitors. Inexperienced exhibitors are the least stable but easiest to start you out in the business. However, working for one usually kills your future opportunities with other employers in that industry. (Example: You are unlikely to move from one soft drink company to another. However, you can move from a soft drink company to a pet food company, building materials company or insurance company that is not a competitor of the soft drink company.)

Good Luck!

Bob Sanders
Magic By Sander
Bob Sanders

Magic By Sander / The Amazed Wiz

AmazedWiz@Yahoo.com http://www.magicbysander.com/
Hill
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Hi folks,

Is this a resource anyone has had experience with?

http://www.moremoneywithmagic.com/tradeshows.htm

Best.
Jim Snack
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I don't know about Eric Paul's information on trade shows, but I do have an audio CD entitled "Getting Started Working Trade Shows" as part of my Success in Magic Course. It's also available as a separate audio CD or mp3 download.

The information is aimed at someone who has little or no experience in the trade show market and wants to get started. I worked a number of local and regional shows before I did several national shows and that's what I recommend for beginners. You should get your feet wet at the local and regional level before you jump into the national shows. Break in your act in venues where the risk is low. Get some experience and, if you decide to continue down that road, Eric's information or Anton's course would probably be a good investment.

I think you are wise to find as much information as possible before you enter the market. You can find my information at http://www.success-in-magic.com/resources.htm

Break a thread....

Jim
Jim Snack

"Helping Magicians Succeed with Downloadable Resources"
www.success-in-magic.com
Eric Paul
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Phoenixville, PA
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Quote:
On 2008-01-04 08:12, David Meade wrote:
Hi folks,

Is this a resource anyone has had experience with?

http://www.moremoneywithmagic.com/tradeshows.htm

Best.


This is Joshua Seth's course and is very, very good. He released these in very limited quantity and it's from a guy that knows what he's doing.

I agree with Jim: Get as much as you can from guys in the know. Joel Bauer has been releasing some stuff too. It is certainly a hot topic.
Eric Paul
"Dedicated to Bringing Your Magic to the PAYING Public!"
Web: http://www.MoreMoneyWithMagic.com
Blog: http://moremoneywithmagic.com/blog
Members ONLY Site: http://www.Magic-Mastermind.com
<
CurtMiller
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Houston
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There's a great video from L.L. Publishing where Michael Ammar interviews Eddie Tullock about trade show magic. Very informative.

Curt Miller
Corporate Entertainer and Magician
http://www.curtmiller.com
"Magic + Comedy = Entertainment!"
http://www.curtmiller.com
Brent Allan
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Chicago
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I just wanted to chime in and give a plug for Anton Zellmann's products. I have his $7 report and his MINDvention lecture DVD. Both are chock full of great information.
Plus, I contacted Anton with some questions, and he was very generous in answering them and helping me out.
The knowledge that Anton is sharing with us is priceless, and I highly recommend his products!
Turn your business card into a relentless salesperson that brings you business!

http://www.TransformYourBusinesscard.com
KidMagic
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Bradford
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Trade show is a tough venue, but good luck. The best advice I can give you would be to buy "Trade Show Magician Handbook" by Seth Kramer.

Zach
Magically yours,
KidMagic/Zachary Gauthier
www.kidmagic.ca
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