|
|
Go to page [Previous] 1~2 | ||||||||||
Al Kazam the Magic Man Inner circle Living in Perth Western Australia 1042 Posts |
Hey Bob,
You said:Our paths, experiences and observations apparently have been different. But we both use magic as our vehicle to get us where we’re going. We’re doing something right. We both appear to be succeeding. Have you ever had the opportunity to view Anton's presentation set up at trade shows? All I can say is it's very very professional top of the shelf stuff. All the best, JoJo
Magic guy in Perth Australia
|
|||||||||
AntonZ New user Canton, GA 52 Posts |
Bob,
Thanks for the education and it was mostly...OK 99% right on. What I realized as I read your comments is that we did grow up in Different Trade Show Worlds. Although I began my Trade Show work in the Building, packaging and snack foods industry in 1974, I spent the majority of my 29 years performing/presenting at the national medical meetings. The huge difference with what you so accurately described and what I experienced were quite different. And I must say that it was much to my advantage that all but for one Pharmaceutical company (DuPont Pharmaceuticals) who were my steady clients could care less about sales at the booth or separating out the "Tire Kickers" from the decision makers. They wanted large crowds and they wanted for me to educate them about their products, mostly medications. They already know which doctors do or do not prescribe their products. Every pill that is sold is entered into a computer and those numbers are available to them every moment of the day. More so today than in the 70's. The same was true for my experience working the building shows for Owens Corning Fiberglas. They wanted crowds and they learned that I could draw large audiences and that would thoroughly "EDUTAIN" their audience so that when the sale reps made their sales calls they could build on what I had introduced at the shows. My show format would not work well in an exhibit that had representatives there ready to take orders. I avoided those shows knowing that there were many opportunities to with companies who wanted the crowds and solid information communicated to their clients and prospective clients. I guess to sum it up I would say that there are exhibitions designed for industries who wish to sign up orders in the exhibit hall and then there are other industries where the need is to build on already established rapport in the exhibit hall, the hospitality suites and special events. Now what's with this word equifinality???? |
|||||||||
Bob Sanders Grammar Supervisor Magic Valley Ranch, Clanton, Alabama 20504 Posts |
JoJo,
I don't think there has ever been any question about Anton's abilities or set up. He is geared to bring in an audience and does. Our differences are about trade show strategy. But we have also worked at different levels. One of us goes from talent toward the sponsor's management. The other goes from the sponsor's management toward talent. At the local level, there is also a segment of trade show exhibitors who have the trade show as their one shot at a market. They are small or new enough that they don't have a fulltime staff for trade shows. They also have no opportunity costs for taking the existing sales force off the job to work the trade show as a sales event rather than a prospecting and research activity. (A crude tool for evaluating this is count the number of trade shows the company does a year and the ratio of new customers to old customers generated. Also you need to know the number and cost of those used in trade shows versus those employed in the ongoing sustaining operations of the firm dealing with existing customers.) An advantage to the magician working these companies is that they are frequently pressed for resources and time to prepare for the trade show because they are the last exhibitors allowed to enter the show as exhibitors. They are usually admitted on a “space available” basis. A well-prepared magician ready to serve at the booth is a good find for them. In all fairness to Anton, to these companies, sales at the show are the reason for being at the show. They are not organized like the well-established international sponsors. Their objectives are different. They are growing customer base rather than having a very large existing customer base to serve. New SBUs (Strategic Business Units) introducing a new product often take this route rather than endanger the existing company successes. (I’m sure Time-Warner wishes they had never been identified with AOL. The recovery, if successful, will take a generation or more.) Avon and Tiffany’s have the same owners but are marketed very separately. Both sell jewelry. They serve different target markets. Presentation counts in all cases. There is no disagreement there! Bob Sanders Magic By Sander PS --- Anton, We were both writing at the same time. You got posted first. Therefore, I'll answer this good question here as an edit. "Now what's with this word equifinality????" That is the PhD. slang for there are many ways to skin a cat. There are often different ways to finally get to the same place. Thank you for your professionalism. It shows! |
|||||||||
The Magic Cafe Forum Index » » Tricky business » » Magic forbidden at Trade Shows? (0 Likes) | ||||||||||
Go to page [Previous] 1~2 |
[ Top of Page ] |
All content & postings Copyright © 2001-2024 Steve Brooks. All Rights Reserved. This page was created in 0.02 seconds requiring 5 database queries. |
The views and comments expressed on The Magic Café are not necessarily those of The Magic Café, Steve Brooks, or Steve Brooks Magic. > Privacy Statement < |