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The Magic Cafe Forum Index » » Tricky business » » Charge for shows... (I know I know...) (0 Likes) Printer Friendly Version

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penandpaper52
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It seems this has been discussed a bit before, but I'm new and can't find opinions on exactly this:

What to charge? Magician's don't seem to like giving out specifics, which is understandable... but, I'm just starting up again, live in a metropolitan area now, and don't really know what the going rate is anymore. I don't want to undercharge (and undercut unfairly) or overcharge and rip off my customers... Saying this, I don't want to sneakily call up a bunch of guys in the yellow-pages and pretend I'm interested.

So, does anyone care to suggest some ballparks? Not your exact fees, which I'm sure vary anyway, depending on all the "add-ons" most of us like to use, but just some reference points.

For instance, when I started in a small town, I charged $115 for a 2 hour weekly restaurant gig. I'd charge $150 for a half hour birthday party. So, if anyone wants to throw out some "on average" numbers, it would be appreciated.

Thanks for you help.
TheDean
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Reno, Nevada
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Truth is, there are a TON of great threads here on pricing including averages, specific advice, in-depth formulas for pricing itself, up-to and including systems for creating the necessary value and getting when you want, need and desire... feel free to use he SEARCH tool here at the Café!

Good stuff worth looking for and 'adding to' those discussion instead of re-hashing what has already been discussed in length... make sense? - - Party On!

Thinking of YOU and your Success!

I am at your service and in HIS Service,
Deano in Reno
<><
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success!
"Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…"

(*Marketing Doctor) Smile
mormonyoyoman
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I find that a charge of 120 volts usually works for my needs.

*jeep!
--Grandpa Chet (Volt early and often!)
#ShareGoodness #ldsconf
Al Angello
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Ask the magicians in your area what they charge, but do not expect an honest answer from all of them.
Al Angello The Comic Juggler/Magician
http://www.juggleral.com
http://home.comcast.net/~juggleral/
"Footprints on your ceiling are almost gone"
Ryan Price
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winnipeg, MB, Canada
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I think the real answer to this question is to look at yourself. There is three questions you must ask yourself. How much do you want to make? How much you want to work? and How good are you? Is simple math after that. Divide how much you want to make before expenses (marketing, travel, etc.) by the amount of shows you want to do. This will give you your price. The how good are you will come up after you start working. The amount of shows will either go up or down. If there going down then you may have priced yourself to high for your abilities. Ideally it would work the opposite way and then you could raise your price.

Its a free market place, so there is only two people that need to be happy with the price. That’s you and your booker.
rossmacrae
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Quote:
On 2007-12-09 23:48, penandpaper52 wrote:
I don't want to sneakily call up a bunch of guys in the yellow-pages and pretend I'm interested.

The local grocer shops the competition, your favorite team has a staff dedicated to gathering knowledge from the opposition in detail with cameras and microphones, and (hold on to your hat) some of those calls asking you for your price? They're from the other local magicians (or their wives) looking to see what they're up against.

When it's "just friends" and you're using Ritz crackers for chips, you can be sweet and nice - when you're playing for money, it's serious.
Al Angello
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Ross
If you ask 10 magicians at your local IBM, or SAM meeting you are sure to get at least 8 liars, but if your wife calls them up she can get the truth out of them.
Al Angello The Comic Juggler/Magician
http://www.juggleral.com
http://home.comcast.net/~juggleral/
"Footprints on your ceiling are almost gone"
joshlondon17
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When asking magicians take their total, divide by 2 and take 10%, that's what they really make, especially the IBMers, and SAMers.
Christopher Starr
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LOL "...especially the IBMers, and SAMers."

So....they are a notoriously lying bunch? LOL

???

Chris
RobertBloor
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The Socialist Republic of the USA.
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Quote:
On 2007-12-10 17:29, joshlondon17 wrote:
When asking magicians take their total, divide by 2 and take 10%, that's what they really make, especially the IBMers, and SAMers.


This coming from a convicted con man.

haha There's a bit of humor to that.
"That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government,"
-The Declaration of Independence
Al Angello
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Collegeville, Pa. USA
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OK Time to tell the truth I have gotten large fee's when booked through an agency, but generally speaking when I book the job myself I get from $200 to $400 for a house party that is within 100 miles of my house, honest.
Al Angello The Comic Juggler/Magician
http://www.juggleral.com
http://home.comcast.net/~juggleral/
"Footprints on your ceiling are almost gone"
penandpaper52
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See, like so many other posts that I've found, there are no real answers here... just a bunch of magicians not revealing even a hint of what a going rate is, and then suggesting people call up, lie, and get the truth... if it's that easy, wouldn't it be so much easier and professional to just talk about it? There's a good chance I'll be calling up and lying to some of the nice guys that use this site just because they'd rather me waste their time on the phone... it's fine with me, just odd.
TheDean
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LIKE I SAID... if you SEARCH the Café here, you WILL find the REAL answers you are looking for as well, but it will cost you a little effort! But REAL answers are here.

By the way… Thanks Al for sharing your rates.

Thinking of YOU and your Success!

I am at your service and in HIS Service,
Deano
<><

PS
What I find ODD is that effort was not invested to FIND the answers to your question, but still ‘quick to respond’ with your opinion regarding people kindly sharing responses to your posted question whether you LIKED THE ANSWER or NOT!

PPS
I say it doesn’t much matter what you market charges... hey if most of you market looses money from doing shows, who gives a rats tail if you know what they charge.

Charge what YOU are worth and what you can actually deliver in real value to your buyers.

(NOT saying it doesn’t help to KNOW, just that it really shouldn’t matter all that much on what YOU charge if all parties agree that what you ARE charging is right and fair for them and you!)

I personally don’t CARE what others in my market are charging… I get what I get and deliver what I deliver regardless of the competition. Some gigs I get, others I don’t… fine! I concentrate on delivering enough VALUE that it doesn’t matter what I charge if they are delighted with the solutions and outcome!

Partly it’s an “experience” thing and partly it’s a mindset thing.
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success!
"Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…"

(*Marketing Doctor) Smile
joshlondon17
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Chris,

Should have thought that over.

Robert,

Pretty much what I expected from you. The fact that I'm now a paramedic and firefighter holds no weight? I realize that's what's written on my website, but did you really need to dumb down this thread? You're exactly one of those that seem to always want to pick a fight that never needed to happen. You're in the same category of IBMers and SAMers, in my mind. Plus what I said above was tongue in cheek.

As to the original question, I can say that here in San Diego the going rate for a magician (keep in mind these are members of IBM and attend meeting regularly and have new effects in every show.....) for a stand-up show 30-45 minutes is about $250/300 to $500. Not much at all. And not many get the $500 mark.

Their main problem is that they're only "marketing" to San Diego. I say "marketing" because they waste all their money (which is very little) on the newest trick or DVD and put an ad in the Yellow Pages.

If they marketed nationwide they'd command more money. I've only done 1 show in San Diego and it was my first real corporate gig when I was 15 and my dad got if for me. All my other shows were done in mostly the midwest and east coast.

Hope this helps and feel free to PM me if you'd like.
Josh London
Jamie D. Grant
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Hiya~

This is an old post but might give you a foundation at least:

Rates Faq

Anything Is Possible,

jamie
http://www.whatizit.net
TRICK OF THE YEAR: Industrial Revelation, BOOK OF THE YEAR: The Approach, The AIP Bottle, and my new book Scenic 52, can all be found over here: SendWonder.com
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TheDean
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Oh my... REAL ANSWERS to Real Questions. Who'd a thunk it?
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success!
"Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…"

(*Marketing Doctor) Smile
Bill Nuvo
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Relating your fee to rent is a superb idea and it allows for judging your area's standard as pricing is different from region to region, country to country and city to city.
Jim Snack
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If you charge "the going rate" of the SAM/IBMers in your area, the only place you are likely to go is out of business. Most of those magicians are part-timers who rely on other sources of income. Before anyone can answer your question, they would need to know a few things. For example:

Are you looking to build a part-time business, while relying on other sources of income, or are you attempting to build a full-time business?

Do you want to generate volume so you can get experience and polish a rusty act, or do you have a lot of performing experience and want to build your business?

What markets do you want to work in? The fees vary greatly.

Who is your ideal client? Who do you want to work for? What are you going to offer them? What's your value proposition?

There is no one answer to your question. That's why it seems that you are not getting a "real answer" to your question. You need to answer some basic strategy questions first. Answer those questions and you will be on track to determining your value and won't need to worry about what the "going rate" is.


Jim
Jim Snack

"Helping Magicians Succeed with Downloadable Resources"
www.success-in-magic.com
DT3
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Hill Valley
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What type of venue do you want to work? That means a lot. We can continue this convo in private. Let me know where you want to do your what you do.

D.
SpellbinderEntertainment
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It took me years, really years, to calculate my rate schedule,
but it was worth the work, and I make a good living.

BTW, the “magic formula” to work out your rate schedule,
is in the posts above which you badmouthed….

Speaking for myself, I don’t charge what others in my “area” charge.
I charge what others in my “market” charge.

I don’t charge what the IBM or SAM members charge,
I charge what full-time professional business magicians charge.

What I charge is not what you should or could charge,
because what I do is not what you should or could do.

My fees include my time, travel, expertise, investment, and
my ability of offer something no other entertainer does offer.

The “you tell me yours and I’ll tell you mine” idea
works no better in magic than it does in other business.

Magically,
Walt
“Tales of Enchantment: The Art of Magic”
by Walt Anthony
www.LeapingLizardsMagic.com

"spinning tales and weaving enchantment"
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