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The Magic Cafe Forum Index » » The International Brotherhood of Magicians! » » IBM Logo Design History (0 Likes) Printer Friendly Version

mrunge
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Charleston, SC
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Sorry for the duplicate post. I wanted to start this thread to help others in the future who might run a search for this information.

OK...time for a little history lesson (for those interested) about the IBM logo. The following was written by past IBM International President Edward Morris in the September 1988 issue of the Linking Ring magazine.

"It appears that the I.B.M. Crest or Logo was originally the brain-child of the late Don Rogers, (Ernest K. Schieldge), I.B.M. No. 3. He composed both the design and the interpretations of the various symbols."

"The globe signified the world, with Mercury, the messenger of the ancient gods and a magician, holding a wand in his right hand. The hand clasp is for friendship, brotherhood, and unity in magic. The oak leaf denoted strength, with the two acorns representing the Eastern and Western hemispheres. The letters "I.B.M." were there. In a circle around the globe were the words "Fraternity. Publicity. Mystery." Incidentally, those three words still appear on the newsletter sent out by our Sick and Convalescent Committee."

"The emblem was used on early letterheads by Len Vintus, I.B.M. No. 1, from 1922 until May 1925. Len also had it appear on the mastheads of the first 18 issues of The Linking Ring. However, because of the outline of the continents, the emblem appeared cluttered."

"Therefore, the emblem was changed slightly with the redesigning done by Sid Lorraine, (Johnson), I.B.M. No. 164. It first appeared in the May 1925 issue of The Linking Ring, and has been our emblem ever since. It is curious that Mercury changed to holding the wand in his left hand."

So...now you know "the rest of the story."

Mark. Smile
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