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The Magic Cafe Forum Index » » Tricky business » » BOR SALES (0 Likes) Printer Friendly Version

REV BILL
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Inner circle
Glen Burnie Maryland
1020 Posts

Profile of REV BILL
Who do you recommend has the best promotional kit with BOR sales (magic kits,DVD's CD's etc.) ?
Specializing in Family Entertainment,Gospel,Comedy and Educational programs for over 30 years.(Order of Merlin)
James Munton
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Inner circle
Dallas, TX
1199 Posts

Profile of James Munton
Bill,

What type of shows do you currently do? What types of venues?

James
Bob Sanders
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Grammar Supervisor
Magic Valley Ranch, Clanton, Alabama
20495 Posts

Profile of Bob Sanders
Rev Bill,

As an old university marketing professor and a magician of nearly 50 years who also lectures and, like all lecturers who make a living, depend more on BOR sales than lecture fees, I am going to make a recommendation that will not be popular.

Forget books written by magicians about BOR sales. Go to the pros just like you would for legal, medical or real estate advice. Go to graduate level (like real MBAs use) books and experts. This area is hardly unique to magicians. The specific topic is POS (Point of Sale). Don't confuse "selling" with "Marketing". Take care of the customers. The rest follows.

Congregational care is no different for magicians! LOL

Good Luck!

Bob Sanders
Magic By Sander

PS --- For your media search an easy source is:

http://www.salesandmarketing.com/msg/publications/smm.jsp

Remember for both magazines and newspapers, the most important thing is "Press Time" followed closely by ad sales. Content is not the MAIN Thing.
Bob Sanders

Magic By Sander / The Amazed Wiz

AmazedWiz@Yahoo.com
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