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Chad Sanborn Inner circle my fingers hurt from typing, 2205 Posts |
Here is a promo video I made recently. Tell me what you think.
http://www.youtube.com/watch?v=wjDhldyueUo Chad |
Justin Style Inner circle 2010 Posts |
I would re-edit it.
1) Get your info Right up front: Boom! Chad bla bla, available for bla bla bla! Think of it as a ONE minute commercial. Cut the whole thing in half. You must deliver your message in that time...or less! I like the quality of the video. You look like a nice chap too. One thing I would have done when working to a live audience that I want to film, I MAKE SURE the front seats are filled. And ALL seats that are going to be on camera. A good way I do to fill the front seats; Before I am about to start either I or the person introducing me, will say "Folks it looks like the people who had these front seats reserved are unable to attend tonites performance. So if you'd like to move to these seats, you are welcome." Works every time. 3) The text at the end credits is hard to read. Use one color and one font style. Good luck - |
Chad Sanborn Inner circle my fingers hurt from typing, 2205 Posts |
Some good ideas! Thanks. I have never needed a promo video before, but my agent is requesting one as more and more clients are requesting them I guess. Sadly I have little footage of my shows, as I never needed to before. Now I am having to hire a crew to film when I can, and getting people to allow me to film is an even bigger obstacle. 99% of everything I do is private. And most do not want to have a camera crew invade the show.
Any ideas in this area? I have been thinking of '4walling' it. Just to get some really good footage. Chad |
Justin Style Inner circle 2010 Posts |
Believe it or not, you probably have enough footage already. All you really want is some 7 second bites. Some quick bites strung together with some audience reactions, laughing, having fun, etc. Edit them together with your info and keep it less than 1 minute.
You have to think like the person who has to watch it. They are busy people and only have limited time. Like 15 seconds! Imagine if you send a 2 minute video to the agent. Now imagine 150 people sending them something, all 2 minutes each. If the person only watches half of those videos, they will have gone through more than two hours of viewing. Day atfer day, after day, after day...So make it short and sweet because they just don't got the time to watch. Believe me, if they ARE interested in seeing more...they'll call. Now think about watching TV. You see a new commercial, it runs around 1 minute, maybe 45 seconds. After a few times you notice that it's shorter?! BUT, they still manage to get the message across, right? Eventually, they can get that same message across in 7 seconds. Capice? |
Jsmith45 Regular user 124 Posts |
I love the retro bits.
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Pauldela Special user U.K 882 Posts |
Good job mate!
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Joshua Lozoff Inner circle Chapel Hill, NC 1332 Posts |
Hi Chad,
Hope all is well in Asheville. We miss you here in the Triangle. Having a TV background, and also doing lots of video editing, I have put a lot of thought and research into promo videos. I think the timing of your video is perfect. Under 3 minutes is just fine, though you may want to end up with2 versions, an under 5 and an under 10. I also like the music and consistent theme. BUT... each segment of a video, in my opinion, should show either some magic, or a huge audience reaction. There are parts of your video which don't seem to show either. From 0:32 through 1:37, I didn't see any magic (can't tell what's happening with the envelope, or why people are being tapped and standing), or audience reaction. The magic doesn't have to be clear, as long as the client can see people having an amazing time. But watching someone stand up, have an envelope shown to them, and then sit down, and watching three people get tapped, and then stand up, doesn't give the client much of an idea of how entertaining you are. Having seen your absolutely incredible magic in person, and having seen your skill with the audience, I'd encourage you to do whatever you have to to get some great footage (occasionally I have asked a private client if I can bring in a camera person in exchange for me offering a reduced rate. A couple of times, I performed at festivals for free in exchange for them allowing me to have my crew come with me. Personally, I think it's all about capturing great audience reaction. One strong suggestion: Get wireless mics )or a boom man, but a wireless mic is less intrusive for the spectators) and get great audio with your footage so you can have some audio in your promo video. Good luck. Feel free to contact me directly if you want to talk about promo videos more. You can see mine at http://deep-magic.com/video.htm. Hope to see you soon! Josh |
JTW Special user Florida 670 Posts |
I'll second most of Josh's comments. I have been editing promo videos for entertainers over the last few years and he is spot on with his recommendations. Another idea would be to have one video solely for an agent to use. For example the copy at the end would be "Please Contact the agent that sent you this video"
Simple and straightforward. Also to further Josh's point audience reactions are huge! Show them having a good time (that's what a client wants) they want to know that you are a good entertainer sure, but "How" they know that is that the audience is enjoying themselves. A mike (and camera for that matter) set up for audience reactions would be ideal but as Josh mentioned can be intrusive. Other than what Josh pointed out I didn't see any glaring editing issues. There were some clips that weren't clear that could be youtube it could be your video... Good luck with it, Jason |
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