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jiayi Veteran user Canada 313 Posts |
What do you use as giveaways for the kids at school shows? I am thinking to use Eric Paul's paper Magic Wand. what's your most effective and economical way to get your contact info to the parents at home?
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Dynamike Eternal Order FullTimer 24148 Posts |
I would consider a full sheet of paper with a few tricks listed on it. It also includes your business info listed. Something educational listed will be important too.
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EddyRay Special user United States Of America 525 Posts |
I've used Jumbo Bucks to good success but I think it depends upon the age. Middle school on up, possibly a two card monte with a business card or info printed on the envelope.
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Dynamike Eternal Order FullTimer 24148 Posts |
Good lookin' Eddy.
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themagiciansapprentice Inner circle Essex, UK 1381 Posts |
Hi,
for primary kids (5-11) I use a commercial paper wand that has 2 tricks on one side and a Magician's Assistant certificate on the reverse. This has my contact details on it. These cost 12p each in the UK. (I was quoted 1KD here ($4) to have them printed here in Kuwait.) For older one's I'm trying out playing cards with stickers added. They are also asking for booklets of tricks so I'm researching one's I can get from the net. For younger one's and at birthday parties I'm trialling using colouring sheets, word-searches (in a variety of languages), maze puzzles, complete the bunny sheets etc. All were designed using MS Publisher and saved as pdf files. But today I had 80 (£-5 year olds) and gave them all a packet of sweets supplied by the teacher. But all are these are part of the package, upselling doesn't go down well here. I've seen some parties where the magician hands out business cards to 2 year olds. Really wasn't impressed. Especially when the contact web addresses the kids looked up didn't work. Not a good advert at all and disappointed kids.
Have wand will travel! Performing children's magic in the UK for Winter 2014 and Spring 2015.
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Mumblemore Inner circle 1429 Posts |
Kipp Brothers has the best value I've seen in little magic kits (12 tricks) for $3 (party loot bags, when you sell them for $5). They also have cheap little tricks and wands. Also "optical illusion" puzzles of butterflies can be good.
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Bradley Roberts Elite user Las Vegas 413 Posts |
At a school show I give away a little Activity, magic, and coloring book that I put together. It has 6 pages stapled with something for everyone. On the front page I have my website and contant information. Once I do a school show, I will have at least 3-10 shows booked from the handout. Its a shameless plug but it works everytime.
Cheers
B-Rad "The Kids Magician"
Brad Kids Magic Website "A child's smile is one of life's greatest blessings." |
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Donald Dunphy Inner circle Victoria, BC, Canada 7563 Posts |
So, are you guys giving items to every child at the assembly, or just the volunteers who help during the show?
I've done it both ways. - Donald
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
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Bradley Roberts Elite user Las Vegas 413 Posts |
I do it for everyone there. My odds are better of getting another show if they all go home with my little book.
B-Rad "The Kids Magician"
Brad Kids Magic Website "A child's smile is one of life's greatest blessings." |
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clownmagic New user Fallsview, NY 41 Posts |
I like the Silly Billy inflatable wands. They are cheap and the kids love them.
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Donald Dunphy Inner circle Victoria, BC, Canada 7563 Posts |
Hi Bradley -
Your giveaway seems a little on the pricey side of things, when being given to every student. How are you able to get the cost down so low, for a booklet? Have you tracked how much you are spending on giveaways at a show? What do you think is an appropriate percentage to spend on the giveaways? For example, if you are spending 25 cents per booklet (copying / printing, collating, and binding), that means you spend $100 on giveaways for a school audience of 400 students. This might not be a wise idea, if the customer hasn't paid extra for these items. BTW, many years ago, I once had a Principal comment after the show, who was concerned about how much the giveaways were worth. He felt he would rather pay a lower show fee, than have the giveaways. So, I think there should be a balance on what you spend on the giveaways, because of customer perception. - Donald P.S. I've given away photos, activity sheets, activity books, etc. over the years. I have not tried the assistant diploma, jumbo bills, or roll-up magic wand.
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Here is a list of items and such that one could potentially give out. This is just a general list of ideas and will have to be based on your style, show and market you are working.
- Jumbo Bills - Tri-fold with magic tricks on it - paper magic wand with ricks that can be rolled into a wand - plastic magic wands with maybe your sticker on it or with a business card on the bag - goodie bags - Magic sets of various types - Coloring flyers - Activity pages - Magician's Assistant certificates - Magic books - Business cards - Magnets - stickers - posters - 8 x 10 photos - trading cards - balloons with your business card There is many more but this is just a short list of various ideas to get folks thinking. Kyle
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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Bradley Roberts Elite user Las Vegas 413 Posts |
Hey Donald
Great comments on the topic. I do take in account the price. I get my 6 page 8x10 staple booklets done at about 20 cents per at Kinkos. This is something that is not included in the cost. To give something like this means a lot to the kids and the person that booked you. I have seen others give out cards or dollar with tricks on them fairs and events. Those seemed to end up on the floor or in the trash. I tend to not go a cheap route and it pays off for me. Example... I spend $400 on 2000 of the books and I gave away 250 at a school show just this week. I got paid $350 for this school event. The same day I got 2 calls to book shows for July. These were from the kids that took home my books and told the parents what a fun show they had seen. On the pages of the book is my website, name, and number. So the child remembers my name and has contact information for the parents. That is $400 more back in my pocket of the cost of the books. That leaves me 1750 booklets left that are now paid for. So far that is $750 minus $400 for the printing of the books. That leaves me $350 in pocket with 1750 books for the next events and parties. I most likely will get more calls from the booklets I passed out and the school wants me back next year. This is a win-win relationship. They get a fun magic show and I get to advertise to my market though the show. Comes down to... it takes money to make money. Giving away $100 worth of free stuff to make $1000.00 is well worth it in my book. That is about the average that I get in return pocket money. I have many ideas that have been working for me for years. This is just one of many. Cheers, B-Rad
B-Rad "The Kids Magician"
Brad Kids Magic Website "A child's smile is one of life's greatest blessings." |
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Another great idea or give-a-way are book marks. Great for school shows as well as library shows and can be made up easily and be very cost effective but also something fun that can be used by the child.
Kyle
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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Bradley Roberts Elite user Las Vegas 413 Posts |
Great list Kyle!
Use one or a few of those on Kyles list that will work for you. Test drive them out to see the response that you get. Keep track of it too. When someone calls ask them where they found out about you. If it is from the bookmark that you gave out at the school or a booklet... keep working that. This is more about advertising and getting the people to remember your name. The freebies are just a way to do it.
B-Rad "The Kids Magician"
Brad Kids Magic Website "A child's smile is one of life's greatest blessings." |
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Donald Dunphy Inner circle Victoria, BC, Canada 7563 Posts |
Hi Bradley -
I have no doubt as to the ROI on a giveaway. It's about the customer perception. Unless you say that the books are a free bonus, or sponsored by yourself, or something like that, you might eventually have a customer (or a few) who balks at the idea, because they see it as spending too much of their "show money" on the giveaway that promotes you. It needs to be handled just right. (You might know this, but some others reading the thread might not.) Of course, you could always package it as a show and giveaway package. Again, just my opinion based on my experience. - Donald
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
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Bradley Roberts Elite user Las Vegas 413 Posts |
Yep yep... you are right Donald... make sure the client knows that they are a free bonus and not part of the package. I tend to give these out free everywhere I go anymore. They have been the best return on investment that I have found for me.
Gald to have time to post here again. I have some free time today since I am taking the day off to go to the circus with the family. Cheers, B-Rad
B-Rad "The Kids Magician"
Brad Kids Magic Website "A child's smile is one of life's greatest blessings." |
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Thanks Bradley. You are right in that one must select and use which tools and items they feel best works for them. they key (as you stated) is to track them and your results to see which are working well for you. Keep in mind also that each of these items needs to brand you and be an extension of your professionalism. It needs to be of quality and to brand you well with your name, information and some sort of call to action.
Kyle
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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Donald Dunphy Inner circle Victoria, BC, Canada 7563 Posts |
I agree with you Kyle, about making sure the items project a professional image, just as your show should.
- Donald
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Absolutely. I see so many folks pay money and put time in making their show a quality show and their props look good and their costuming look professional. But, when it comes to the marketing materials they hand out to people, they forget the fact that it also has to look professional and of a top quality. Everything you do and hand out is an extension of yourself.
Kyle
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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