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ldl1017 Elite user 476 Posts |
Hi Guys,
I have a friend who owns a local company. Being good friends, we were out with them for dinner and the topic came up of business trips and trade shows. He asked me if I would be willing to do trade show work. I didn't think much of it till he called me this morning. He went ahead and spoke to his sales manager and cleared the way to have me at his booth in an upcoming 2009 trade show. He owns the company, so there wasn't much clearing to be done. I need some help! What type of effects are good for a trade show? Do you guys that do trade show use some sort of a platform and table? Do you use a sound system? Are there some good/great sources for trade show magicians so that I can read and learn? I have some time on this. Lou
“I am, as I've said, merely competent. But in an age of incompetence, that makes me extraordinary.”
Billy Joel |
tboehnlein Inner circle ohio 1787 Posts |
Go here: http://www.themagiccafe.com/forums/viewtopic.php?topic=269980&forum=44,
contact Jim Snack, Seth Kramer & Anton Zelman to name a few, You will find that all three have some excellent resources & you should buy them all they give you the real deal on trade shows. You will also find that all three of these guys are extremely willing to help so buy their materials and consider it money well spent, this is not money spent but invested. This is an opportunity you do want to blow, it can open some incredible doors for you if you do it right. Good Luck |
patrick flanagan Inner circle lisle, illinois 1045 Posts |
Louis,
I sent you a pm patrick |
8thking New user 50 Posts |
Forget the tricks for a while and spend your time thinking about how you are going to grab leads. Find out what the company wants to achieve at the trade show and remember that magic is secondary, achieving the companies primary goal is your first port of call.
Jesus is alive:
Living proof you can’t keep a God man down |
Bob Sanders Grammar Supervisor Magic Valley Ranch, Clanton, Alabama 20504 Posts |
Lou,
Trade shows are good work and hard work. Remember that first, last and always you are there to help the marketing effort. This is NOT a showcase opportunity for an aspiring magician. Nobody is going to remember your name. You are there "working for the man". You will spend many hours on your feet on a hard concrete floor. You'll go eat and to the restroom by appointment only. Cut off your cell phone. Expect to abort your efforts in the middle of your best routine to introduce a prospect to an company representative. Starting over more often than you finish is just another day at the office. Keep the tricks short and simple. Your job is really to identify, attract, hold and introduce prospects to the company staff. Timing is everything! Magic is simply an available tool. The capacity to start conversations with total strangers is more valued. Total loyalty to the company is a given. If it fits you, you'll love it. If this is not something you enjoy, you will quickly learn to hate it. It is certainly worth a try. Over the years I have really enjoyed my trade show gigs and clientele. It is one of many areas of corporate magic available. As an old marketing professor, corporate magic has been very fertile ground for me. It is one part of my consulting business that sometimes helps me with the others. (It can pay better than theater stage magic!) Frequently, I combine it with marketing research and marketing audits. The resulting report pays better than the magical performances. However, the vast majority of trade show magicians, simply stick to the responsibility to identify, attract, hold and introduce prospects to the company staff at the trade show. It works! Good luck on your new adventure. Bob Sanders Magic By Sander |
ldl1017 Elite user 476 Posts |
Thanks for all the comments. Patrick, I'll be in touch soon (after the holidsys).
Lou
“I am, as I've said, merely competent. But in an age of incompetence, that makes me extraordinary.”
Billy Joel |
Hart Keene Inner circle Eugene, OR 1486 Posts |
I highly recommend picking up Seth Kramer's "A Modern Trade Show Handbook". It will answer all your questions...
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8thking New user 50 Posts |
Lou. Bob has condensed 99% of the books DVDs and so called courses on trade show magic into a very short post there for you. Though there is more, he is right on the money and it's great advise to take.
Jesus is alive:
Living proof you can’t keep a God man down |
derrick Inner circle I dug holes for 1044 Posts |
Eddie Turlock, I think I'm getting his name correct, has a wealth of information on card magic for trade shows. I still use many of his routines in every day situations. His 3 1/2 of clubs card routine is fantastic for trade show situations. Not too bad for other entertainment venues either.
Good Luck, Derrick |
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