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Aedryan Methyus
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I have been wanting to put a high school/college tour together for a very long time and every time that I have ever booked a high school theatre I lost a considerable amount of money due to all of the involved costs.

I have came to the conclusion that I need to start finding sponsors that will flip the bills but I am very confused on certain issues with this.

1) What is the best way to approach prospect sponsors? With a promo kit? With a specially designed sales letter/brochure marketed towards fundraising?

2)How do I establish WIIFM? (Whats In It For Me)
If they are flipping all the bills and I have to pay back all the money + donate a portion to a charity that doesn't leave much for myself or my crew let alone anything extra for the sponsor, so how do I make it worth their while?

3) What expenses should sponsors be expected to pay for?

4) If I were to say, have a radio station sponsor a show at a high school theatre to help raise money for perhaps the local policemans ball, gifts for kids, boys and girls club etc. should the school be expected to give us free use of the stage?

Any and all input would be greatly appreciated.

Your brother in the art,

Aedryan
Dennis Michael
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Southern, NJ
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Aedryan,

All of your questions were mine for years. I failed on number of attempts for one simple reason. I did not have the know how in this area.

Check out John Kaplan's Fund Raiser program th......ion. It cost $300 for his marketing materials, video, and workbook. He has spent the last 20 years and worked out all the bugs for running such a program. He gives you his complete program and tells you to use it as a template in developing your program. He even offers a money back guarantee if his clients don't make money. The client could make $1,000-$8,000 dollars if they follow the step-by-step method, you also get your $3,000 dollar fee, per engagement.

You can read about it at Interview with John Kaplan.

Have I done this system, does it work? I have not done it so I can't speak from experience. This I can say, I absolutely do not for one second regret spending the $300 for his materials. Of all the books in my personal library, John Kaplan's material to me is the best because, like yourself, this is what I want to do! I am still absorbing what he has presented and taking action in duplicating what he does. I did not have stage illusions, backdrops, and lighting systems, and I am now just getting them.

The only real requirement is that you do have a sellable family entertaining illusion type show which is self contained (Backdrops, Lighting, Sound, and Illusions), a troupe consisting of at least one assistant, and stage technician. Perferable two assistants.

He also recommends purchasing The $15.00 book ILLUSION SHOW KNOW-HOW by Ken Griffin & Roberta (Absolutly agree)

If you are reluctant and want to know more about the material. Call me!
Dennis Michael
TheDean
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Reno, Nevada
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Aedryan,

See, I'm NOT the only one who thinks John may have what your looking for!

You already know my opinion...

I am at your service,
Deano
Smile
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success!
"Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…"

(*Marketing Doctor) Smile
Aedryan Methyus
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LOL...I am definitely sold on the program my friends and I fully intend on buying it as soon as funds allow. It's just that right now my main priority is to get my new promo video finished and I need to get my hands on a school stage (very soon)that can accommidate my show without puting myself in the poor house again. I would be thrilled to walk out of there with some good footage and enough money left after paying for everything to buy the program but I can't have a ton of children in the audience on my promo. I have even been considering perhaps trying to trade a school a performance in exchange for the use of their stage for an evening or two. What do you think?

Does anyone have any quick and temporary advise for me?

Your brother in the art,

Aedryan
Dennis Michael
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Southern, NJ
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If you want something then you have to give something in return. Go for the show and make it clear what you intend to do.

A free show will not hurt you, especially if you're doing it for promo video. Take it a step further, have the school make some money and sell tickets for a family night of entertainment. Success depends on if tickets can be sold in the school.

A draw back is that, the teens do not attend these type shows initially because "they are teens and it's not cool." A family night can bring a mix of adults who will get enjoyment and bring the kids (including the teens). There is some much to this, and Kaplan devotes pages of neat things to do such as piggy back fundraisers, concession stands, promotional strategies, etc., etc., etc.
Dennis Michael
TheDean
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Reno, Nevada
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Again Dennis,

Nice job of responding...

I am at your service,
TheDean - Dean Hankey
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success!
"Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…"

(*Marketing Doctor) Smile
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