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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
I would like to take this time to talk to you about the most misunderstood promotional piece we magician's can have and should be using. That is the Logo.
Too often we either do not have a logo at all or what we are calling a logo for ourselves, is simply a piece of clip art with top hat, that is the same as numerous other magicians are using. Keep in mind that a logo should be a representation of you, your style and what your shows are all about. It should brand you as much as your outfit and your act does. It should also help you stand out from the crowd and show that you are different and unique. Enclosed here are a few of tidbits and help in regards to logo design and creation. I hope these may be of help to you in your own promotional and logo needs. The hints have been acquired from other logo design sites as well as my own past experience. Hopefully they will help you. Save a buck. On a web site, color is "free", but at your local printer, be prepared for "sticker shock." If you will be doing a lot of printing, your costs can be contained by minimizing the number of colors in your logo. Many customers request two-color logos for just this reason. Try to stay away from the use of photos as logos. They will cost you an arm and a leg to produce and do not work well when the logo is at a reduced size. Styles, Logos fall into three main categories. A strictly graphical symbol may be very elegant in it's simplicity, such as the Nike "swoosh." These symbols can be very effective and powerful - most people recognize them at a glance. However, unless you have a huge advertising budget and plan to market nationally or internationally, it will be nearly impossible for such a simple logo to become identified with your business. The second type is the stylized typeface, or font-based logo. A good example is the design used by IBM. The treatment is unique and memorable, and many consumers can identify the owner by viewing just part of it. Most companies, however, opt for the third type - the combination approach. AT&T, for example, uses a wonderful design featuring a stylized globe, and the company name. You don't have to look at one of their ads to visualize it, do you? Just say "no" to slogans. Your logo is part of your marketing strategy, not an ad campaign. Adding a slogan or tag line clutters the design and reduces the impact of your logo. Look at some logos in magazines. Dell doesn't say "We're big" or "We make computers" in their logo. Are you really sure that you want say, "We sell stuff" in yours? That makes you look like a small company trying to act like a big company. Why not fool 'em from the start and leave the slogan at home? A slogan can be used once the logo is created. Save the slogan for use on flyers and posters where you have more room. No, you don't want your product in the logo. Remember that your logo is meant to differentiate you. If all companies in an industry use similar symbols or clip art imagry, that differentiation is lost. You want to stand out from your competition, not become confused with them. Consider some real-life examples. Prudential doesn't own the Rock of Gibraltar, but this is a powerful image for a company that needs to project an image of strength. It also sets them apart from the rest because there logo is different. In regards to magic, this means stay away from the classical top hat and tails logo that is too often used when people go to the printers. A top hat can surely be used, but it needs to be handled differently so that you stand out from your competition. "ABC" or "American Broadcasting Company"? The length of your company name will have a pronounced influence on our efforts. Long names or those with multiple words are often better expressed with initials, accompanied by the spelled-out name elsewhere, often in smaller characters. "ACINA" is a lot easier to include in a logo than "Amalgamated Consolidated Industries of North America." It is a good rule of thumb to keep your logo name small and too the point. Make it something that can be remembered and that flows off the tongue. Andrew Wyeth Doesn't Work Here. Remember, too, that a logo that has too many visual elements can distract the viewer. A logo that is too complex is ineffective. You want customers to remember your company's name, not the pretty picture they once saw with a barn and a cow and a field of wheat and a windmill and an airplane and a road and a sports car and a pretty girl... Your logo is part of your advertising and a part of your style. Make it effective! As always, I look forward to anyone's comments, suggestions or replies based on the above posted information. I can be reached directly at: magic4u02@aol.com. If anyone has any questions. Thanks, and I look forward to your reply.
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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Jim Snack Inner circle 1338 Posts |
An interesting discussion about logos. I agree we should get past top hat clip art.
Using your photo with an elegant typeface treatment of your name can work very nicely for a business card in place of a logo. You are the product. With the advent of digital printing, reproducing color photos is not nearly as expensive as it used to be. Check out http://www.daicolocard.com/ for color photo business cards with a logo treatment of your name. |
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Jim,
Thanks for the nice reply. I thought I would get this discussion going, as often times magicians are not sure in which way to go or what a logo really is and what it should do for them. The logo, or your mark, is as much an important piece of your magic as your act, character or personna on stage is. People seem to forget that often times the first thing the potential client sees of you is the promotional materials that you send out. It is not good enough if your act and appearance look great but your logo, business card or stationary is just plain poor. I agree with you in regards to the cost on digital printing being lower these days. It certainly is an option for people. You just have to keep in mind that digital printing is not a perfect science and that reproducing the colors in the human face is often difficult for even digital printers to keep it looking good and consistent from piece to piece. If you are going to go the route of digital printing, please request samples from the printer so that you get an idea of just what your own image will look like when you get it back. And you hit the nail on the head when you said get away from clip art. If I could change one thing, it would be to get rid of every top hat and wand clip art that is out there today. The idea of a logo or mark is that you want to stand out and be different from the rest. If everyone is using the same image, it does not say much for who you are or what you have to offer the client. Your act and show is unique and your logo should reflect that. Thanks again Jim for your kind post. Hopefully others will add to this.
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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paraguppie Elite user Forsyth Montana! 411 Posts |
Interesting thread. I agree with Magic4u. Think about Wolfs Magic. That little logo on his "shattered" effect leaves no question about who made the effect. I think it looks great, and more importantly says who he is by a glance. Nice job Chance!
Keith
Check me out at www.magickeith.com
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Jim Snack Inner circle 1338 Posts |
Wouldn't it be great if more magicians actually hired graphic designers to create new images to represent our art?
I don't think we have progressed much past the clip art designed by Ed Harris many years ago. |
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Kevin Ridgeway V.I.P. Indianapolis, IN & Phoenix, AZ 1832 Posts |
Great thread thus far! Logos without clip art is much needed in our industry even though it's great that we stick out amongst the printshop pro guys.
As far as color goes...if you do some research and find a high quality printer that is competetive you will find that color is virtually no more expensive than black and white. Granted we print posters 5-10,000 at a time, but the prices are great in that quantity. We are very lucky to have found a great graphic artist, with a background also in t-shirt design. Looking forward to see where this thread goes. Kevin Living Illusions
Living Illusions
Ridgeway & Johnson Entertainment Inc Kevin Ridgeway & Kristen Johnson aka Lady Houdini The World's Premier Female Escape Artist www.LadyHoudini.com www.livingillusions.com |
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R2 Special user 935 Posts |
I have always gone with my image versus a logo....The marketing guys never really discuss how to find a logo that fits one's "Motif".
This is why I have never really considered it much. Kyle? Each of us whom have posted clearly love the image in the ads...using us as an example could you please provide some logo examples that would fit with each...or explain how one goes into discovering a logo which also fits the image... When you design a logo for someone what questions do you ask of them to start brainstorming a design idea? Does a logo differ from person to person based on their material or their personality? You clearly have given some very good ideas! Thanks for everything thus far.... we have many different talents in here from marketing to material ...but, it was lacking in design expertise! When I Welcome you here I am sure I speak for many! Bienvenidos!~ReyRey |
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Thank you all for your great posts regarding my initial post this morning on logos for promotion. I hope that it has been helpful and will spark further discussion on the topic.
Keith: Thanks for your kind words. I also agree with you regarding Wolfs Magic. A good logo needs to say exactly what the company is, what it is about and what it offers. It needs to do this in a simple image that reads well under any size and can be seen even at a quick glance. Jim: It is interesting you mentioned Ed Harris. I have some of his stuff and have talked with him in the past. There are graphic designers out there that do great work. The problem is that not a lot of people realize the value that good design can do for them in regards to promoting their shows and in return generating more business. I currently do a lot of freelance graphic design and specialize in design for magicians and entertainers. I try to do my designs on a per person basis. This really is the only way that I can get to know the person and his/her business before I design a mark that really reflects them. If I were to just create a magic image with no company or person in mind, then it becomes nothing more then clip art and does not really reflect the person for which the mark is intended. Kevin: Color does not become so much an issue when you are talking large print volumes. The more you print, the less of a price gap there becomes between numbers of color. In most cases though, the average magician does not get the luxery of printing enough high volumes to have a lot of colors printing. Rey: You posted some GREAT questions. I will try to answer some of them here for you. Some of these questions may actually make other great posts and I may do that further down the road. How to select a logo image: Every good designer must first sit down and talk with the client in depth before a logo is ever even started. A good logo must represent the company or service in a simplified mark. It must be different and unique to that service. The only way to determine what is appropriate is to really learn what that company or service is all about. I often ask questions like: What makes your magic different then others? Do you specialize in any one field of magic? What is your style of magic.. serious.. comical... new age? What will the logo be used for? What is your target audience and describe your typical client. All these questions try to help the designer to establish an understanding of the company or service he is desgning for. Only a great understanding can really give the best results. What questions do I often ask to help brainstorm: I stated a few of them above but I will go into more detail here. I often try to find out what makes their magic different then anyone else's. It is this difference that will set them apart from others. It is the same way they brand any product. You must find out why that product is different, how it is different and let the customer know that this difference is the reason they should buy the product. In oder to find out this difference in their magic, I often ask about their character on stage and their style. Every good performer has a character and a certain style of performance. This style is as different from one performer to the next, as is a fingerprint. It is really what distinguishes them from everyone else. Does a logo differ from person to person: Absolutely. A logo is not just a pretty picture. A well designed logo is a part of the performer it represents. It fits and matches their style and character and tells everyone just exactly who they are. A well designed logo is not interchangeable from person to person. Your most welcome for the ideas and I will try to keep them coming as long as there is interest in the topic and questions from you guys. I like to share my ideas and knowledge and hope it helps others. I often know there is a lot of talent in these postings. I can only hope to add in my expertise in the graphic design area. Thanks for the kind welcome everyone. I really appreciate it. I have some PDF portfolios of my design work, logos and magic design work. They are easy to send via e-mail and reflect my work a lot better then a simple JPG or GIF file does. If anyone is interested in seeing some samples, please let me know by sending me a quick e-mail at magic4u02@aol.com. I will then send it out to you so you can look at it. It might be helpful to see samples in order to get a better understanding of what I am talking about. I might also like to take someones name or image and use that as an example of how the process works. If anyone is interested in me using their name or image for this experiment, please let me know. We could go through the process online and post it so people get a better idea of the thought process involved. Take care all and I hope to hear from many of you.
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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R2 Special user 935 Posts |
Truly inspiring to see someone of your talents sharing his time with folks of a common interest....
Refreshing indeed, to use an old and much overused phrase. Mr Peron? I commend you for educating us the "Ledgerdemain Logo Laymen" (L.L.L.) Rey Rey P.S. With everything you have said thus far, What do you think was the creative thinking that went into the COCA~COLA logo design? In essence, how could you apply what you have said to the soda pop's logo? |
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Chance Wolf Inner circle 2425 Posts |
Kyle,
I began my career as a Sign-painter at the age of 18. I was taught all the basics to advanced lessons in Typography as well as Sign-painting. I advanced rapidly and hit the top of my field spending about 15 years in the industry including being an artist in Screen printing shops as well. Needless to say, I learned to RESPECT the value of truly knowing the FUNCTION of what the laymen call "letters". My hats off to you for your overwhelming amount of information you have shared (whew, saved me a LOT of typing) and I want to say YOU ARE DEAD ON!! GREAT advice my man. I have only a few things to add for now. I will post more as time rolls on. 1) If your car breaks down, you have no tools and no knowledge of how to fix it... WHY would you try? The solution... go to a PRO. It astounds me how many people under value the need for a quality artist/designer. Your logo and promotional art is the FIRST thing a potential client judges you by. Spend the money and get someone GOOD... No, EXCELLENT in their field of graphic design. 2) With the advent of home computers and 10,000 fonts to every household and business, the value and respect for a real designer has dropped in THEIR minds. This is so sad because this is simply not true. IT boils down to people saving a buck while basking in sheer ignorance. Man, this one really gets me steamed along with those ****** Qwik-Sign companies boasting how FAST they can deliver a sign but forget to mention that it will STINK!! These shops are ran by 18 year old kids who haven't the slightest idea of the study of signs/typography. Be careful in this department if you ever choose to have a sign/banner made. Find a REAL Pro and it will be well worth your time. Do I sound passionate? Heck yes! You should ask my girlfriend what it's like driving around the city listening to me go on and on about the BAD Sign work junking up the city. 3) I have found an awesome online digital printer. They have my business from here on. They will accept live files ranging from Adobe to Corel Draw. I sent my file on a Wed. night and had the package at my doorstep by the following MONDAY!! Unreal! NO extra shipping charge as they have a standard 24 hour turn around and the price is great. Here is the link: http://imagers.com/ I am a bit groggy tonight so I will cut the rant. I will discuss the creation of my personal Logo and my web design when I have a bit more energy as well as give some insight on other topics. Once again Kyle, from a fellow professional Font-Head... GREAT ADVICE! Chance Wolf
Creator of Wacky Wolf Productions & Fine Collectibles
A DECADE of building Magic and we're just getting started! http://www.wolfsmagic.com |
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Ojasa New user U.S. 77 Posts |
I am lucky...
My Girlfriends (who builds signs for a living) sister is a Graphic Designer, and she has helped me out a great deal. I have a whole new respect for any type of promotion material. Printing costs are the one stumbling block. Currently I am looking for a printer that does gold foil. I know that Alps used to have a home line that used Wax ribbons, but they are no longer being produced. Does anyone else have a suggestion. Ojasa
that magic is an art, and an art worth your learning. The question is rather, whether you be capable of learning it? Magic is somewhat like poetry, men are to be born so: I mean, with inclinations to it, though both may be heightened by discourse and prac
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Thanks all for the kind words and excellent ideas in your own posts. I will try to respond back to all of you in this post and answer some of the questions that you have brought up.
Rey: Thank's so much for your kind words. I appreciate it as well as your own insight. I love the Legerdomain Logo Laymen. hahaha I may actually have to use that sometime. With your permission of course. Interesting question in regards to the evolution and thinking that went into the Coca-Cola Logo. Let me try to tell a little about it from what I know. The Coca-Cola logo and trademark is actually one of the best known brand logos and marks in the world. You can go to almost any country in the world and show a person just the red and white Coke "swoosh" and immediately the person will know that it is Coke and what it stands for. This is due to a successful logo as well as effective and consistent branding over the years. Part of a good logo is that it works, it says everything about the company in a simple mark, and that it is used consistently on every promotional material or sign. When people see the mark, it starts to create what we refer to as brand awareness. The more they see the mark and see the product it represents, the more the logo starts to work for them. Soon all you really need to see is the "Swoosh" of Coke, and not even the lettering, to know what it is and what product it represents. I hope this helps you a bit and helps answer your question a bit. I do know about the history of the Coke logo as well as the thinking that went into it. I can write more about that later if you should want me to. Chance: Excellent post and I thank you for sharing your thoughts with us. That is so great to see that you were a sign painter and designer as well. It certainly shows on your own logos and work that I have seen. I think people like design and art in general. What I seem to realize is that people just need to be educated on what GOOD art and GOOD design is all about and also understand what it can really do for them. I think people want to learn but just have never been told before. Hopefully people like you and I can educate and help enlighten people in hopes that they can gain from it. Thanks for the kind words and being "dead on". That really means a lot to me. I just try to share my thoughts from my years of experience as both a designer and a magician. I only hope to share more information with the group and hope to hear back from all of you. You are absolutely right about the car and pro scenario. If your car is broken you would not often have your next door neighbor fix it for you just because he has a tool box. Chances are you take it to a professional who has the experience to do the job right. The same SHOULD apply for a person seeking a new logo or design. The problem is that technology has made it so easy for anyone to produce graphics right at home. This is great that people can have fun creating their own stuff. But you still should have an expert handle the design work if you really want your stuff to do the job it is intended for. Great advice on digital printing. I have found that digital printing can be the way to go when you need to keep cost down and your doing a limited run or volume. Digital printing can get you great results. Just make sure you seek samples from the printer before you have work done. This will allow you to double check the quality. There are a lot of digital printers out there and not all offer the highest in resolution. I look forward to your discussion on your own logo and website. Please post here as I think everyone would benefit from it. Thanks again. Ojasa: Thanks for your post. It is nice that you have access to a graphic designer and have learned to appreciate the services we offer. A well designed logo or design can really work wonders for anyone. Printing costs can be a stumbling block but there are a few points to learn to keep costs down: 1) Always go with a flat color logo that is no more then 2 or 3 colors. Keep in mind that every color you add increases your overall cost. 2) Do not run or use photos as logos on your pieces, as when you go to print full color images, your cost will sky rocket. 3) Look into digital printing services if you need to do limited run volumes or are printing photos or a lot of colors in your pieces. Often times the quality is pretty decent and you can save money in this fashion. There are other ways to keep costs down, but I will post these for now. Gold foil, foil stamping or foil embossing will cost you quite a lot of money. The reason behind this, is that the foil procedure is time consuming and the printer needs special equipment and drying time to create these effects. One great way to get around this and to obtain the same look and feel without the cost involved, is to replace foil and foil stamping with printing of Metallic inks. Metallic inks are inks that have metal flecks in it, that when it drys it obtains a shine or metallic apperance. These metallic inks are easier to print and may save you time and cost. Ask your printers about them and I am sure they can fill you in more on them. I hope this is of help to you all. I look forward to hearing back from you and also your ideas and comments on this. As always, I can be reached directly at magic4u02@aol.com. Thanks P.S. I have received requests for my PDF logo and design samples. I will be sending these out shortly to anyone who would like to see them. It just is taking me a little time to get the files organized. But, they will be sent out soon. I would like to take this time to post a suggestion and ask you all what do you use as your logo or image? Do you have a logo? Do you just use a photograph? What about a tag line? What is your logo like? and what does it say about you? This could open up a very interesting discussion and we all could gain some great insight and learn a lot from what has worked or not worked for others. I hope to hear back from some of you on these questions and get a new discussion going on this important topic.
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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RS Magic(NL) New user The Netherlands 25 Posts |
Hi everyone.
I am from the Netherlands, (Yes the FISM is here in July!) and use now for more then 6 years a logo. With a logo, company's take you more seriously then the "standard" photo with cards or something. My advice; Keep it simple and "classy", the logo is the first thing customers see. I always say to people who are thinking about a logo or not. Look at McDonald's!!! The problem is that, most of the performers like to see themselves as much as they can. The client does not want to know how you look, he wants to know if he can get the service and magic he is thinking of!! A logo "can be a good sign of trust that you are good and professional! Sorry for the bad English, ...I hope everyone understands what I mean, if not, ...I shall try to explain more of it. My logo? Look at http://www.richard-stooker.com and see for yourself. Best regards, Richard Stooker R.S.Magic |
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Richard:
First I must say that you have a very nice and professional logo. It not only looks good, but is also so nice to NOT see the standard top hat, gloves and cane. To me your logo says a lot about you without me even knowing who you are or what you do. It says to me that you are professional and do a lot of high-caliber classical style magic. You are also right when you say that a lot of magicians spend so much time trying only to impress themselves and other magicians and less time trying to impress their clients. Ever wonder why so many magic websites have a page on there where they show themsleves with a bunch of other magicians? The point being, the average layperson has no idea who 99% of these people are anyway and could really care less. They want to know what you can offer them and will you give them quality entertainment. I feel strongly that the logo is the way to truly brand yourself in the marketplace. If used consistently on your materials and with a strong brand message, it will work wonders for you.
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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Andy Wonder Special user Auckland, New Zealand 747 Posts |
Nice topic guys. I had my logo professionally designed quite recently. I'd like to share it with you & ask what you think of it.
See it here: Andy Walker Logo
Andy Wonder, Auckland, New Zealand
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p.b.jones Inner circle Milford Haven. Pembrokeshire wales U.K. 2642 Posts |
Hi,
Here is my logo probably not the best in the world but it has served me well and I think it kind of says something about my performing character. P.S. The quality is better than this but I am limmited by Café restrictions Click here to view attached image. |
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Andy:
Thanks for sharing your logo here and thanks for the nice compliment on the topic. I was trying to educate people a little bit more on the importance of a good logo and how best to use it. I hope it is opening people's eyes a bit and that people are getting something out of it. I may post about business cards sometime today so keep an eye out for that. Anyway, let me honestly evaluate your logo from a magic and from a graphic designers viewpoint. Overall I like your logo image. To me it says a childrens's performer who likes to have fun and it's comical in style. Hopefully those messages are the brand message that you are trying to get out to the public. My only criticism is that, I think the logo really could be cleaned up a lot more then this so that it reads better and looks cleaner. I like the tilt and slant of some of the letters, but the letters, such as the e and the r are not reading as well as the rest and are smaller in scale then the al and k. I would take the logo and refine it better. Also, I like the use of the stars and the big star at the end. My only concern is that now the star is not sitting as well as it could. The bottom part runs into the top of the r and makes for an awkward shape. It would have been better to have designed it so that the tip of the lower part of the star falls between the e and the r spacing. Another really neat idea would have been to have a caricature of you coming out of the star at the end. It could be modified to work that way and now people would be able to associate your name with an image as well. Just some thoughts and hope you do not mind my honesty. I hope that my ideas are of some help to you. PB Jones: Thanks also for showing us your logo and thank you ahead of time for allowing me to critique it and give you my views and opinions from a graphic designers point of view. I am always 100% honest, so I hope I do not offend anyone with my comments or suggestions. Being honest here, your logo has a lot of big problems with it, and I will try to describe some of the more major issues as I see it. The main part of a logo should be a connnection a person makes between the logo image and the name of the act or show. My problem is that you have an image or caricature (which looks nice) but it is not associated with any name except for the word Joker. This sends out the wrong brand message to the audience. Let me try to explain more. First, a good logo needs to have your stage name or show name included with the logo so that they go together. Secondly, I would not use the word Joker by itself. by itself, it could send the wrong message that you are not a serious enough performer. A suggestion to you might be that you use a tagline with your name and caricature. Perhaps it says "The Comical Magic of PB Jones." Then shows your caricature image along side of it. This way people immediatly see your image and know your name and your name gets out to the market place. Also, I would never use a symbol on a logo that resembles dollar signs. The marks on the top and bottom of the card look like dollar signs although I am not sure they are. Dollar signs send the wrong brand message as well and makes people think that you are 1) only in it for the money and 2) your shows are too costly for them. Another little note is that your image of you is really nice and pretty strong, but then you have with it a cliche clip arty style top hat with a rabbit coming out of it. I would get rid of that entirely as it is not needed and your other image is stronger. Also, the two styles of art between the top hat and the caricature do not match. Top hat and rabbit is so over used today in logos that I would tend to stay away from it allowing for your logo to be more creative. I think you have the elements for a really good logo, but it really needs to be designed better as a whole so that it can become a strong brand mark that will serve you better. I hope you do not mind my honesty, but as a designer, it is the only way I know how to be. Besides, I like to help people and give them advice on a subject I think I know a lot about. I hope these suggestions have been of help to you. If you would like further explanations or comments, please let me know. Thanks again for posting your logo like you have and giving me the opportunity to review it.
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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paraguppie Elite user Forsyth Montana! 411 Posts |
Wow,
I never put this much thought into a logo before. I currently do not have a logo, but when figuring mine out will be using your advice. Very interesting! I guess I just didn't see all the hidden meanings and problems/advantages before. Nice work! Keith
Check me out at www.magickeith.com
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Keith:
Thanks so much for the kind words. I am a stage magician and illusionist but, in my day job, I am a Senior Graphic Designer and Illustrator for a marketing firm near Philadelphia. I have always learned and appreciated the value of a well planned logo and identity system. Too often people think of a logo as JUST a pretty picture without realizing there is a science and a rhyme and reason for everything that goes into it. A good logo and identity system can absolutely increase your gigs and your public awareness in the community, just on it's own. It really is why companies invest the money and time to have logos and brand systems created for them. They understand the true value of good design and how much a brand can make or break you. I hope my information is of help to you and that you learn from it. If you would like to see samples of my logos, etc. please just PM me or send me an e-mail at magic4u02@aol.com. It will give you a much better idea of the types of points I have been posting here as it will show you examples. Also, if you or anyone else would like a free evaluation of your current promotional items, please let me know as I would be happy to review them and give you some pointers on what might work best for you. Thanks again.
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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p.b.jones Inner circle Milford Haven. Pembrokeshire wales U.K. 2642 Posts |
Hi Kyle,
Thanks for the feedback, In the contexts that I use the logo I always have my name next to it but I could only put a small foot print on the Café so I left it off. I see what you mean about the bit of top hat clip art. I am not worried about being cliq'e though I really think that's more of a magician thing than something a lay person would care about Phillip |
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