The Magic Café
Username:
Password:
[ Lost Password ]
  [ Forgot Username ]
The Magic Cafe Forum Index » » Tricky business » » Thought I would share this.. (Twitter Idea) (0 Likes) Printer Friendly Version

MikeClay
View Profile
Special user
Atlanta GA
751 Posts

Profile of MikeClay
I am a member of a marketing research site that has a case study about how a company
increased their sales MAJORLY using twitter for a 1 day sale

the started a few days early saying things like.. hrmm looks like so in so is working on something special anyone have an idea

I got an inside scoop your gonna want to stay up late for this one

basicly they built up a teaser twitter campaign

then did the launch
and offered free things to people who retweeted them

in turn they generated their best 1 day sale incomes EVER

this same strategy could be adapted to entertainment easily..
especialy if you have used twellowhood to help localize your following and such

I am going to work on something like this myself within the next week
trickychaz
View Profile
Special user
West Virginia
549 Posts

Profile of trickychaz
Hmm.....what is twellowhood?
kinesis
View Profile
Inner circle
Scotland, surrounded by
2701 Posts

Profile of kinesis
Twellow is like yellow pages. Twellohood allows you to get your name known in specific geographic locations.
Reality is merely an illusion, albeit a very persistent one - Albert Einstein






FACEBOOK
MikeClay
View Profile
Special user
Atlanta GA
751 Posts

Profile of MikeClay
Ok the results...

over 3 twitter accounts (these #'s are not exact, they are estimates EX= 1.2k followers... the account has 1237 followers)

1 B2B w/ 1.2k followers (400 clicks, 65 leads, conversion of 35 new clients)
1 B2C w/ 3k followers (900 clicks, 780 opt ins (for mailing list), 450 sales)
1 Niche Targeted account 200 followers (but on 12 lists) (5k clicks, 1k sales of an ebook)


the series was as follows

72 hrs before offer

a Teaser was sent out with a link to a twitpoll

a Tweet on "Something big is going to be released soon"
a Tweet on "we've been testing something new, your gonna want to lose sleep to see this"

another poll

a public thank you to all RT of the poll
a free report/ ebook / guide to RT the event coming up (emailed out almost 10k of these)

48hrs
repeated the day before
with different polls
adding a hashtag to the offer
and telling people to watch for the hashtag

24hrs
same as last 2 days but announcing that it would launch the following day

on launch day
1 TWEET
#theoffer is LIVE URL. please remember to RT for the free guide/ ebook

the Link took them to a video landing page with a signup for more info

the 1st account is a B2B service based account and is going crazy with the response they got from this..
and it was a lot of fun to use twitter for a viral campaign

hope some of you like this and decide to attempt a viral campaign online
The Magic Cafe Forum Index » » Tricky business » » Thought I would share this.. (Twitter Idea) (0 Likes)
[ Top of Page ]
All content & postings Copyright © 2001-2020 Steve Brooks. All Rights Reserved.
This page was created in 0.07 seconds requiring 5 database queries.
The views and comments expressed on The Magic Café
are not necessarily those of The Magic Café, Steve Brooks, or Steve Brooks Magic.
> Privacy Statement <

ROTFL Billions and billions served! ROTFL