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The Magic Cafe Forum Index » » Tricky business » » Blog or Website? I'd love to know your thoughts! (0 Likes) Printer Friendly Version

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Jamie D. Grant
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I just posted this in "A Tangled Web" but it might be more suited here. Mods, please feel free to delete one.

Hiya Gang!

Man, I've been doing a TON of work on my sites these days. I'm exhausted, lol. Here's the thing: I've been doing a lot of reading about how important a blog is for your brand. I started up http://www.jamiedgrant.blogspot.com and am really happy with how it's going. I'm able to update it easily and will be putting up interesting things to hopefully bring people back.

The question is, with regards to selling my bottles. Do I drive people, to purchase, to my blog page:

http://jamiedgrant.blogspot.com/2001/01/......tle.html

Or my site?

http://www.whatizit.net

is it a matter of "clicking" versus "scrolling"? Or is one more professional than the other?

Which would you purchase from?

Thanks so much, I love brainstorming and I appreciate all thoughts and comments!

jamie
TRICK OF THE YEAR: Industrial Revelation, BOOK OF THE YEAR: The Approach, The AIP Bottle, and my new book Scenic 52, can all be found over here: SendWonder.com
Kindness takes practice. My TEDx talk
NJJ
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A blog is something you'll change and update with news and new information. A website is usually more static.

Perhaps a website WITH a blog would be better suited? (www.conman.com.au - click on confessions)
lou serrano
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Hi Jamie,

Most experienced marketers are now using blog sites to market their products, but more importantly a sales letter site will dramatically outperform a brochure type site. Both of your sites are brochure type sites. Although sales letter sites are repeatedly blasted here on the Magic Café by the vocal majority, the sales numbers speak for themselves.

Both of my sites that are found in my signature are static web pages, but they are sales letter sites, and they've performed better than I ever could have hoped. I will probably be promoting future products on blog sites, but I will retain the sales letter format.

I hope this helps a little bit.

Respectfully,

Lou Serrano
Jamie D. Grant
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Hiya,

That's interesting...

Lou, would you say that a blog could perform as a sales letter format version (since it's already a "scrolling down" method)?

Appreciating the input,

jamie
TRICK OF THE YEAR: Industrial Revelation, BOOK OF THE YEAR: The Approach, The AIP Bottle, and my new book Scenic 52, can all be found over here: SendWonder.com
Kindness takes practice. My TEDx talk
ScottRSullivan
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Why do they have to be different things? Why not have a blog that IS a website?

To illustrate this, please see both of these sites I created:

http://blog.angiejordan.com

http://digitalblacksmiths.com

Both are blogs. Both are designed slightly different. Both have a menu structure for the benefits of a "website" organization structure, yet both have the benefit of using Wordpress as a blog to update content on a very regular basis.

Scott

PS
Jamie, by the way, I love your bottles. Have you ever tried putting them into a JD bottle? I used to sell them years ago. Here's a pic of one of mine.
Sam Sandler
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What is the best blog site to use??
some one told me wordpress.com
sam
sam sandler- America's only full-time DEAF Illusionist
http://www.samsandler.com
http://www.deafinitelymagic.com
lou serrano
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Scott makes an excellent point. In reality a blog is a website and you can design it any way you like.

You can always have a page with frequent updates and a separate page on the menu that effectively sells your bottles.

As for scrolling down a web page, people tend to get hung up on this. You hear many that say they hate scrolling down a website and only like to read short copy. The reality is if they are interested in the product, they will read every word, After all, they want to make an informed decision, especially if they're going to spend a significant amount of money. The only people that won't read long copy are the ones that aren't interested in your product, and those people won't bother reading your short copy either.


All the best,

Lou
ScottRSullivan
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Quote:
On 2010-01-12 13:50, lou serrano wrote:
The reality is if they are interested in the product, they will read every word, After all, they want to make an informed decision, especially if they're going to spend a significant amount of money. The only people that won't read long copy are the ones that aren't interested in your product, and those people won't bother reading your short copy either.


Very well said. Spot on.

Sam, I use Wordpress, but not wordpress.com. If you go to wordpress.org, you can download the source code and install it on your own server. The benefit is that you get your domain and your branding, plus link love for Google.
Sam Sandler
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Alright
thanks
I will look into that
I am adding it to my website and what it to be easy for me to adjust each week or as often as I ant.

thanks scott

sam
sam sandler- America's only full-time DEAF Illusionist
http://www.samsandler.com
http://www.deafinitelymagic.com
NJJ
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My two cents?

Sales letter style marketing is cheap and nasty and vastly undermines a products as beautiful as yours.
jackturk
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Many hosting companies nowadays include Wordpress as one of their free software options. The control panel typically includes a link to install multiple packages - wikis, forums, and CMS systems like Wordpress.

I personally love Wordpress and think it's better than sliced bread. You can use it for a major league blog site or as a very simple sales letter site for your birthday business.

--Jack Turk
"59 Ways To Recession Proof Your Entertainment Business -- FREE!"
http://www.GetLeadsLikeCrazy.com

"How To Make $25,000 a Year Doing Birthday Parties Part-Time"
http://www.magicmarketingcenter.com/birthdayPT
lou serrano
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Quote:
On 2010-01-12 18:54, Nicholas J. Johnson wrote:
My two cents?

Sales letter style marketing is cheap and nasty and vastly undermines a products as beautiful as yours.


A sales letter would only undermine the product if it decreased sales. The only way to find out for sure is to test it. Although I do find it amusing that you would say that "sales letter style marketing is cheap" since it requires much more thought and effort than the typical brochure type of marketing which is the norm for most magicians.

I would agree that your opinion is probably shared by many on this forum, but I believe any business person shouldn't base their business decisions on opinions but rather on results. Whether your selling magic services or Anything Is Possible Bottles, the final desired result is to make sales, otherwise, why are you in business?

Again, the only way to know for sure if a technology is effective is to test it.

Respectfully,

Lou Serrano
Jamie D. Grant
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Great thoughts here & lots to think about!
TRICK OF THE YEAR: Industrial Revelation, BOOK OF THE YEAR: The Approach, The AIP Bottle, and my new book Scenic 52, can all be found over here: SendWonder.com
Kindness takes practice. My TEDx talk
Jamie D. Grant
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Okay, so I changed the http://www.whatizit.net site and now have it directed to my blog (where people can purchase). We'll see how that affects traffic (and sales). There's only one way to find out!

jamie

P.S. On that note, Lou, if I ever felt like trying it out, where could I find a Sales Letter Template? Thanks!
TRICK OF THE YEAR: Industrial Revelation, BOOK OF THE YEAR: The Approach, The AIP Bottle, and my new book Scenic 52, can all be found over here: SendWonder.com
Kindness takes practice. My TEDx talk
jackturk
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Here's a very simple sales website template:

****************************************************

PreHead to Nail Down/Qualify the customer:
"Attention: Corporate Event Planners..."
"Attention: Birthday Party Moms..."

Compelling headline the promises a clear benefit:
"How to..."

Dear Friend:

Short opening sentence that excites the curiosity.

State a major problem the customer is facing.

Establish your credibility as expert on that problem.

Tease that a solution is coming...

Offer up social proof in testimonials.

Answer objections the customer may have.

Restate problem and offer bullet points on how you'll solve them - these are the features and benefits of your service.

More proof in testimonials - best if they reinforce what you've just said.

Establish scarcity in terms of your availability.

Clear call to action to therefore contact you now.

Signature

P.S., Offer a compelling bonus for contacting you immediately instead of waiting - price break, whatever.

Repeat call to action - contact me now!

*******************************************************

-- Jack Turk
"59 Ways To Recession Proof Your Entertainment Business -- FREE!"
http://www.GetLeadsLikeCrazy.com

"How To Make $25,000 a Year Doing Birthday Parties Part-Time"
http://www.magicmarketingcenter.com/birthdayPT
magic4u02
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Jack: What you posted (whether people realize it or not) is really a treasure. It is GOLD right there. That is a formula for success. I have used it many times and it really works great. I have even used it in an email campaign setting. Great stuff my friend.

Kyle
Kyle Peron

http://www.kylekellymagic.com

Entertainers Product Site

http://kpmagicproducts.com

Join Our Facebook Fan Page at

http://facebook.com/perondesign
lou serrano
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Jamie,

Jack just gave you a wonderful template for sales letters. If you follow the template, it will produce results. I also include a simple template in my course, The Real Secrets.

One thing to keep in mind, is that many people will follow a template without knowing WHY they are doing WHAT they are doing. If you're serious about writing an effective sales letter, then I highly recommend you look into The Amazing Formula by Marlon Sanders. He explains in detail WHY you're doing what you're doing, so you can get into the mindset of the people that are interested in your product or service. By doing so, you effectively draw them into taking action. Click Here to get more info on Marlon's product.

Wishing you the very best,

Lou
mormonyoyoman
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Jack should be ashamed of himself, giving away such valuable information! Get him to tell you how he made me work so hard that I collapsed. (YES! It's all Jack's fault!)

*jeep!
--Grandpa Chet
#ShareGoodness #ldsconf
johnobryant
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Use both

SYNERGY!

-John
MrHyde
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Jack, great template!

Jamie , some great advice already in this thread.
As several have said the lines are bluring between blogs and websites.

Like Scott I'm a big fan of Wordpress and if you use
GoDaddy or HostGator and I assume others , one click
and you're all set up with your own installation.
You can then set it up as a Website, A Blog or a onepage sales letter
as Lou suggests.

Google loves wordpress , as it's clean and simple.
Once you have a wordpress site you can then Theme it.
Free themes are available, or you can get someone to design one.


I posted this resource to my newsletter last week, but I think
the Thesis Theme is incredible. Great interface, built in SEO,
and a very helpful and supportive online community

The Thesis Theme for WordPress
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