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The Magic Cafe Forum Index » » APPS-alutely » » Sabotaging iForce is 'really' hurting me now . . . (0 Likes) Printer Friendly Version

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Greg Rostami
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Quote:
On 2010-06-28 13:46, jay leslie wrote:
Selling the App to every 12 year old may make him some money initially, however the usefulness of the App will be zero when too many people get their hands on it and ultimately no sales will be made at all.


I don't think people are reading my post about the math concerning this matter. I am SO tempted to tell everyone exactly how little iForce has sold over the last 8 months just so that everyone realizes how unbelievably ridiculous the notion of "every 12 year old" and "too many people get their hands on it" really is.

OK . . . here goes another one of my attempts at clarifying the math behind the sales of iForce.

The most widely sold app on the app store is Doodle Jump.
It has been on sale for the last 16 months (480 days)
It sales about 10,000 copies every day at a price of $0.99 (the developer keeps $0.70 of that)
So far it has sold 4.8 Million copies making the developer a cool $3.36 Million.

As the most popular app on the app store, isn't it amazing to realize that Doodle Jump is only on 4.8% of the iPhones in the world. That means that less than 1 of 20 iPhone owners knows about Doodle Jump or even cares.

At this rate Doodle Jump will have to sell for another 20 years before it can saturate the existing iPhone market!!!

Doodle Jump is 50 TIMES more popular than iForce. That means to saturate the iPhone market iForce will have to sell for 1000 YEARS!!!!!

Since there are 100 Million iPhones and 6.7 Billion people . . . after 1000 years, when the entire iPhone market has been saturated by iForce, the chances of you performing iForce for someone that knows about it is 1 in 67.

NOW, can we all please stop talking about how iForce is getting "too popular to be useful"!!!

I'm sorry if I'm so upset about this . . . but this is EXACTLY the kind of thinking that has led people to give me one star ratings in the first place.

Greg Rostami
Philemon Vanderbeck
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I'm not worried about running into someone who knows about iForce BEFORE I perform for them; I'm worried about the person finding it AFTER I performed it for them.

However, you did solve that problem by releasing a plain version of the Doodle app separately (and for that I profusely thank you).

Now one of the things I learned in Business Analysis was figuring out the optimum price for a product based on the greatest profit margin achievable. For instance, you don't want to sell 100 copies of a product at a $1 profit, when you can sell 10 copies at $20 profit.

And to be honest, it is extremely rare that anyone gets rich selling (or even performing) magic.

But seriously, I think people would be less inclined to give your product a false one-star review (if that's your primary concern) if they had to pay a lot more for it. There's actually a bit of psychology at play here, where a purchaser will actually rate the quality of a product influenced by the price they paid for it. Why else do people pay so much for Rolex watches and Mont Blanc pens?

We now live in an age where our audiences can google on their cell phones the secrets of an effect we're performing AS WE'RE PERFORMING IT. And some of the truly obnoxious ones have no qualms about blurting out the secret in as loud of a voice as possible, thus ruining the magical experience for everyone.

While there is certainly more to magic than just secrets, that moment of wonder should be protected as much as possible.
Professor Philemon Vanderbeck
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jay leslie
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Quote:

But seriously, I think people would be less inclined to give your product a false one-star review (if that's your primary concern) if they had to pay a lot more for it. There's actually a bit of psychology at play here, where a purchaser will actually rate the quality of a product influenced by the price they paid for it. Why else do people pay so much for Rolex watches and Mont Blanc pens?



Actually in Psychology class we did a study (many years ago) and people were either paid 2 dollars or 20 dollars to "test" a drink. The drink didn't taste very good on purpose. The study was really about how people would react rating the taste.

People who were paid 2 dollars usually said that the drink tasted fine, where people who were paid 20 told the truth. We surmised that people who were paid less thought we didn't value their opinion so they told us what we wanted to hear - so they could get out of there and wash their mouth out. People who were paid 20, went on and on about why the drink was bad because (we surmised) they believed their opinion was important.

I believe what you are referring to with high priced items is the Inverse Pricing Strategy which is a different but related subject. This is a strategy to make someone buy something because it was more exclusive and better.

All I was alluding to in my previous posts was that I didn't think it was right to advertise this product to non magicians.

I have since bought the program and have to admit that sometimes I'm lazy. In this case I haven't performed any part of it for anyone yet because I'm working on a routine. I have also bought the Biz Card and 20 minutes later I was up and down the complex showing it to people who would never book me but it's fun anyway.

We may be into a situation where (I see it all the time) people want push-button magic. This all started about 20 years ago. I've seen lots of people come into the shop buying tricks - who don't want to practice - don't want to read - don't want to do any work.

When I stared learning magic there were no video tapes, DVDs or internet, I took lessons and had to perform what I learned the week before, before I was taught anything new. The number of people who buy tricks as opposed to developing an act is now a much wider gap then years ago.

So

It could be that some people purchasing this product are looking for a quick-fix. When they see they have to learn something they don't get mad at themselves, they have misplaced anger... so if they can't work the program immediately... and "can't" get mad at themselves then who do you think they'll blame. That's right, the program. This is an axiom in psych called "People do the opposite of who they are" and it's all about insecurities.

An assumption that people are sabotaging someone because they don't want anyone else to have the same benefit is absolutely true in some circumstances but it's also true that people who complain that something is too good... may actually have an inferiority complex, because they can't master it, so they do the opposite of what's really happening. They don't want to admit that they are incapable of mastering the system, so you are to blame. Ever see a kid take a temper tantrum when they couldn't get what they wanted?

The answer may be in instructions that help idiots (like myself) be capable of performing an entire routine without getting so caught-up in the methodology.


I manufacturer and sell a product that switches cards and other objects. I have the same problem with people, because they want a routine that's packaged from the beginning to the end. They don't want to think. I understand. When that prop is sold as a switching device, people ask "So what do I do with it" and when it's sold as a Bank Night Out they either buy it or not. If they do, they have a routine with a beginning, middle and end, no complaints.

I also know that one magic item will never put anyone on easy street, blame the internet - next week something newer, bigger, more fantastic will hit the market and you're on the back burner. It happens to every inventor in the business no matter how they crunch the numbers. Very few items sell in the thousands. usually an item hits, sells well then drops off. You then make improvements and reintroduce it after a time.

Anyway, I'm going the the IBM convention and will sit with others who also have the program so I can see their handling and maybe settle on a routine. I like it and will eventually use it and I promise not to give it one-star.

Your brother in the magical arts.
Jay
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J.Robert
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Jay, I'll see you there (and I'll bring my iPad)! -Jason (J.R.)
jay leslie
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I'm packing now.
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I noticed a new magic app at iTunes priced at $65. I don't know the quality of the app, but will be interested to see what happens with sales and ratings.

I'd wager that if his app is good, he won't have the 1 star problem.

SWN
jay leslie
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That's probably true. People who buy the Rolex brand (I have 2) usually don't put them down.

The old proverb is: You can get the same advice for free from a bartender or pay 300 dollars to a psychiatrist but you'll listen to the psychaitrist because you're more invested.

That's why magic companys charged for catalogs. If you got a free catalog, then it didn't have much value.
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Greg -

I don't even have an iPhone, but I'd certainly like to find this app for the Palm that I'm using! I think it is fantastic!

Lee
jay leslie
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To back-up my earlier thoughts here is a recent study on the effects of socialisation when you are in control (either having money or something of power, which can also be equated to having a mastery of something). There are several elements to the study, so you'll have to read the whole thing.

http://www.csom.umn.edu/assets/127771.pdf

One of the points it makes is that having something of worth makes you less likely to care what others think. How it relates to my earlier posts above is that, if a person pays a small fee for something but can not achieve success with it, they are more prone to complain because it has less value. If they can master it then they feel more in control and secure in their own right.

This above study does not cover the only reason the program is getting knocked but it may have some value when considering that higher prices would attract a different clientele but would also impact sales. If anyone knows how well that expensive program does, I would be interested to know.
Greg Rostami
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Dear friends,

iForce v 1.4 was just submitted to Apple for approval.

Here are the new features for the new version of iForce:

* iOS 4 compatibility
* Hi-resolution graphics designed for the new Retina display
* Springboard image compatibility
* Chinese and Spanish localization

May the iForce be with you! Smile
Greg Rostami

P.S. The BIG new features are coming soon in iForce Pro . . .
MDantes
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(sarcastically)

well now that its been plastered all of wall street...
S.A.N.C.T.U.M Chapter 18

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Steven Keyl
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Greg, that's great news! How long do they usually take to approve apps once you submit them? Is it days or weeks?

As long as you're in a sharing mood, do you want to give us a teaser as to what's included in iForce Pro? (Not asking for the full feature set, just something to whet our appetites) And do you think it will be released within the next few months or closer to the end of the year?

Thanks, Greg. Take care.
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"If you ever find yourself on the side of the majority, it is time to pause, and reflect." --Mark Twain
MAOmagic
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OOo00oOo.. iForce Pro! Is the iPad gonna get 2 versions too, or are you gonna have an iPad version that contains all the Pro features of the iPhone version. And any idea on a time frame for the iPad/iPhone Pro versions? I'm way to impatient for all of this.
Greg Rostami
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Thanks for your enthusiasm guys . . .

I can't say much about the new iForce Pro, but I will hint at a few of the many features . . .

Much more outs . . . It will make 8 look like a joke!?

New secret input methods . . . I can't wait to show you all the crazy new methods that Randy and I have been cooking up for you guys.

Even more convincers that iForce (aka Doodle) is nothing more than a simple doodling program. I can't say much about this, but it's my favorite new feature of iForce Pro.

Complete iPad compatibility.

And many more surprises . . .

I can't wait,
Greg Rostami
MAOmagic
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This sounds... amazing. I can sense your excitement. I'll be waiting. Thanks for all the info, Greg.
bugjack
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That's great. Does iPad compatability mean full screen and not 2x?
Greg Rostami
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Yes bugjack . . . it means full screen and not 2x.


Posted: Jul 6, 2010 11:49pm
------------------------------------
Hello friends,

I'm going to be auctioning the original iPhone that I used for the development of iForce (and the upcoming iForce Pro).

On this iPhone I'll include, never before seen, original art work and ideas that Randy and I developed and matured . . . many of these ideas made it into the release of iForce and others were scraped.

Greg Rostami
J.Robert
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I'm having trouble doing the screen shot with the iPad, I take the screen picture, then when I activate the app, the screen only shows a partial shot of the picture I took. Any suggestions until the iPad version comes out? And will I need to pay for that again or will it just update the version I already have?
MAOmagic
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You won't really be able to use the screen shots with the iPad. Because it is running at 2x, it doesn't quite fill the screen. So your screen shot would still be too small, and possibly blurry as well. It also may be too big which is why you are only seeing a partial pic. Until the iForce Pro comes out, you will have to stick with the motion controls. And I don't know for sure, but I'm pretty sure iForce still won't work for the iPad so you will have to buy iForce pro which will include a full ipad version and all the new features.
jay leslie
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Try uploading the springboard (and secondary) screenshot onto your computer and changing the size in Photoshop then downloading both of them again.

Perhaps Greg can give you the dimensions for the artwork. I don't have a iPad so can't help on that part.
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